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By Gabriel Vega –  August 10, 2022

We Tour Hot Wheels' Design Studio To Learn How To Turn A ...

The cost of entry to the world's most popular toy is just $0.99. For less than a dollar, Hot Wheels has spent the last 54 years cultivating car enthusiasts since before they could speak, leaving a seemingly unmeasurable impact on the auto industry. For many, playing with these toy cars early on sparked an unstoppable interest in four-wheeled vehicles that routinely morphs into a life-long passion. (All Images by Photographer David Chickering) It would be easy to assume that making a toy car is a simple task. However, that couldn't be further from the truth. The process involves dozens of departments, designers, and hundreds of careful decisions accounting for even the tiniest details. When you're engineering a product for the youngest members of society, there's little room for error. The mere fact that toy-making looks easy on the surface is a testament to the insane level of detail behind the scenes. We recently took a trip down to Hot Wheels' design studio in El Segundo, CA, to find out precisely what it takes to turn a car into a toy. It All Started In 1968 The Hot Wheels story began in May of 1968 when Mattel co-founder Elliot Handler created the toy line as a competitor to the then-segment leader Matchbox. However, instead of following in Matchbox's footsteps and focusing on realism, the Hot Wheels cars concentrate on designs that resemble concept cars, hot rods, and many muscle cars. This also meant giving the cars larger wheels, a more aggressive stance, and many bright non-factory colors. The first line of 16 cars produced in 1968 is known as The Original Sweet 16. In addition to the cars themselves, Mattel also sold track sets characterized by their connectable bright orange road pieces. Battery-powered "SuperCharger" stations with spinning wheels inside helped propel the cars down the tracks, making them properly fast. This attracted a solid customer base early on, which boosted the brand to early success. Fifty-four years later, the track sets still follow a similar formula and color scheme, tying directly to the brand's origins. By 1991 Hot Wheels had sold its one billionth car, cementing itself as the market leader for toy cars. Its closest competitor, Matchbox, wouldn't be a rival for long as Mattel purchased Tyco Toys in 1997, which owned the competing toy brand. Since the late 1990s, Matchbox and Hot Wheels have ruled the toy car industry as a joint force, with Matchbox garnering more success in Europe and Asia while Hot Wheels dominates the North American market. Today, Hot Wheels has sold over six billion cars in total and currently produces over 500 million cars yearly. From Full Size To 1:64 Scale Not all Hot Wheels cars are made equal. While current passenger cars inspire many of the brand's creations, its in-house designers produce dozens of original ideas each year. Additionally, there are different quality cars built at various price points. For example, a "standard" Hot Wheels car may start at $0.99, but it is an entry point with the most cost-effective materials. For $25, Hot Wheels has a Collectors series, which features higher-quality cars with upgrades such as higher-quality paint, unique packaging, and rubber tires. If the new design is based on an existing car, the process begins with an extensive photoshoot. The goal is to capture as many details as possible about the actual vehicle so the designer can retain them for the digital sketch. From there, the designers will create a drawing, which will go through multiple tweaks and alterations to morph into a proper Hot Wheels car. This includes changing critical structural components such as windows, wheel arches, doors, and the roof. The designers on our tour mentioned this was essential to make the car look good on a 1:64 scale. If the toy retained the car's original proportion, it would look quite distorted. Once the designers complete the sketch, it proceeds onto the digital sculpting stage. Here, a modeler will use a pen tool that relies on force feedback motors, allowing its user to "sculpt" the car in thin air and have it register on the computer software. This way, a modeler can feel the lines of the design and get force feedback when two components don't work. At this point, the top portion of the toy is virtually attached to its base plate, which houses its wheels and mounting points. A key challenge is retaining as much engine bay detail as possible while allowing enough room for the toy to remain structurally sound. The modeler we spoke to mentioned this is key as young children will often chew on the toy cars, so the team has to guarantee it won't come apart and potentially cause a choking hazard. Once the sculpture meets all the required tolerances and receives official approval, it moves onto the prototyping phase. Because the digital sculpture is a 3D CAD file, it can go straight into a 3D printer. With multiple printing machines on site, the team prints it in various sizes to ensure that the 1:64 scale model retains all of the details of the digital sculptures. This is also the first time the design team will see the toy's proportions in physical form. After the lead designer confirms that the car's proportions are correct, the team will produce the first metal casting. However, instead of going straight to packaging, it moves onto the track testing phase. Track Testing A vital component of the Hot Wheels brand is its track sets. Comprised of orange road pieces arranged in various layouts, the team now ensures that the new prototype works on various track sets. This means launching the car on different track products to ensure it completes loops and engages appropriately with the multiple superchargers and launching station designs. In this phase, the team takes notes of the car's front and rear overhangs. If these are out of proportion, the toy may get stuck while attempting to perform a loop or fly off the track. Slender designs may have trouble working with the launching stations and superchargers, as in the case of the latter, its rubber spinning wheels will have a tougher time grabbing onto and accelerating the car. This is where the team will make final adjustments to the design and ensure that the new design is compatible with all previous track designs. Since children in the U.S. that have a Hot Wheels car on average end up having over 50, compatibility is a significant component of the production process. The team also tests for strength and durability in the track testing portion of the production process. They measure how long the toy takes to break and come apart by exposing it to varying degrees of force. It needs to be reinforced to retain the brand's set quality standard if it does not meet the criteria. This is a significant safety issue when dealing with children, so the team takes this portion of the process very seriously. Once a design clears all quality control areas and tracks testing, it goes onto mass production. But, before it hits the shelves of major retailers, it has one last vital stop. Packaging Given the level of attention to detail implemented up to this stage, it would be nice to believe that the product itself will stand out on a store shelf. However, the reality is that the packaging is what will likely catch a kid's eye first and potentially lead to a sale. During our tour, we visited the packaging department and spoke with one of the graphic designers in charge of creating these appealing labels. The brand's logo is the constant, unchangeable element in all Hot Wheels packaging. However, the background can change depending on a specific vehicle series or limited-edition run of toys. Since Hot Wheels often collaborates with other brands such as Nintendo and Disney, this flexibility is essential. Selling Hot Wheels across the globe requires different styles of packaging. This poses a challenge as other regions need varying safety labels on the back of the packaging. As these vary in size, for example, the box for a toy car sold in Asia looks nothing like one we'd see in North America. As a result, the packaging's design not only needs to be visually appealing, but it also has to be adaptable to multiple regions. Once this stage receives full approval, the toy is ready to hit the stores. If this process sounds long, complicated, and meticulous, figure that Hot Wheels introduces at least 130 new designs per year. Legends Tour If you've ever wanted Hot Wheels to put your car into production as a toy, there's a chance it may happen. The brand launched its Legends Tour to do just that. It travels across the globe, allowing owners to submit their rides for a panel of judges to evaluate. If it wins, the brand will photograph, model, and produce a limited run of the vehicle. The winning vehicle for the 2022 tour is a 1969 Buick Riviera built by a Los Angeles, CA couple. By working nights and weekends, the pair could not only complete their custom Riviera with a new interior, hydraulics, and a revamped engine but win the tour. Now the detailed process begins, and its toy counterpart will come to life in around a year. What's Next For Hot Wheels? While these toy cars remain the world's best-selling toy, and the brand continues to see record profits yearly, it's looking to expand. As a yearly subscription is required to purchase, almost all buyers are adults. As a significant portion of its fanbase continues to age, Hot Wheels will aim to provide more products to cater to that market. The aforementioned Collectors series is a clear example of that. This new line allows the brand to produce a premium product for a market always hungry for something better. As an avid Hot Wheels fan since the 1990s, it was an eye-opening experience to see just how far the brand goes to ensure quality and durability. As we walk through our local Walmart or Target, it's easy to take these $0.99 toys for granted. But next time you see one, know that hundreds of people are working round the clock behind the scenes to ensure that even the cheapest toy car is a solid product. The product of that hard work is a toy that is not only fun to play with but simultaneously fosters imagination and sparks that initial interest in all things with four wheels.

