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JustinSuh HERO 1500x938

By Tyler Rampersaud –  October 12, 2023

Lexus Welcomes Justin Suh As Its Latest Golf Ambassador

Luxury cars and golf go hand in hand, and Lexus deepens its commitment to the sport. Lexus, a brand synonymous with luxury automobiles, has hit another hole-in-one by signing Justin Suh, a rising star in the world of golf, as its latest ambassador. The partnership marks Lexus’ third addition to its golf ambassador program this year, fortifying an already strong lineup of athletic talent. This strategic move solidifies Lexus' commitment to golf, a sport that aligns well with many luxury car enthusiasts. Justin Suh is no newcomer to the greens; the 26-year-old has a decorated career that speaks volumes about his skill and determination. Hailing from San Jose, California, Suh’s journey began with early mentorship from his older sister, Hannah, and a rigorous self-study of Tiger Woods' iconic swing. This strong foundation propelled him to a successful stint in college golf at the University of Southern California. There, he not only achieved the No. 1 spot in the World Amateur Golf Rankings but also nabbed the PAC 12 Player of the Year title in 2018. Transitioning to a professional platform in 2018, Suh continued to shine. His 2022 season was a testament to his growing prowess, with ten top-10 finishes, a #1 position on the Korn Ferry Tour Points List, and the Korn Ferry Player of the Year accolade to boot. Not to mention, he emerged victorious in the season-ending Korn Ferry Tour Championship. Now residing in Las Vegas, Nevada, Suh is preparing to embark on his second year in the prestigious PGA TOUR come January 2024. While Lexus remains steadfast in its longstanding partnership with the United States Golf Association (USGA), the automaker is keen to evolve alongside the sport. By aligning with Justin Suh, Lexus is embracing the future of golf. The partnership aims to engage younger and more diverse audiences, reflecting the changing demographics of golf enthusiasts and potential luxury car buyers alike. Lexus understands that to remain a leader in the luxury automotive sector, they must adapt and innovate, just like in the ever-evolving world of golf. Justin Suh himself couldn’t be more thrilled about the collaboration. A long-time fan of the iconic Lexus brand, he expressed his honor in joining Lexus’ roster of elite athletes globally. His sentiment echoes the mutual respect and potential for growth that this partnership embodies. As Lexus continues to fine-tune its strategy for reaching key audiences through strategic partnerships, one thing remains clear: the brand's dedication to golf is unwavering, and its alliance with Justin Suh is an ace move toward a promising future. View All Lexus For Sale

HERO Jay Z Lexus 001

By Jordan Aquistapace –  September 15, 2023

JAY-Z’s Iconic “Off White Lexus” Parks At The Brooklyn Li...

While Jay-Z now owns a fleet of luxury cars, the classic 1993 Lexus GS 300 will remain one of his favorites. After recently announcing a special edition LC 500 to commemorate Beyoncé's tour, Lexus is partnering with Jay-Z on a new NYC exhibition. Roc Nation and Lexus are driving cultural narratives forward with the inclusion of a 1993 Lexus GS 300 in The Book Of HOV display at Brooklyn Public Library’s Central Location. This iconic vehicle was first showcased in JAY-Z’s “Dead Presidents” music video and immortalized in his hit songs like “Can I Live” and “Empire State Of Mind.” Since the exhibit's July 14th launch, the library has seen an exceptional spike in foot traffic, hosting over 255,000 visitors (almost four times more than the same period last year.) Card sign-ups have also surged, with over 21,000 new accounts thanks to the JAY-Z limited edition cards. The Book Of HOV serves as an expansive tribute to Shawn Carter, better known as JAY-Z, highlighting his global influence as a musician, entrepreneur, and philanthropist. “We're excited to partner with Lexus to bring JAY-Z’s iconic ‘Off-White Lexus’ to The Book of HOV,” says Desiree Perez, CEO of Roc Nation. The vehicle adds another layer to an exhibit that has already captivated attendees. The exhibit will extend its run until December to accommodate new and returning visitors. "The vehicle display is a recognition of the mutual respect and admiration between Lexus and JAY-Z," says Mia Phillips, senior manager of Lexus Advertising & Media. As a brand frequently mentioned in hip-hop lyrics, Lexus remains connected with a lifestyle that defined an era. The 1993 Lexus GS 300 will remain on display, sealing its place in both automotive and hip-hop history. View all Lexus models currently for sale on duPont REGISTRY by clicking the link below. View All Lexus For Sale Source: Lexus

Lexus_Men_in_Black

By Edward Jones –  April 25, 2019

Lexus Joins the Team in New "Men in Black: International"...

The second trailer for the upcoming film "Men in Black: International" just dropped and it stars more than just Chris Hemsworth and Tessa Thompson. In the trailer, a 2020 Lexus RC F is debuted as the car of choice for the alien-fighting duo. “We’ve added some advanced capabilities to the RC F to assist the Men in Black agents, creating a truly one-of-a-kind alien-fighting machine,” said Lisa Materazzo, Vice President of Lexus marketing. “We can’t wait for moviegoers to see the RC F as they’ve never seen it before.” What could that possibly mean? In the original film, it was the red button that could turn the car into essentially a rocket. For the new film, it seems that the RC F goes under the same kind of transformation. If you watch the trailer, found above, you can see the new Lexus sports car transform into a futuristic new vehicle. Check it out and get ready for the film, which hits theaters on June 14, 2019. see all lexus cars for sale

lexus_black_panther

By Edward Jones –  January 25, 2018

Lexus LC & LS 500 Star in New "Black Panther" Super Bowl Ad

The season of Super Bowl ads is underway and Lexus has just revealed their advertisement that will be shown during the big game.Starring in the ad is the cast of "Black Panther," the latest movie in the Marvel Cinematic Universe (MCU). Co-starring in the ad is a custom Lexus LC 500 that was built to promote the movie, as well as the new 2018 LS 500 F Sport.Lexus & Marvel Unveil Two "Black Panther" Inspired CarsThere is an authentic match between the duality of both the Black Panther and the LS. The spot utilizes the Black Panther’s life as a Super Hero and as royalty to show the two sides of the LS: performance and luxury,” said Cooper Ericksen, Lexus vice president of marketing. “The stars aligned for this Super Bowl spot, with Lexus launching our flagship sedan and audiences primed for Marvel Studios’ highly anticipated release ‘Black Panther.’ Uniting LS with Black Panther on advertising’s biggest stage was an opportunity we couldn’t pass up.”Bentley Coupe for SaleNamed "Long Live the King," this ad will be the fourth ad from Lexus to appear during a Super Bowl. The song used in the ad is "Legend Has It" by Run the Jewels. Also, if you're a fan of soundtracks, the "Black Panther" film is looking to have a promising list of songs!

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