Miami will have another reason for car and watch enthusiasts to get together this November when Time to Drive Car & Watch Festival takes over the city from November 6th through 8th. The three-day event will bring together rare collector cars and multi-million-dollar hypercars, independent watchmakers, panel discussions, exclusive merchandise, food from around the world, and live music.
One of the biggest highlights of Time to Drive is how much it plans to cover beyond the usual car show and watch expo format. The Collectors Club will bring together 38 watch brands, while Luxury Exchange will focus on vintage timepieces, accessories, and the secondary market. On the automotive side, the Monte Carlo Experience will celebrate cars tied to the famous motorsport destination, while Icons of Stuttgart will put Porsche, BMW, and Mercedes-Benz on center stage. There will also be panel discussions and live podcast recordings covering everything from collecting and photography to entrepreneurship and the communities built around cars and watches.
The car lineup will have plenty for enthusiasts to look forward to, including historic competition race cars, rare supercars and hypercars, and even some one-off creations. One event you have to make time for is the German Concours, which will display Porsche, BMW, and Mercedes-Benz models from 1980 through 2019. Cars will be judged by Matt Farah, Spike Feresten, and Larry Chen on factors including authenticity, provenance, condition, specification, and historical significance, with marque-specific awards and a $5,000 Best of Show first prize presented by Stollenwurm Watches. Across the festival, the watch side will be just as varied, with brands such as Greubel Forsey, MB&F, URWERK, Grand Seiko, Ulysse Nardin, and Zenith among those on-site.
Cuisine will play a part in the experience, too, with a lineup inspired by the places and cultures connected to the cars and watches on display. Swiss dishes will represent the world of watchmaking, while Italian favorites will bring some flavor from the home of many of the world's best-known supercar brands. Other regional influences will round things out, giving attendees a chance to explore different cuisines between checking out the exhibits and catching a panel or two.
There will also be some festival-specific merchandise for collectors who like taking home something a little different. Collaborations will include Bimmer Invasion x Time to Drive and Rio Cam x Time to Drive, along with a two-watch UNIMATIC x 0260 collaboration featuring green jasper and bloodstone dials for $1,600. Another release will pair 0260 with artist Manu Campa and Rapport London on a watch box priced at $2,300. The watch collaborations are particularly interesting, bringing together independent watchmaking, art, and accessories in pieces created around the festival.
Things won't necessarily wind down when the daytime programming wraps up. On Saturday, November 7, The Patina Collective will host an after-hours music event at the Collectors Club Stage at Mana Wynwood, with Walshy Fire, Vico, and Arkitekt scheduled to perform from 9:00 PM to 1:00 AM. A complimentary open bar provided by Jack Daniel's will accompany the event. That late-night music session adds another element to a festival that will bring cars, watches, food, and music together over three days in Miami. Whether you're planning to spend most of your time checking out the car lineup, discovering independent watch brands, or catching up with friends and fellow enthusiasts, Time to Drive is definitely where you’ll want to be the first weekend this November
Friday, November 6th: 9 Ways to Kick Off TTD at The Concours Club
Location: The Event Campus at The Concours Club
Access: Invitation only. Doors at 5:30 PM, food and drink from the start, and a DJ set running 5–8 PM. The night wraps at 11 PM.
A Rare Champagne Tasting
4:00 PM | CC Members Club
Visa opens the weekend with a vintage Champagne pour for its executives, setting the tone for the evening ahead.
Beyond Luxury
4:30 PM | CC Members Club
Lex Borrero, Perri Dash, and Tim Hutton discuss how today’s luxury consumers are drawn to culture, access, and belonging, rather than price alone.
Hot Lap Session #1
6:15 PM | Invitation Only
Experience The Concours Club from the passenger seat alongside a professional racing driver. This high-performance hot lap offers an up-close look at the circuit and what it feels like to experience the track in the hands of a pro.
Hot Lap Session #2
6:40 PM | Invitation Only
Guests can take to the circuit as passengers alongside a professional racing driver for another high-speed hot lap around The Concours Club.
Legends of the ’70s
7:10 PM | Limited to 20 Cars
Take to the track in an automotive icon from the 1970s. This curated lead-and-follow session celebrates the cars that defined a transformative decade in performance and design.