By Jordan Aquistapace –  August 08, 2022

Master & Dynamic x Mercedes-Benz Announce Its New Luxury ...

Master Dynamic introduces two new styles with inspiration from the german performance car specialists. While the sound of a supercar’s sports exhaust proves to be music to your ears, the interior offers a luxury audio experience through high-end factory systems. The audio professionals at Master & Dynamic specialize in blending premium audio with modern automotive-inspired design, partnering with industry-leading brands like Automobili Lamborghini. Master & Dynamic is proud to announce its newest automotive collaboration with the performance experts at Mercedes-Benz. The all-new Master & Dynamic x Mercedes-Benz Collection was built with the highest standards of craftsmanship and celebrates the automaker's dedication to modern luxury and precision engineering. The sleek, monochrome designs are marked with the iconic Mercedes-Benz three-pointed star. MUST-READ: Highsnobiety x RUF Automotive Announce A New Capsule Collection The product line features two variations of the brand’s most popular on-the-go styles, the MW65 Active Noise-Cancelling Wireless Headphones and MW08 True Wireless Earphones. The MW65 over-ear headphones showcase its lightest design yet, with a black metal and black leather construction that mimics the styling of a Mercedes-Benz interior. With up to 24 hours of battery life, the MW65 includes two Active Noise-Cancelling modes to produce an exceptional acoustic experience in any environment. The MW08 True Wireless Earphones offer a more ergonomic and compact design that incorporates high-tech features, including active-noise canceling and a new wind-reducing talk solution with 6 microphones. The ceramic and stainless steel MW08 Earphones also use the same elegant black finish with the Mercedes-Benz emblem proudly stamped in the center. The all-new Master & Dynamic x Mercedes-Benz Collection is currently available (via preorder) starting at $324 by clicking on the link below. Check back into duPont REGISTRY for more upcoming luxury lifestyle releases and supercar news. SHOP NOW Source: Master & Dynamic

