Monterey Car Week can swallow you whole. A dozen events fire off at once, the mornings start before dawn, and the good stuff is always happening one town over. Knowing where to be, and how to actually enjoy it once you're there, is its own skill. Luxury Rally Club (LRC) has spent eight years building that skill, and this August the club brings its full slate to the Peninsula as the newest name in the duPont REGISTRY Group ecosystem.
For anyone who hasn't followed along, LRC was founded by Trevor Johnson in 2018 and built its reputation on curated rallies and collector experiences that put access and relationships ahead of everything else. It now joins dRG alongside Canossa Events, Cavallino, and Supercar Owners Circle, folding into a group that runs more than 120 automotive events a year and drew over 120,000 people to them in 2025. The scale is real, but the LRC approach has always been the opposite of scale. It is about the right people, the right cars, and the right room. Here is what the club is running during Car Week.
Rally to Monterey Car Week
The week starts on the road. From August 10 to 12, the invitation-only Rally to Monterey runs from Los Angeles up the Pacific Coast Highway, with curated stops and a lunch gathering before the group rolls onto the Peninsula. A drive up the PCH is a good day on its own. Doing it in this company, with the week's events waiting at the finish, is something else.
What makes this one special is who gets to come. This is the rally LRC opens wide, so cars like a Ferrari Enzo, a Lamborghini Countach, a 300 SL Gullwing and a DeLorean can all share the same run. Few drives let machines from such different eras travel together, and that mix is the whole point. Participants also carry that access into the week itself, including a place at the private Preserve event that follows.
The Santa Lucia Preserve Concours
On August 13, the club returns to Carmel Valley for the eighth running of its Preserve Concours & Cocktails, and it is the one I'd point people to first. This is a driving event, not a spectator one. You bring your own car, take your place on the lawn, and every display vehicle is approved in advance to keep the field honest.
Held inside the guarded 20,000 acres of the Santa Lucia Preserve, with string lights, live music and gold hills at golden hour, it plays like a proper garden party. Very few people ever get to see this land. For one evening, the gates open. The food matches the setting, with renowned chefs and an open bar built to be the best table of the entire week, and the whole thing runs all-inclusive at $850 a head. In a Car Week that keeps getting more commercial, the Preserve has held onto its integrity, and that is not an accident. Eight years of protecting what the event is has kept it that way.
The Full Week
Beyond those two, LRC handles the part most people never see. Through its Monterey Car Week packages, running August 12 to 17, the club activates more than thirty brands, the fifth year running it has cleared that mark. Just as important, it looks after both sides of the equation, guiding the participants through the week and helping the brands make the most of being there. No other experiential company both sells the packages and carries this kind of reach and access.
That reach shows up at the marquee events too. At The Quail, A Motorsports Gathering, LRC returns for its fourth year as a platinum sponsor and teams with BRABUS on a reveal, the kind of moment the club keeps raising the bar on year after year.
Add it up, and you get the throughline of everything LRC does, and everything dRG wants its ecosystem to stand for: real access, genuine community, and cars enjoyed the way they were meant to be.
