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A man in a blue jacket unveils a large black futuristic off-road vehicle partially covered by a dark cloth.

USSV’s Futuristic Truck-MAD Debut Turns Heads at Pebble Beach

USSV makes it mark at Pebble Beach.

Pebble Beach is usually all about high-dollar vintage Ferraris, Bugattis, and the occasional futuristic concept, but this year something totally different stole the spotlight at Concours Village: an all-new electric pickup named the Truck-MAD. Built by US Specialty Vehicles (USSV) with help from Los Angeles-based design studio IAT, it redefines the future of electric trucks.

A group of people observe a large, futuristic black and white off-road vehicle displayed indoors on a black carpet.

With roots in armored luxury SUVs, USSV took that same larger-than-life DNA and incorporated it into something that looks part spacecraft, part utility 4x4, and fully capable. And when you learn it was designed by none other than Shiro Nakamura, the guy who gave us the Nissan GT-R, and debuted with guidance from Italian designer Luciano D'Ambrosio, it makes sense why it turned so many heads throughout the week.

A modern vehicle interior with four yellow and white seats arranged in two rows, visible through an open side door.
Futuristic car interior with yellow and white seats, a digital dashboard, and a uniquely shaped steering wheel.

USSV has always specialized in building trucks and SUVs that stand out from the usual crowd, like its G. Patton series, which evolved from the old Rhino lineup. But the Truck-MAD feels like a clean break into new territory. Instead of just updating existing platforms, this one feels like a futuristic EV pickup that can transform from overlanding to road-worthy effortlessly.

A group of people stands around and looks inside a futuristic vehicle with open doors and a yellow and black interior at an outdoor event.

The details make it even more interesting. The front sports a sharp piano black finish, the rear fades to matte white, and a lemon-yellow interior looks more like a concept lounge than a pickup cab. D'Ambrosio, who's penned plenty of striking concepts in his career, walked visitors through the design, pointing out how it's meant to be versatile. The modular rear setup can bolt on camping pods, tool modules, or even a mobile power station. Its purpose is to adapt, whether that's a weekend in the desert or serving as backup power during an emergency.

Interior view of a modern concept car with open doors, featuring futuristic white seats, yellow accents, and a minimalist dashboard design.
Futuristic yellow and black concept vehicle with open doors, showcasing four modern white seats and a minimalist dashboard design.

Of course, it wouldn't be Pebble Beach without a sneak peek at the future of production. USSV says limited pilot runs will start in 2027, with about 1,000 units a year, which makes it rarer than mass-market rivals like the Cybertruck or F-150 Lightning. On a lawn filled with priceless classics and futuristic dream cars, it stood its ground. And if Pebble Beach is where the automotive world comes to test bold ideas, then Truck-MAD passed the test by proving that even an electric pickup can command the same kind of double takes as the exotics.

A group of people stand around a white Tesla Cybertruck on display under a tent at an outdoor event.

Source: USSV


Jordan Aquistapace