By Jordan Aquistapace –  July 27, 2022

The GearBox: An M3 Wagon Wardrobe

Finally answering the demands of all car enthusiasts around the world, BMW made a scene in the automotive market by launching the all-new M3 Touring. The performance wagon blends the comfort of a storage-pleasing wagon with the track-like performance that every generation of M3 is known for producing. This week’s GearBox special focuses around putting together the perfect comfort fit that also incorporates a performance feel for any competitive occasion. This list features head-to-toe styles made using premium materials with graphics supplied by the creative team at BMW. Shop all of the products and accessories in this special by clicking on the links below for more information. Check back into duPont REGISTRY for more upcoming luxury lifestyle news and Check The Spec specials. BMW M3 Touring BMW The first-ever BMW M3 Touring combines authentic motor sport feeling with a very distinct character and a broader spread of practical qualities. Its powertrain technology is focused wholly on delivering beguiling performance and brings together the 510 horsepower version of the six-cylinder in-line engine with M TwinPower Turbo technology, the eight-speed M Steptronic transmission with Drivelogic and the M xDrive all-wheel-drive system.  Price: MSRP $105,000 View All BMW M3 For Sale Porsche Design Chronotimer Series 1 Flyback Ulysse Nardin The latest edition to the Ulysse Nardin’s diver collection, Diver Chronograph 44mm Limited Edition "Great White" comes to the surface in titanium and withstands 300 meters’ depth. In honor of the timepiece, Ulysse Nardin introduces its newest brand ambassador, 12-feet male Great White Shark, Ulysses. Price: $13,300 Buy From Ulysse Nardin BMW M Motorsport RE: Collection Baseball Cap PUMA Straight from PUMA's RE: Collection (reduce, reuse and recycle), a breathable baseball cap made of a recycled cotton blend with an adjustable closure for supreme comfort. A woven RE: Collection logo on the rear tells the world your good intentions, while the premium silicone BMW M Motorsport badge on the front speaks to your taste in luxury automobiles. Pair it with an Oxford button-down shirt and tailored chinos for a preppy, smart-casual look. Price: $40 Buy From PUMA BMW M Motorsport Graphic Hoodie PUMA The world of motorsports is filled with passion, excitement and adrenaline. Become a part of the BMW M Motorsport family in this head-turning hoodie featuring bold graphics on the front and back that celebrate the brand's most iconic performance cars. Price: $60 Buy From PUMA Porsche Design Active Polo PUMA Kick your style game into high gear with this BMW M Motorsport Essentials Polo. It's soft, comfortable, and features a modern three-button placket and ribbed collar. The real showstopper is the BMW M Motorsport branding on the chest. Pair it with tailored track pants for a turbo-charged look. Price: $45 Buy From PUMA FRAME L'Homme Slim Fit Jeans Nordstrom Lightly sanded and whiskered FRAME L'Homme jeans cut in a slim, straight-leg fit flatter with a slender profile while keeping things comfortable through the midsection. Price: $129.99 Buy From Nordstrom Persol PO3269S Sunglasses Persol This sun frame is characterized by emblematic retro elements and an iconic appeal. Featuring the iconic Arrow, Meflecto System in a sophisticated soft champagne tone with opaline acetate effect offering the perfect seasonal colorway. Price: $307 Buy From Persol BMW M Motorsport SPEEDFUSION Motorsport Shoes PUMA Slip into SPEEDFUSION and slip into pole position with these stylish shoes that throw it back to the classic era of motorsport. Complete with go-faster PUMA Formstrip and unmistakable BMW M Motorsport branding, these shoes are engineered for modern comfort while sporting a retro style twist that's guaranteed to turn heads at the track and on the street. Price: $90 Buy From PUMA RIMOWA Aluminum Case for iPhone 13 Pro RIMOWA Made in Germany, the RIMOWA iPhone 13 Pro Case combines premium protection with our iconic groove design. Made to match the signature suitcases, this lightweight, slim case is made from aluminum and shockproof TPU that provides good grip and comfort while helping to protect your phone against the scuffs and scratches that might happen while on the go. Price: $160 Buy From RIMOWA Bellroy Tokyo Totepack Nordstrom Casual yet professional, versatile yet simple – the Bellroy Tokyo Totepack is a subtle chameleon that fits in wherever your day takes you. Price: $179 Buy From Nordstrom For more GearBox specials, Check out The GearBox: Old Soul