Panel: Belonging Is the New Luxury
7:50 PM
Featuring Matt Farah, JB of Chopard US, and Lex Borrero, this discussion explores how cars, watches, and private experiences bring people together through shared passions and create a sense of community. Collector Cyrus Ramsey moderates the conversation.
Arkitek
8:40 PM
Music continues into the evening with a set from Arkitek ahead of the night’s next on-track sessions.
Legends of the ’80s
8:50 PM | Limited to 20 Cars
Turbochargers, box flares, and unmistakable performance define this on-track session dedicated to automotive icons of the 1980s. Twenty era-defining cars return to the circuit for a curated lead-and-follow experience.
Meet Your Heroes
9:20 PM
Some of the most iconic cars ever made are taking to the track for this special session. From the Ferrari F40 to the Lamborghini Countach, Meet Your Heroes brings together 20 legendary machines for a rare opportunity to experience these dream cars from the passenger seat.
Legends of the ’90s
9:50 PM | Limited to 20 Cars
Celebrate the era of analog performance with a curated lead-and-follow session featuring defining cars of the 1990s, from European sports cars to Japanese performance icons.
Legends of the 2000s
10:20 PM | Limited to 20 Cars
This session brings together the cars that defined the 2000s, a period when analog engineering began to meet increasingly advanced performance technology. Participants will take to The Concours Club circuit in a curated lead-and-follow format.
Saturday, November 7th: Can't Miss Moments
Location: Mana Wynwood
Access: Doors open to the public at 10 AM. The festival closes at 7:30 PM, then After Hours runs until 1 AM.
Doors Open
10:00 AM
Time to Drive opens to the public at Mana Wynwood, kicking off a full day of cars, watches, live music, panels, and experiences.
DJ Matt E Love
10:00 AM – 12:00 PM | Collectors Club Stage
DJ Matt E Love provides the morning soundtrack at the Collectors Club Stage, while DJ Select keeps the music going at the Nürburgring.
All Restaurants Open
10:00 AM – 6:00 PM
The Culinary Circuit opens with a selection of dishes inspired by six countries and the cultures that shape the worlds of cars and watches. Guests can explore each destination and experience the festival through food.
Breakfast Is Served
10:00 AM – 12:00 PM | VVIP Guests Only
VVIP guests can start the day inside the ClubHaus with a curated breakfast before heading out to explore the festival.
Dual Time Podcast Live
11:00 AM | Panel Hall
Featuring: Roman Sharf and Matt Hranek
Roman Sharf of Luxury Bazaar joins Matt Hranek for a live conversation about A Man and His Watch, vintage timepieces, and the stories behind the watches collectors hold onto.
Assouline Live Reveal
12:00 PM | Icons of Stuttgart
Featuring: Lex Borrero and Perri Dash
ASSOULINE unveils its latest title, Porsche: The Impossible Collection, in a live presentation celebrating the history and legacy of one of the automotive world's most recognizable names.
Canvas Chrome
12:00 PM – 5:00 PM | Icons of Stuttgart
Car Dept. presents a live automotive art installation as multidisciplinary artist Mark Delmont transforms a vintage Mercedes-Benz into a one-of-one canvas during Time to Drive.
Book Signing: A Man & His Watch and A Man & His Car
12:00 PM – 1:00 PM | 0260 Merch Store
Featuring: Matt Hranek
Guests can stop by the 0260 Merch Store for a book signing with Matt Hranek, featuring copies of A Man & His Watch and A Man & His Car.
Panel: Open Access
12:00 PM | Collectors Club Stage
Featuring: Dennison, Serica, Hanhart, and Vieren, hosted by Ella Kirby
This panel explores the growing microbrand watch movement and how independent brands are making quality watchmaking more accessible. The discussion looks at design, craftsmanship, and the role these brands play in bringing new collectors into the world of watches.
Panel: Drive Anything. Win Anywhere.
12:00 PM | Panel Hall
Featuring: Alexander Rossi, hosted by Sean O'Neill for Drivers Seat
From Formula 1 to the Baja 1000, Alexander Rossi has competed across a wide range of motorsport disciplines. This conversation explores the adaptability and competitive mindset required to perform at the highest level, along with the work involved in building a personal brand beyond the track.
