Gear

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Jordan Aquistapace – January 06, 2021

Puma Motorsport x Mercedes AMG Petronas Tease A New 2021 ...

Puma Motorsport has not wasted any time getting to work in 2021 with its most recent announcement of a new team Mercedes AMG Petronas sneaker. The motorsport apparel and footwear manufacturer took to Instagram for a sneak peek at the new low cut casual sneaker sporting the AMG Petronas F1 team logos. The sneaker takes on a new all-white silhouette with shades of blue and off white to contrast the styling. Although the information on a price or release is still unknown, be sure to check back in for a "How To Buy" on the Puma Motorsport x Mercedes AMG Petronas sneakers. Click the link below to shop all current products from Puma Motorsport. Shop Puma Motorsport

By Jordan Aquistapace – January 06, 2021

Wheels X Wardrobe: Best Dressed in The Bugatti Chiron Sport

The New Year is a perfect time to set goals and reach for success, whether for personal or professional improvement. Those set resolutions are best paired with motivation to work hard, and for most car enthusiasts, a set of keys to a hypercar is just the inspiration needed to get started. This week’s Wheels x Wardrobe focuses on the epidemy of a luxury lifestyle, featuring the Bugatti Chiron Sport “Les Legéndes Du Ciel” and the attire to match the million-dollar look. Shop the products featured in this week’s Wheels x Wardrobe special by clicking any of the links below. Vehicle 2020 Bugatti Chiron Sport“Les LégendesDu Ciel” $3.4 Million View All Bugatti Chiron For Sale Watch Jacob & Co. Bugatti Chiron Tourbillon Titanium $1 Million Learn More From Jacob & Co. Top Dita LXN-EVO Matte Black/Yellow Gold Square Sunglasses $1,000 Buy From Solstice Sunglasses Robert Graham Limited Edition Face Mask $48 Buy From Robert Graham GIORGIO ARMANI Water Repellent Coat With Cashmere $8,695 Buy From Gorgio Armani Maison Margiela Black Wool Piped Turtleneck Was $825 Now $495 Buy From Ssense Givenchy Vintage Logo T-Shirt $420 Buy From Nordstrom Bottom Saint Laurent Coated Skinny Jeans $590 Buy From Nordstrom Montblanc Black Cut-to-Size Casual Belt $305 Buy From Montblanc Footwear Falke No. 2 Cashmere Dress Socks $120 Buy From Nordstrom Saint Laurent Black Wyatt Chelsea Boots $895 Buy From Ssense The Best Dressed Bugatti Breakdown 2020 Bugatti Chiron Sport "Les Legéndes Du Ciel" $3.4 Million Jacob & Co. Bugatti Chiron Tourbillon Titanium $1 Million Dita LNX-EVO Matte Black/Yellow Gold Square Sunglasses $1,000 Giorgio Armani Water Repellent Coat With Cashmere $8,695 Robert Graham Limited Edition Face Mask $48 Maison Margiela Black Wool Piped Turtleneck $495 Givenchy Vintage Logo T-Shirt $420 Saint Laurent Coated Skinny Jeans $590 Montblanc Cut-to-Size Casual Belt $305 Falk No. 2 Cashmere Dress Socks $120 Saint Laurent Black Wyatt Chelsea Boots $895