By Edward Jones –  July 26, 2022

Autostacker’s Online Tool Helps Double Parking Capacity

Presented by Bendpak. The innovative design of Autostacker’s compact, space-saving parking lift lets owners of fine vehicles double their existing parking capacity. And now, a new online tool makes it easier to determine if an Autostacker lift is the right solution for any combination of vehicles in a specific location. Autostacker’s new online height check tool makes it easy to determine if it’s right for your location. Simply enter the height of two vehicles into the Autostacker Height Check tool. The results will show if each vehicle can fit on the top and bottom level at each lift safety lock position, as well as how much ceiling height would be required to park these specific vehicles on the Autostacker lift. Autostacker’s unique scissor lift design eliminates the bulky side posts and beams of traditional parking lifts so it to fits into a normal parking space. If multiple Autostackers are needed, installation is streamlined because up to 14 lifts can connected to a single high-speed master power unit. Simply enter the height of two vehicles into the Autostacker Height Check tool to determine ceiling height. The patented design of Autostacker’s platform deck makes loading cars, crossovers, pickups and SUVs smooth, safe, and easy. It inclines gently from the loading ramp to the wheel trough, allowing low-slung vehicles easy access onto the platform without the need for long loading ramps. When not in use, Autostacker lowers to the ground, leaving all the space above and around it clear. Autostacker’s unique scissor lift design can be used with different combinations of vehicles. Autostacker offers free design assistance for installations of four or more lifts. For product questions, technical assistance, or other support, visit autostacker.com or call 888-977-8225. Visit Autostacker.com