Manu Campa Signing
1:00 PM | Founders Club / 0260 Booth
Featuring: Manu Campa
Artist Manu Campa appears for a signing of his collaboration with Rapport London, featuring a watch box that brings together his artwork and the world of watch collecting.
Panel: Marcando el Tiempo, Construyendo un Legado
1:00 PM | Panel Hall
Featuring: Carlos Marcelin Jr., hosted by Lex Borrero
This Spanish-language conversation explores Carlos Marcelin Jr.'s journey from a family-run watch business to CRM Life, a platform built around personality, transparency, and family. The discussion looks at the challenges of working with family and turning a business into a recognizable brand.
Panel: The Front Row
2:00 PM | Collectors Club Stage
Featuring: Paige Reddinger, Jess Chow, Erika Ratini, and Carina Etrl, hosted by Georgia Benjamin
This conversation highlights the women shaping the watch industry through collecting, retail, media, and storytelling. The panel explores how the industry is changing and the voices influencing how watches are bought, sold, and discussed.
Assouline Culture Lounge: From Boutique to IRL
2:00 PM | Panel Hall
Featuring: Perri Dash, Lex Borrero, Alex Assouline, and Alexander Schmiedt
This conversation looks at how luxury experiences are moving beyond traditional retail spaces and into the real world. The speakers discuss the role of in-person experiences, collectors, and communities in shaping how luxury brands connect with their audiences.
Negroni & Wine Tasting
2:00 PM | VVIP Guests Only
Featuring: Matt Hranek and Alberto Petochi
VVIP guests can enjoy a tasting featuring WM Brown Negronis and Faust Wines, with Matt Hranek and Alberto Petochi bringing a mix of drinks, conversation, and culture to the experience.
Panel: Cultural Capital
3:00 PM | Collectors Club Stage
Featuring: Eric Wind, Charlie of Wind Vintage, Joe Kirk of Grand Seiko, and V.J. Geronimo of Oris, hosted by Lex Borrero
This panel explores how watch brands are using culture, partnerships, storytelling, and community to build lasting connections with collectors. The conversation looks at why relevance beyond the product itself has become an important part of brand building.
Panel: From the Block to the Boutique
3:00 PM | Panel Hall
Featuring: Neelesh of Timepiece Trading and DZA, hosted by Perri Dash
Hip-hop has played a major role in shaping modern watch culture, from lyrics and music videos to the timepieces worn by some of the genre's biggest names. This panel traces that influence and examines how music and street culture have changed the way a generation views and collects luxury watches.
Werks Class Awards
3:00 PM | Nürburgring
WERKS brings together Porsche, BMW, and Mercedes-Benz automobiles from 1980 through 2019 for a concours celebrating German automotive history. The class awards recognize the standout vehicles across the three marques.
Panel: The Mind of a Race Car Driver
4:00 PM | Panel Hall
Featuring: Patrick Long and Spike Feresten
Spike Feresten sits down with Patrick Long to discuss what it takes to compete at the highest level of motorsport. Drawing on his experience as a Porsche factory driver, Long shares insight into the split-second decisions, mental discipline, and preparation required to perform behind the wheel.
Tarot Readings at the Vieren Booth
4:30 PM – 6:30 PM | Collectors Club
Guests can take a break between panels and explore a different kind of reading with tarot sessions at the Vieren booth.
The Smoking Tire Live
5:00 PM | Panel Hall
Featuring: Matt Farah and Scott Dixon
Matt Farah brings The Smoking Tire to the stage for a live conversation with racing driver Scott Dixon. Expect an unfiltered discussion covering cars, motorsport, and automotive culture.
Book Signing at 0260 Merch Store
5:00 PM | Featuring Matt McKenna
Matt McKenna appears for a signing of The First Ten, a coffee table book celebrating the first decade of Imperial Moto. The book documents the people, cars, motorcycles, cafés, events, and experiences that have shaped the community.
