“Vin Diesel is the ideal partner to drive Dodge’s new campaign, ‘The Brotherhood of Muscle,’” said Olivier Francois, Chief Marketing Officer, FCA - Global. “Both Dodge and Vin have large, extremely loyal fan bases that are passionate about high-performance vehicles, family and pride. It’s a natural fit that builds on the strengths of both of us.”
If you've seen 'The Fast and Furious' films you know that Diesel's character Dom Toretto is frequently behind the wheel of a Dodge Charger. In fact, in Dodge's press release regarding this new ad campaign, Diesel said, “Ever since ‘The Fast and the Furious’ began, my favorite has been the 1970 Dodge Charger.”
In the video below, you'll see Diesel driving cars like a Dodge Challenger SRT Hellcat, Charger SRT Hellcat, and a Durango R/T. Check them out by clicking play below!