By Jordan Aquistapace –  July 13, 2022

The GearBox: Porsche Performance

Achieving the ultimate goal of creating the perfect road and track platform, Porsche continues to sprinkle motorsport essence throughout its fleet of performance cars. While the 911 GT3 RS and GT2 RS prove to be the pinnacle of precision and performance, the Porsche 718 Cayman GT4 offers a lighter and more nimble platform that worries less about maximum power output. With a well-rounded design for any on or off-track driving, the Cayman GT4 presents itself as the perfect everyday option for any automotive enthusiast. This week’s GearBox focuses on creating a well-balanced style ready to stand out at any occasion, incorporating the perfect balance of luxury and performance. Shop all of the products and accessories featured in this special feature by clicking on the links below. Check back into duPont REGISTRY for more luxury lifestyle news and GearBox specials. Porsche 718 Cayman GT4 Porsche Developed by the Porsche Motorsport department, the Porsche 718 Cayman GT4 represents one of the most powerful and engaging variant of the 718 line-up yet created. Offering a blend of pure, unfiltered driver’s car character and track-oriented performance, the GT4 is powered by a 4.0-liter naturally-aspirated flat-six engine developing 414 horsepower and 309 lb.-ft. of torque. Price: MSRP $106,500 View All Porsche Cayman GT4 For Sale Porsche Design Chronotimer Series 1 Flyback Porsche Design An art in and of itself: keeping up with the zeitgeist. And at the same time outliving it. This has been the objective of all Porsche Design timepieces since 1972. And, since 2018, of the new Chronotimer Flyback Special Edition. Its fine, matte black carbon dial with white indices and hands create a sporty look in combination with optimal readability. By using titanium from the casing to the clasp Porsche Design guarantees the comfort one has come to expect. The chronograph features the new Werk 01.200 with flyback function. It ensures typical motorsports precision and creates an easily recognizable look with the black Porsche Design rotor. The result is exceptional performance, which is highlighted by the perfect combination of design and function inspired by motorsports. Price: $6,700 Buy From Porsche Design Porsche Design Classic Cap PUMA PUMA and Porsche Design team up to deliver the next generation of sleek sportsman attire with our Porsche Design Classic Cap. This classic six-panel cap features premium, durable Porsche Design branding and laser cut panels for improved ventilation, making it the idea way to finish off any outfit. Price: $45 Buy From PUMA Hugo Boss Regular-Fit Bomber Jacket Hugo Boss A sporty jacket in a bomber style by BOSS Menswear. Treated with a water-repellent finish, this regular-fit jacket is crafted in a combination of materials and features signature-stripe detailing at the college collar and under the two-way zip. For our RESPONSIBLE products, we always use at least 60% more sustainable raw materials. This garment is made from at least 60% certified recycled polyamide. Price: $384 Buy From Hugo Boss Porsche Design Active Polo Porsche Design Performance in look and function: the ultra-lightweight Porsche Design Active Polo blends progressive design and highly functional material into a polo shirt with visible performance. The technical, breathable bi-stretch material with dryCELL® technology and graphic structure is quick-drying and moisture-wicking. The design in no way lags behind the high-performance material – thanks to the dynamic cut with movement-optimized sleeve design, polo collar with concealed zip, and reflective tape and taped seams. Reflective design details on the front and a reflective PD icon on the back finish the sporty-exclusive style perfectly. Price: $89 Buy From Porsche Design FRAME L'Homme Slim Fit Jeans Nordstrom Lightly sanded and whiskered FRAME L'Homme jeans cut in a slim, straight-leg fit flatter with a slender profile while keeping things comfortable through the midsection. Price: $129.99 Buy From Nordstrom Porsche Design Sunglasses P´8937 Porsche Design The Porsche Design P´8937 is a reinterpretation of the unique Iconic Hexagon 2020. The "Hexagon Series" is inspired by the design of the Porsche engine block. Four exposed hex screws connect the frames in a modern squared aviator shape to a striking, milled titanium backing element, giving the sunglasses a unique, modern look. The precision and stability of the design are emphasized by the exclusive fabrication: Each frame is assembled individually by hand. Lightweight temples made from RXP® high-performance plastic emphasize the high-tech character of the front section and ensure maximum comfort. Price: $610 Buy From Porsche Design Porsche Design Court DLX S Motorsport Shoes PUMA These sophisticated sneaks put a focus on sustainability. Part of our Porsche Design collaboration, they are infused with automotive elegance and manufactured in collaboration with the First Mile recycling initiative. The sleek upper is made from quality chrome-free leather and features understated Porsche Design branding against a classic court silhouette. Price: $220 Buy From PUMA Porsche Design Headphones PDH80 Porsche Design Over-Ear Porsche Design Headphones PDH80 combine crystal-clear sound with unmistakably motorsports-inspired Porsche Design DNA. The shape of the comfortable, memory foam-filled earcups are reminiscent of a racetrack, and the practical metal hinge also has a racing design. The touch control panel for easy control of music and calls is integrated in the outer layer of the earcups. When fully charged, the headphones are ideal for long trips, with a play time of 75 hours. Active noise cancellation eliminates all disturbing noises, while an integrated microphone with echo cancellation ensures optimum sound quality for phone calls. With the line-in jack, you can enjoy hi-res audio as well. Price: $425 Buy From Porsche Design Porsche Design Carbon Briefcase Nordstrom The smart lightness and high performance of carbon is beautifully displayed on this slimline briefcase. A minimalist design with maxium functionality, it is designed with a clever interior and a padded laptop compartment. Also, you can choose to carry it by the removable shoulder strap or the top handles. Price: $1,470 Buy From Nordstrom For more GearBox specials, Check out The GearBox: Old Soul

By Jordan Aquistapace –  July 07, 2022

PUMA Motorsports Unveils The New 'Victory Dance' Collecti...

Fans of Oracle Red Bull Racing can sport all new styles from the championship-winning F1 team. With the 2022 Formula One season in full effect, teams and drivers continue to push for success with entirely new race car setups. Along with new cars in the Oracle Red Bull Racing paddock, the team is happy to present its community of fans with an all-new apparel and accessories collection from the motorsport professionals at PUMA. The eye-catching PUMA x Oracle Red Bull Racing Autumn Winter ’22 Collection is titled ‘Victory Dance’, paying homage to the F1 team’s successful performances in the FIA Formula One World Championship. Oracle Red Bull Racing’s long list of achievements includes four F1 constructor’s world titles, five F1 world driver titles, 218 podium places, and 82 wins to date. MUST-READ: PUMA Motorsports Releases The New BMW M 50 Years Collection The collection pulls inspiration from the recognizable team colors of Oracle Red Bull Racing, incorporating vibrant tones of red, yellow, and dark blue into each high-quality piece. The iconic 1300-ton “Bullen aus Stahl” (meaning ‘Steel Bull’) also makes an appearance as a design highlight, which overlooks the infield section of the Red Bull Ring of Spielberg, Styria in southeast Austria. The Victory Dance Collection features premium head-to-toe styles that showcase the evolution of Oracle Red Bull Racing F1, including hoodies, t-shirts, and other accessories. Show your support for PUMA and Oracle Red Bull Racing on the street and the circuit by clicking on the link below. Check back into duPont REGISTRY for more upcoming luxury lifestyle gear and Formula One news. Shop PUMA Motorsport x Oracle Red Bull Racing Source: PUMA Motorsport