Dav Julca & The Joy Band
5:00 PM
Dav Julca & The Joy Band bring a live musical performance to Time to Drive, blending Miami's Latin sound with influences from around the world ahead of the evening's automotive showcase.
The Nürburgring Comes Alive
7:00 PM
Porsche, Mercedes-Benz, and BMW cars on display fire up together, filling the festival with the sound of German performance. It's a chance to hear the engines of these iconic marques come to life in one place.
After Hours by Patina Collective & 0260
9:00 PM – 1:00 AM | Collectors Club Stage
After Hours brings the Time to Drive community together for an evening of music, cocktails, and culture hosted by Patina Collective and 0260. The late-night gathering continues the festival's mix of automotive and watch culture, with a lineup featuring DJ Arkitek, Vico, and Walshy Fire of Major Lazer.
Arkitek
9:00 PM
Arkitek kicks off the After Hours music lineup, setting the tone for the evening's late-night gathering.
Vico
10:30 PM
Vico takes over for a late-night set as the After Hours program continues.
Walshy Fire
11:00 PM – 1:00 AM
Walshy Fire of Major Lazer closes out the night's music lineup, bringing Saturday's After Hours program to a finish.
Sunday, November 8th: 17 Ways to Close Out the Weekend
Location: Mana Wynwood
Access: Clubs and VVIP guests get in early for Cars & Coffee. Public doors open at 10 AM and the festival ends at 7:30 PM.
Cars & Coffee
7:00 AM – 10:00 AM | VVIP Guests and Car Clubs
The day gets an early start with Cars & Coffee, bringing car clubs and VVIP guests together before the main festival program begins.
Doors Open
10:00 AM
Time to Drive opens to the public at Mana Wynwood for the final day of the event, with another full schedule of cars, watches, live conversations, and experiences.
All Restaurants Open
10:00 AM – 6:00 PM
The Culinary Circuit opens with dishes inspired by six countries and the cultures that shape the worlds of cars, watches, and Time to Drive. Guests can explore the different culinary destinations throughout the festival.
Breakfast Is Served
10:00 AM – 12:00 PM | VVIP Guests Only
VVIP guests can start the day inside the ClubHaus with a curated breakfast before heading out to explore Sunday's lineup.
Werks Best of Show
10:30 AM | Nürburgring
Featuring: Larry Chen, Spike Feresten, and Matt Farah
Larry Chen, Spike Feresten, and Matt Farah present the Best of Show award for WERKS: The German Concours, recognizing an outstanding vehicle from the gathering of Porsche, BMW, and Mercedes-Benz automobiles.
Panel: Capturing Speed
11:00 AM | Panel Hall
Featuring: Larry Chen
Automotive photographer Larry Chen shares how he captures the movement, details, and character of cars through his photography. Drawing on his experience covering motorsport and car culture, this masterclass offers a look at his creative process and what goes into producing memorable automotive images.
On Time: Live at TTD – The Club Effect
11:00 AM | Collectors Club Stage
Featuring: Chris Salih of Gotham Watch Club, Albert Coombs of CP Time, and Giancarlo Rosselli of Watch Society, hosted by CJ and Lex Borrero
On Time brings its live show to Time to Drive for a discussion about the growing influence of watch clubs on collector culture. From casual meetups to members-only communities, the panel explores how these groups shape collecting habits, introduce enthusiasts to new watches, and influence the way brands connect with their audiences.
São Paulo Grand Prix Watch Party
12:00 PM – 2:00 PM | Icons of Stuttgart
Motorsport fans can catch the 2026 Brazilian Grand Prix live at Time to Drive. The watch party brings the excitement of Formula 1 to the festival, giving guests a chance to follow the race alongside fellow automotive enthusiasts.
Canvas Chrome
12:00 PM – 5:00 PM | Icons of Stuttgart
Cart Dept. presents the second day of its live automotive art installation, with artist Mark Delmont continuing to transform a vintage Mercedes-Benz into a one-of-one canvas during Time to Drive.
Panel: Content Collectors
12:00 PM | Collectors Club Stage
Featuring: Zech Noiseux and Justin Zhou, hosted by Georgia Benjamin
Social media plays an increasingly important role in shaping watch trends and collector demand. This panel looks at how viral posts, content creators, and online discovery influence the watches people pursue, along with the relationship between digital attention and market value.
