Ferrari USA has built 10 one-off versions of its four-door Purosangue exclusively for the United States, a move that underlines how central American demand has become to one of the Italian marque’s most profitable verticals: personalization.
The American Grand Tour Atelier Collection comprises 10 cars, each finished in a unique specification themed on a US landscape, from desert dunes to coastal cliffs to mountain forest. "The Sands" pairs Blu Genziana Storico with Sabbia leather for pale desert dunes. "The Coast" reads ocean and weathered cliff through Blu Cangiante and Terra Antica hides. "The Mountains," "The Great Plains," and "The Forests" work through glacial greens and earthy bronzes.
The second half shifts from landscapes to roads and adopts a more overtly American palette. "Overlook," "Straightaway," "Byway," "Mountainpass," and "Switchback" run through Rosso California, Blu NART, and Blu America finishes, with red, white, and blue recurring across the final five.
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The United States, of course, is Ferrari's single largest market, taking roughly one in four cars the company sells and generating 28 percent of its net revenue in 2025. Maranello has increasingly leaned on bespoke commissions to lift margins without raising volumes, a "fewer cars, more profit" approach evident across its recent reporting, from strong Q4 and full-year 2025 results to rising revenues and profits in Q2 2026, where operating profit climbed even as shipments stayed nearly flat.
Nearly 75 years of V12 grand tourers have answered the American road. The 250 GT California Spider was conceived in the late 1950s for American clients, at the urging of US importers Luigi Chinetti and John von Neumann. Chinetti's North American Racing Team gave its name to the rare 275 GTB/4S NART Spider, of which only 10 were built. The 365 GTB/4 became known as the "Daytona" after Ferrari's 1-2-3 sweep of the 1967 24 Hours of Daytona, a name Ferrari revived again with the Daytona SP3 from Ferrari’s Icona Series.
Every car in this collection retains the Purosangue's naturally aspirated 6.5-liter V12, which puts out 715 horsepower, one of the last 12-cylinder engines on sale in any segment as rivals move to hybrids and downsized turbo units.
While pricing has not been disclosed, the standard Purosangue starts at just over $390,000, but bespoke Atelier cars carry substantial premiums, and used examples already trade well above list, with market data showing a duPont REGISTRY Index (dRi) value of $587,445.
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Images: FerrariUSA