By Jordan Aquistapace –  July 06, 2022

The GearBox: Enzo

The monumental legacy of Ferrari began at the hands of its beloved founder Enzo Ferrari, who oversaw the engineering and production of the most iconic examples in automotive history. One of the most celebrated models to leave its factory in Maranello is the exquisite Ferrari Enzo, a staple in the brand’s lineup as one of the ‘Big Five’ models. This week’s GearBox focuses on styling an attire that displays pride for the Italian supercar manufacturer, blending classic and modern pieces to define Ferrari as a timeless leader. Shop all of the luxury products and accessories featured in this GearBox special by clicking on the links below. Check back into duPont REGISTRY for more upcoming luxury lifestyle news and GearBox specials. Ferrari Enzo Ferrari The Enzo is a historic car for Ferrari for many and various reasons. Therefore we had to chose a name with a strong symbolic significance and that was the name of the Company founder Enzo Ferrari said ”With an F1 gearbox, a 5998 cc V12 engine, carbon and composite materials, the Enzo, of which 399 will be built, is the perfect synthesis of four consecutive Formula 1 Championships in the last four years. This is because it is the race track itself which has been the source of the highest level of technology characterising a unique car which is absolutely innovative and represents the quintessence of Ferrari past and present and looks to the Ferrari of the future" Price: MSRP $659,330 View All Ferrari Enzo For Sale Richard Mille RM UP-01 Ferrari Richard Mille The RM UP-01 Ferrari is an allusive piece to Ferrari’s values, developing sporting mechanisms that are as elegant as they are immediately recognizable. Their models make no concessions and frequently contradict current trends to create new aesthetical codes. The RM UP-01 Ferrari bears witness to this partnership of the best know-how these two iconic brands have to offer in the combination of their ideas, understanding, respective developments and shared values. Retail Price: $1,888,000 Buy From Richard Mille Scuderia Ferrari Puma Logo Cap F1 Store Show your support for your favourite F1 team with this Scuderia Ferrari cap. The team logo and curved brim give a classic silhouette that will look great whatever you're doing. Price: $44 Buy From The F1 Store Ferrari Cotton Blend Knit Sweatshirt With Prism-Effect Print Ferrari Store This gender-neutral sweatshirt inspired by the graphic rhythm of the digital world and iconic elements of the Ferrari universe boasts a futuristic and innovative style. Offered in a cotton/polyester-blend knit fabric, the hooded model features a graphic created using a high-definition transfer print technique with a prism effect and multicolor gears. Price: $850 Buy From The Ferrari Store PUMA Scuderia Ferrari Race Printed Motorsport Polo PUMA This polo shirt is quintessential motorsport chic, oozing class and quality with a classic buttoned collar and pure cotton finish. Alongside breathable, smart-casual comfort, this tee also marks you out as a discerning automobile fan with an eye-catching all-over Scuderia Ferrari print featuring the Italian F1 team's legendary crest. Price: $60 Buy From PUMA FRAME L'Homme Slim Fit Jeans Nordstrom Lightly sanded and whiskered FRAME L'Homme jeans cut in a slim, straight-leg fit flatter with a slender profile while keeping things comfortable through the midsection. Price: $210 Buy From Nordstrom Ray-Ban x Ferrari Phantos 51mm Polarized Aviator Sunglasses Nordstrom Set your eyes on the prize with Ray-Ban's collaboration sunglasses with Ferrari, taking shape as an aviator that presents a robust support bar above the nose bridge. A polished frame design pairs perfectly with the iconic Ferrari shield. Price: $250 Buy From Nordstrom PUMA Scuderia Ferrari IONSpeed Motorsport Shoes PUMA If you've seen the latest Scuderia Ferrari GT cars, you'll know where this shoe derives its style inspiration from. This new-look shoe, co-created with Scuderia Ferrari, bridges the worlds of Formula 1 and GT super cars. And just as those cars are engineered for high performance, so have these shoes been, thanks in part to the ProFoam midsole. What that means is you get instant cushioning and a responsive ride - not unlike Scuderia Ferrari's own race car drivers enjoy when they're on the track. Price: $110 Buy From PUMA Ferrari Leather Card Holder With Carbon Fiber Insert Ferrari Store Featuring an essential shape and automotive details, this unisex card holder stands out for its strong graphic impact. Enhanced by a “grille” on the front in tribute to Ferrari headlights, it has an authentic carbon fiber insert. The Prancing Horse stands out on the front with a sophisticated ruthenium finish. Price: $130 Buy From The Ferrari Store Ferrari Leather And Nylon Backpack Ferrari Store The engineering science behind McLaren and the product innovation of TUMI have come together for a seamless integration of lifestyle, fashion, and technology. Echoing aerodynamic automotive designs, this backpack features a sleek molded front panel, carbon fiber accents, and Papaya highlights for a signature McLaren touch. Its compact size gives it universal appeal. The addition of a padded laptop sleeve and USB port will keep you powered during your longest excursions. Price: $1,950 Buy From The Ferrari Store For more GearBox specials, Check out The GearBox: Old Soul

