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By Gabriel Vega –  June 28, 2022

Lamborghini America CEO Andrea Baldi Talks About the Urus...

In 2021, the Urus accounted for roughly 60 percent of Lamborghini’s auto deliveries — 5,021 out of a total 8,405 units. That’s up from 3,815 Uruses sold during the 2018 model’s debut year. From purely a monetary perspective, the large SUV has become the Italian automaker’s most important and profitable release. To find out why, we sat down with Lamborghini America CEO Andrea Baldi. Andrea Baldi (Lamborghini) duPont REGISTRY: Why do you think the Urus has been such a success for Lamborghini?Andrea Baldi: When it came to market at the end of 2017, the timing could not have been better due to the rise in demand for SUVs. You get a Lamborghini that’s a super sports car in the body of a versatile car. By allowing you to host more than two people and take multiple weekend bags instead of one, it starts to have a lot of advantages. The success has been so incredible that we’re in 2022, and we haven’t released any derivatives. The more customers drive the car, the more they talk about it, the more they realize that when you drive a Urus, you don’t have that kind of handling that you would expect from an SUV. dR: Since it was such a massive shift from the cars Lamborghini made at the time of release, did shareholders push back?AB: Yeah, I remember very well in 2012 when the concept car debuted at the Beijing Auto Show. I was lucky enough to be there. There was lots of excitement surrounding it, and the market for it was there. But it wasn’t a real car. It was a styling exercise that was anticipating what could be. The car still had to be approved and engineered. But the reaction of the media and the public was so strong that our shareholders began to support and discuss the idea further. At the time, the Bentley Bentayga was also part of the conversation, and of course, we’re coming from a group that makes the Porsche Cayenne. There were already competitors in that arena, so we needed to prove that we would have something different that sold volumes to have a sustainable business case. It had to sell in high volumes to offset the considerable investment needed to develop it. One of the best parts of this process was seeing everyone gradually come on board and become enthusiastic about it. We did a secret study with journalists and customers, and we got a clear confirmation that we should build it. But the best part of all this process was when our red competitor, led by Mr. Marchionne, issued a very clear statement saying that it was the wrong decision and they were not going to do it. That gave us the opportunity to make a product without competitors in its super-specific niche space. dR: How does it feel knowing that even your red competitor is now following that formula?AB: I think everyone has concluded that it’s a great idea for a super sports car brand to be present in this segment. It’s what is most desired at the moment, and it’s allowing everyone to get into a segment that is still expanding. Clearly, it’s the segment to be in, and competitors have realized that it’s obvious that this type of product is consistent with the DNA of a super sports car brand. dR: Will the Urus always remain focused on road performance, or will we get to see an off-roading version?AB: Lamborghini stands for performance, so we will always work to deliver that kind of experience. But we also want to be brave while staying authentic to what we represent. It may be a bit unexpected. So, while there are things I cannot tell you yet, we will always follow our values and make sure that we stand out as the different animals in the competitive arena. dR: Is the upcoming electrified variant of the Urus a higher-performance vehicle? AB: In 2024, we will present the first hybrid Urus, which will be part of the hybridization program that Lamborghini approved last year. The mid-to-long-term strategy is not just to electrify the existing model range and the successors of Aventador and Huracán but also to plan for another model within the decade that is entirely electric. It’s not going to be the Urus. It’s going to be a fourth model. I cannot spoil anything at the moment, but yes, we are working on derivatives. In 2024, you’ll see a big change in performance thanks to the car’s hybrid powertrain. This will give the car extra power, but we need to contain the increase in weight. I won’t say more, but you will see, we have surprises to come. 2022 Lamborghini Urus Horsepower, Price & Specs See All Lamborghini Urus For Sale Related Video:

lamborghini countach 7 1

By Dana Acabbo –  April 27, 2022

The Story of a Man and His Dream Car, the Lamborghini Cou...

Like countless other automotive enthusiasts in the 1980s, Anthony Battista was infatuated with exotic cars, but the Lamborghini Countach more so than the decade’s other motoring luminaries. “The first time I saw one in a magazine” he remembers, “I said to myself, I’m buying that car.” Despite his relative youth, the 28-year-old from Connecticut was in the enviable position to make that dream a reality, having saved enough to purchase one under the right circumstances. Unfortunately, a new example was out of the question, given that none were available from local dealers without having to endure an interminable wait. Instead, Battista embarked on a search for a preowned specimen that lasted almost two years, testing his patience and leading him to wonder if the right car would ever come along. Each month he thumbed through the pages of Hemmings Motor News, but every time a listing caught his interest, he found that it had already sold. As the calendar turned to 1988, however, an issue of the duPont REGISTRY provided him with a lead that proved more promising. Jeff Walther Dodge, located in Centerville, Ohio, was offering a 1985 Countach 5000S QV at an attractive price. After several long-distance telephone calls negotiating the terms, a deposit was paid, leading Battista and his father to purchase one-way airline tickets to retrieve the car from the dealer. “I was naïve,” Battista recalled. “It was advertised as a four-valve car, but when we arrived, I was told it was a two-valve model and didn’t know enough to care either way.” The road trip back to New England was memorable, a fifteen-hour drive that neither father nor son would soon forget. Filling the Lamborghini's twin fuel tanks required some skill to accomplish, but each stop for gas provided them with an opportunity to meet new friends. Complete strangers would approach them and ask to sit in the car, most of them females, which pleased the new owner to no end. Driving the car home exceeded all expectations, although Battista said it was a lot different experience than it would have been in a Lincoln Town Car. “Everything was stiff,” Battista said, while “changing gears was tougher than expected.” Still, it was an incredible experience, driving a dream with his father along for the ride. Unfortunately, the throw-out bearing on the clutch failed two weeks later, which required Battista to learn that exotic car maintenance is not for the faint-hearted. The engine-out procedure caused him to question the wisdom of the purchase, although that feeling faded once the car returned to the road. Over the next fourteen years, he covered more than 6,000 miles, driving the Countach throughout the northeast, including several trips to the beach. During the ensuing two decades, the Countach languished in storage. In recent years, Battista had considered restoring the vehicle, but a conversation three years ago with Dana Acabbo, a trusted confidante and his long-time insurance broker led him to We Are Curated in Miami, Florida. The firm’s owner, John Temerian, well-respected in the exotic car restoration community and a key figure in the Lamborghini Registry, reviewed all the options with Battista, who remained uncertain of which path to follow.  After additional time had passed and further conversations with Acabbo, not to mention fastidious research into the recent rise in Countach values, Battista decided to sell the car. Providing Acabbo with a desired figure, the intrepid insurance executive restarted the conversation with Temerian, who agreed to purchase the vehicle. “I had buyer’s remorse when I bought the Countach,” Battista said. “I also experienced some remorse when it went away, but not enough to regret selling it. I had my fun with it and now it’s time for someone else to experience it for themselves.” See All Lamborghini Countachs For Sale Images by Dana Accabo and Carl Battista

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