Last month, Ferrari gave us a sneak peek at its upcoming all-electric model, the Ferrari Luce. For an automaker with a legacy and heritage built around sound and sensation of the internal combustion engine, this moment marks one of the most consequential shifts in the Italian marque’s history.
Ferrari’s new documentary series Ferrari Luce: The Inside Story offers a closer look at how that transition began, with episode two focusing on design and revealing the thinking behind a project that has quietly evolved over several years inside Ferrari’s headquarters in Maranello.
The episode brings together Ferrari Chairman John Elkann, Vice Chairman, Chief Design Officer Flavio Manzoni, and CEO Benedetto Vigna, who appear alongside Marc Newson and Jony Ive of the creative collective LoveFrom.
Ive, best known for his work shaping Apple’s modern design language, first partnered with Ferrari in September 2021 when the company announced a broader collaboration between the two organizations. Piero Ferrari, son of the company’s founder Enzo Ferrari, also played an influential role.
Small teams from Ferrari Centro Stile and LoveFrom spent nearly five years working across Maranello, San Francisco, and London. Designers embraced themselves within Ferrari’s engineering culture while maintaining a steady exchange of ideas across continents, in an effort to learn from Ferrari’s heritage while preparing the brand for an electric future.
The steering wheel became an early focal point. Designers studied traditional Ferrari wheels alongside Formula 1 controls, exploring how familiar elements could coexist with modern technology. At the same time, the team challenged a growing industry trend toward increasingly digital interiors.
Jony Ive said. “I think there’s this bizarre thought that if the power source is electric, the interface should be digital. That makes no sense to me.”
Coming off a strong Q4 and FY 2025, Ferrari aims to continue that momentum with its diverse portfolio and upcoming models, including the Amalfi Spider and the all-electric Luce, which is set to be built at Ferrari’s new $200 million+ state-of-the-art facility north of Maranello, and slated for launch in May this year.
Images: Ferrari