By Edward Jones –  July 06, 2022

Discover Dan D'Agostino's New Relentless Preamplifier

Presented by Dan D'Agostino Master Audio Systems. The nucleus of every great stereo is the preamplifier, and the 132-pound, three-piece Relentless Preamplifier is an all-out assault on the preamplifier category. It is the most sophisticated system-control center in the world of two-channel audio. While the preamplifier’s job of sending low-level source signals to a power amplifier may seem simple, the signal at that stage is small and particularly subject to noise and distortion. The Relentless Preamplifier drives the connected amplifier with a signal that is musically rich, spatially accurate, and strikingly dynamic. To achieve this ultimate performance, the Relentless Preamplifier's architecture requires three separate chassis stacked atop one another. Exquisitely machined in aluminum and copper, the top and bottom chassis are dedicated to the left and right audio channels. Front and center is the D’Agostino volume control —a design signature—that is inspired from Swiss watch pieces. Elegant to operate from the front panel, a bidirectional Bluetooth remote control provides all preamp functions in a user’s hand. The center chassis houses the power supply and control circuitry, an architecture that ensures ultimate channel separation and prevents the power supply from interfering with delicate audio signals. The modular Relentless Preamplifier offers an optional Digital Streaming Module. This digital enhancement adds digital sources and streaming capability. Customized apps for iOS devices provide easy control of music collections, streaming content, and unit control. Subscription streaming services Tidal, Qobuz, and Spotify are included within the app. Additionally, Roon Music management is also available as an alternative music management program. Capable of handling today’s highest resolution sources, PCM signals up to 32 bit/384 KHz and DSD signals up to DSD256 (11.2MHz) are decoded natively using a balanced dual DAC configuration. Visit DanDAgostino.com

By Jordan Aquistapace –  June 22, 2022

The GearBox: SVE's Yenko Look

Bridging the gap between off-road capabilities and track-like performance, the professionals at Speciality Vehicle Engineering focus on delivering modern-day builds with the iconic Yenko name. This week’s GearBox special is built around the versatility and functionality of the 2022 850HP Yenko Silverado Off-Road, featuring luxury apparel and accessories that pair perfectly with the super truck. Shop all of the products and accessories featured in this special by clicking on the links below. 2022 850HP Yenko Silverado Off-Road Specialty Vehicle Engineering Now, in the spirit of the legendary Yenko Camaros, Specialty Vehicle Engineering introduces the 2022 850HP Yenko/SC® Silverado Off Road which is lifted 4″ front and rear. Available only on 2022 crew cab and double cab models with 8-speed transmission, short bed or standard bed, and only available from your GM dealer. With an 850HP supercharged 378 c.i.d. (6.2L) powerplant*, they’ll go fast… literally! Inquire for Pricing View All Specialty Vehicle Engineering Inventory Ulysse Nardin Diver Chronograph 44mm Watches of Switzerland Diver Chronograph presents ultimate performance backup, water resistance to 300 meters, wrist stability, and ease of time tracking and measurement. The case of each Ulysse Nardin timepiece is individually numbered on the side. Diver Chronograph is presented on a rubber strap with titanium element and a titanium pin buckle. Price: $12,600 Buy From Watches of Switzerland Black Japanese Cotton Sateen Field Shirt Buck Mason Classic fit field shirt cut from Japan-milled 9.2 oz. cotton sateen with a soft brushed back. Details include button-through cuffs and a button front closure. Garment washed for a lived-in feel. Price: $175 Buy From Buck Mason Wrangler Explorer Graphic Tee Nordstrom A colorful, vintage-inspired Wrangler graphic fronts a cool cotton tee with no-nonsense appeal. The t-shirt that proves to withstand any adventure or off-road excursion thrown its way. Price: $30 Buy From Nordstrom A.P.C. Chuck Pants A.P.C. Celebrate the rich motorsport heritage of Automobili Lamborghini with this premium graph t-shirt made from 100% cotton. With a simple and clean look, the t-shirt proudly presents the Automobili Lamborghini logo and its established year in a 3D two-tone rubberized effect. Price: $265 Buy From A.P.C. On-Running Cloudventure Sneakers On-Running The Cloudventure's softest upper to date isn't just lightweight, it’s also breathable, extremely durable and about 80% of the polyester used is recycled. Guaranteeing perfect ventilation and a long-lasting fit for maximum protection and comfort. Flexible tongue wings inside support your midfoot. Price: $149.99 Buy From On-Running Carrera Gradient Oversize Rectangular Sunglasses Nordstrom A bold flat-top design lends contemporary cool to a pair of full-coverage rectangle Carrera Gradient Oversize sunglasses. Price: $175 Buy From Nordstrom L.L.Bean Katahdin Trucker Hat L.L. Bean The best-ever trucker hat, made for a comfortable fit and designed featuring L.L.Bean original Mount Katahdin artwork you won't find anywhere else. Price: $24.95 Buy From L.L. Bean Dango A10 Elements Special Edition Wallet Dango The A10 Elements Special Edition Carbon Fiber introduces a technical and sporty vibe to the A10 Adapt Wallet. The lightweight, integrated genuine carbon fiber and steel substrate backplate provides strength and makes this wallet RFID protected while offering a highly premium feel that is unmatched to anything in the market. This special edition is also equipped with the removable jet black leather Dango Pull Pocket Adapter which allows your A10 wallet to hold an extra 4 cards and features a pull tab to easily access your cards. The vertical orientation fits nicely in the hand while accessing cards with the pull tab. Price: $119 Buy From Dango Bellroy Venture Backpack 22L Bellroy This thoughtfully engineered carry chameleon is organized enough for your work commute, and designed with adventure in mind. Price: $239 Buy From Bellroy For more GearBox specials, Check out The GearBox: Old Soul

