In an auto industry already weighed down by supply chain hiccups, regulatory uncertainty, and trade tariffs, Jaguar Land Rover is thriving. The British conglomerate capped off its financial year, ending in March 2025, with a pre-tax profit of £2.5 billion ($3.13 billion), its highest in a decade. But this isn’t a one-off occurrence as JLR has recorded 10 consecutive profitable quarters, with a Q4 profit of £875 million ($1.16 million). This has helped achieve its long-term net-positive cash flow with £278 million ($348 million) available on hand.
So, what exactly is driving this turnaround? According to JLR, the gains can be attributed to smarter operations and tighter control on costs, which outweighed a modest rise in marketing spend. The “Reimagine” strategy is also quietly helping to reshape the British brands into a luxury powerhouse laser-focused on cleaner, greener, and ultra-premium vehicles.
Land Rover led the charge, and demand remains high for models like the Defender, which saw sales hit 115,404 units globally. The Range Rover Sport saw a 19.7% year-on-year increase. Over 21 luxury Range Rover SV editions, conceived specifically for markets like Australia, China, India, Japan, the UAE, and the U.K. Electrification also played a key role, with sales of plug-in hybrid (PHEV) vehicles up by 21.7% globally. Demand for the upcoming all-electric Range Rover, with a 300-mile estimated range, has already wrapped up Winter Testing, is heating up with more than 61,000 customers on the waitlist.
“We’ve achieved record sales of the Defender, revealed the stunning Jaguar Type 00, and are preparing to launch the Range Rover Electric,” CEO Adrian Mardell said in a statement.
Jaguar, which has seen several models like the XE, XF sedans, the F-Type sports car, and the I-Pace EV being discontinued, saw sales decline, except for the F-Pace SUV. While the British marque is pausing production for now, the buzzword around the Type 00 concept, which was first unveiled at the Miami Art Week, and subsequently previewed during the Paris Fashion Week and more recently in Monaco, remains high. Despite the backlash and controversy over its design, over 32,000 people globally have registered interest in the upcoming all-electric GT.
JLR is also investing heavily in its manufacturing facilities and greener production techniques. The brand has completed successful trials of a new aluminum alloy made from 85% recycled content, and requires 95% less energy to produce. Testing of a new EV production line and a cutting-edge body-in-white facility has been added at the company’s Solihull plant in the U.K. Staying with EVs, a new joint venture with China-based Chery is on track to produce an all-electric Freelander, which will be part of a dedicated EV portfolio for the local market.
As for America, with a new US-UK trade deal easing tariffs on British-made cars, down from 27.5% to 10% (quota limited to 100,000 vehicles annually), JLR’s flagship models will now have to contend with fewer bureaucratic barriers.
Source: Jaguar Land Rover