Panel: When the Hammer Hits
12:00 PM | Panel Hall
Featuring: John Temerian, Gaston Rosado, Jonathan Lewis, and Brett David, hosted by Sean O'Neill
This discussion takes a closer look at the world of high-stakes car auctions, from sourcing and valuing vehicles to the bidding that determines their final prices. Industry insiders share their perspectives on what happens behind the scenes and what it takes to make the right move when significant sums are on the line.
Panel: Rare, Original, In Demand
1:00 PM | Collectors Club Stage
Featuring: CEOs of Armin Strom and Greubel Forsey, along with Ulysse Nardin's Americas president, hosted by Yoni Ben-Yehuda of Material Good
Independent watchmakers have become an increasingly popular part of the collecting world. This panel explores what's drawing collectors to smaller brands, including original designs, limited production, and distinctive craftsmanship, while looking at what independence means in today's watch market.
Panel: Winning by All Means
1:00 PM | Panel Hall
Featuring: Felipe Nasr and Matt Farah
Matt Farah sits down with endurance racer Felipe Nasr to discuss the preparation, strategy, and mental toughness required to compete at the highest level. The conversation looks beyond lap times to the demands of endurance racing, where teamwork, consistency, and decision-making can make the difference.
Panel: From Supercars to Skylines
2:00 PM | Panel Hall
Featuring: Brett David, Mikael Hamaoui of Pagani Residences, and Joseph Bograd, hosted by Jason Gong
This panel explores the connection between automotive culture and real estate in Miami. The speakers discuss how car enthusiasts are influencing residential design and development, including the growing interest in properties that bring automotive-inspired architecture and collector lifestyles together.
Panel: Cross Market
2:00 PM | Collectors Club Stage
Featuring: Eric, Adam Golden, Alex Serrano, and representatives from Christie's, hosted by Jonathan Lewis of Walt Grace
Cars and watches share a collector base, but each market has its own approach to value, rarity, and demand. This discussion looks at how buyers identify opportunities across both categories and where trends in automotive collecting and horology increasingly overlap.
Assouline Presents: A Conversation About Porsche
3:00 PM | Icons of Stuttgart
Featuring: A.J. Baime, hosted by John Temerian
Author A.J. Baime joins Assouline for a conversation about his new Porsche book, including the decision to feature the Porsche 917 on the cover and the process behind bringing the volume together. The discussion also explores the evolution of car culture and the role of automotive photography and storytelling in presenting cars as works of art.
Panel: From the Hunt to the Sale
4:00 PM | Collectors Club Stage
Featuring: Eric Ku, Paul Zuckerman, and Jonathan Raksha
Finding a great vintage watch is one part of collecting; knowing where it goes next is another. This panel brings together perspectives on sourcing, buying, and selling vintage timepieces, with a focus on provenance, market timing, and the decisions that help a watch find its next owner.
Panel: Beyond the Spotlight
4:00 PM | Panel Hall
Featuring: Roberto Andrade DirakJorge Linares, Jay Wheeler, and Lex Borrero
This conversation explores how success in sports, entertainment, and other creative fields can shape the way people collect. From the personal motivations behind acquiring watches and cars to the influence of public profiles and cultural connections, the panel looks at where collecting, personal identity, and luxury culture intersect.
Spike's Car Radio: Live at TTD
5:00 PM | Panel Hall
Featuring: Spike Feresten and guests
Spike Feresten brings Spike's Car Radio to the Time to Drive stage for a live recording covering cars, collecting, and automotive culture. Expect stories, opinions, and discussion from the hosts and guests in front of a live audience.
DJ Matt E Love
5:00 PM – 7:00 PM | Collectors Club Stage
DJ Matt E Love returns to the Collectors Club Stage with a curated soundtrack for the afternoon, bringing music and culture together as the festival winds down.
The Nürburgring Comes Alive
7:00 PM
Porsche, Mercedes-Benz, and BMW cars on display fire up together, filling Mana Wynwood with the sound of German performance. The group engine start brings the festival's automotive lineup together for one final celebration.