By Edward Jones –  June 17, 2022

Record-breaking $24.3 Million License Plate Purchase Will...

Presented by ThePlateBroker.com. Michael Modecki, founder of ThePlateBroker.com discusses the license plate aftermarket, the growing opportunity for plate sales in the United States, and how the California plate “MM” is positioned to be the international branding catalyst Mercedes Maybach needs. In late May 2022, Mercedes-Benz issued a press release outlining their long-term ambitions as the world’s most valuable luxury car brand and emphasized their intention to shock people with the Maybach marque. “The Mercedes Maybach brand identity is the most recognizable use of the letters ‘MM’ in the world, so of course they have been on my radar as a potential buyer,” said Michael Modecki, whose company ThePlateBroker.com has listed the ultra-rare California license plate ‘MM’ for $24.3 million. “(The license plate) has been called many things: opulent, ludicrous, insane, astounding, extraordinary. People around the world are talking about it and waiting to see who acquires it. Right now, it seems like a perfect fit for the ambitions of Ola Källenius and Daniel Lescow,” referring to the CEO of Mercedes-Benz and the head of Maybach, respectively. The license plate aftermarket is a big business in many wealthy countries, appealing to the same demographic that Mercedes Maybach hopes to attract and retain. “Plates are an internationally recognized symbol of status and scarcity. They are one-of-one by design and function, so they are the epitome of exclusivity,” Modecki continued. “In comparison, look at the history of domain name values. Dot coms have evolved into coveted assets, and companies are paying millions of dollars for short, easily identifiable ones. We’re seeing the same thing with usernames on Insta(gram), Twitter, and TikTok. From a marketing and visibility perspective, I think owning the world's most valuable license plate would benefit a luxury automobile brand whose goal is shock and awe.” When questioned about the asking price, Modecki had this to say, “The current world record of $14.3 million was set in 2008. When you adjust for inflation, that’s just shy of $20 million today. The asking price leaves no room for doubt that a new world record will be set when the plate sells.” The idea of high value license plates may seem ridiculous to some, but the niche market appeals to the right people. License plates have seen a steady rise in value over the past decade, making them a non-traditional investment opportunity. Modecki added an NFT aspect to his plate offerings. “Ultimately, the value lies in the plate and the ability to register it to a vehicle. The NFT is meant to record ownership history onto the blockchain forever. There is value in verifiable provenance. Personally, I think Maybach would be able to sell the plate in the future for a profit. Officially owned by the most valuable luxury car brand in the world? There are people who’d buy that in an instant.” For now, it all makes sense in theory. Despite having some fantastic plate offerings listed for sale in addition to MM (CASH, CINEMA, and COMPOSE, to name a few), ThePlateBroker has yet to complete a high-profile transaction. “I’m not worried,” Modecki says enthusiastically. “It will happen.” His confidence is justified. License plate sales in other countries continue to make headlines around the world. It’s almost surprising that it hasn’t caught on in a market like California. Perhaps Mercedes-Maybach will shock us all and be the tipping point ThePlateBroker is looking for. Visit ThePlateBroker.com Photos courtesy of ThePlateBroker.com and PalominoMotors.com

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