By Jordan Aquistapace – January 05, 2021

EveryDrive Carry: Track Day With The McLaren 600LT

Whether you are participating in a first-ever track day, or are already considered a seasoned expert, having all the essential gear in order is a tall task in itself. This week on EveryDrive Carry, we have compiled a list of the necessary items to take the McLaren 600LT to the track. All products featured in this special align with the premium quality that McLaren puts into its six-figure priced supercar. Shop all of the products presented in this special by clicking the links below. McLaren Automotive 2020 McLaren 600LT MSRP $256,500 View All McLaren 600LT For Sale The new McLaren 600LT epitomizes the McLaren philosophy of producing lightweight supercars that deliver extreme performance and are exceptionally rewarding to drive. Dents Dents Copper Island Driving Gloves $193 Buy From Dents Gloves Copper Island is the newest addition to The Suited Racer x Dents collection. This cashmere lined hairsheep leather driving glove features padding on the palm and striking padded ‘x’ knuckles. A practical glove that’s not without The Suited Racer’s signature touch! Klipsch Klipsch T5 II True Wireless Sport (McLaren Edition) Was $299 On Sale $199 Buy From Klipsch Klipsch teamed up with McLaren Racing for this special edition of their TG II true wireless sport earbuds.The streamlined design and striking color scheme were inspired by the famous British Formula 1 team. Montblanc Montblanc StarWalker Precious Resin Ballpoint Pen $355 Buy From Montblanc The new StarWalker is about walking amid the stars. It's about exploring the cosmos and foreign galaxies, about being part of one of the most mysterious and powerful of human kind’s adventures: space exploration. Nordstrom Saint Laurent Pebble Grain Leather Wallet $385 Buy From Nordstrom This Saint Laurent Wallet is crafted from luxurious pebble-grained calfskin and is formed into a classic bifold wallet well crafted to the highest of standards for lasting use. Montblanc Montblanc Sartorial Notepad Large With Zip $695 Buy From Montblanc The Montblanc Sartorial Collection speaks the language of modern elegance. With its iconic Saffiano leather print, the notepad large provides an elegant holder for business cards, notes, papers and one writing instrument the size of a Meisterstück Classique or LeGrand; it includes the A4 Montblanc notepad. FarFetch A Bathing Ape Lens-Decal Square Sunglasses $829 Buy From FarFetch Black lens-decal square sunglasses from A BATHING APE® featuring a logo decal on the lens, square frames, a straight bridge, straight arms with angled tips and silver-tone metal. This item comes with a protective case. Ssense Saint Laurent Black Nuxx Duffle Bag On Sale $995 Buy From Ssense Coated nylon ripstop duffle bag in black. Twin webbing carry handles with press-stud grip pad at top. Detachable and adjustable webbing shoulder strap with sliding strap pad and lanyard clasp fastening. Zippered pocket and logo printed in silver-tone at face. Two-way zip closure at main compartment. Leather logo patch and zippered pocket at interior Summit Racing Bell Racing Advanced Series HP7 Helmet $3,499.95 Buy From Summit Racing Bell Racing Advanced Series HP7 helmets were developed through close collaboration with leading F1 drivers and teams. They're as aerodynamically sleek, lightweight, and efficient as possible for the intense demands of open-wheel, open-cockpit forms of racing that compete at higher speeds. Jomashop Richard Mille RM028 $117,000 Buy From Jomashop The Richard Mille RM 028 uses variable geometry to optimise the rotor’s winding motion. This exclusive Richard Mille design makes it possible to effectively adapt rewinding of the mainspring to the user’s activity level, in sporting or non-sporting environments.

By Jordan Aquistapace – January 05, 2021

Check Out Master & Dynamic x Louis Vuitton Horizon Blue G...

In today’s world, wireless audio technology is continuing to be adopted by luxury audio companies. Master and Dynamic, a leader in high-end headphone production, is following this trend with its line up of freshly designed earbuds. The company teamed up with Louis Vuitton to create its collection of Horizon Wireless Earphones. The lead designer of Louis Vuitton, Virgil Abloh, is responsible for the unique styles like the Blue Gradient pair. The blue ombre colorway stands out as a one-of-a-kind piece but also a reflection of the patterns used in each clothing collection. Master and Dynamic earbuds also come in different colors, patterns, and styles to ensure a pair for everyone in the family. Shop Master and Dynamic earphones by clicking the link below. Shop Master & Dynamic

By Jordan Aquistapace – January 05, 2021

Porsche Design's Fashion and Sport 30% Off Seasonal Sale ...

The best way to ring in the new year is to decorate the garage with a brand-new Porsche 992 911 Turbo S. If you are a future owner or enthusiast, then starting with the closet may be the best bet until you get a set of keys. Porsche Design is offering up to 30% off through its seasonal sale on head-to-toe clothing and accessories for all Porsche lovers. The fall/winter 2020 fashion and sports collection are part of the sales event, incorporating an array of casual and formal styles for the family. Porsche Design encompasses the same quality in both design and manufacturing using premium materials, just as the German automobile manufacturer does with each vehicle. The Porsche Design Seasonal sale is currently available through the website by clicking the link below. Shop Now

By Alyssa Mammano – December 28, 2020

Best Luxury Workout Equipment for Your Home Gym

Now more than ever, home workouts have become a vital way to ward off stress in the face of Covid-19 and maintain your workout routine despite the quarantine. While fitness centers and clubs are currently closed to prevent the spread of the global pandemic, now is the time to curate an up-to-the-minute designer home gym. Far beyond standard machines and clunky, unsightly equipment, these pieces will make you want to show off your couture home gym. Not only will this equipment help to tone your physique, it will also add an element of style to your home and air of sophistication to your design. Here, we suggest top-of-the-line luxury equipment to complement a premier home workout facility. Weights: LOVA™ Luxury Kettlebbels Set European oiled walnut wood provides a good grip and gives pleasure to the touch upon contact with the wood. This type of wood exhibits antibacterial properties and in combination with a fixed steel, creates a harmonious system of health and nature. This is very important when using these luxuries accessories in special conditions. Enquire for Purchase Price ROBUSTO Leather Handheld Weights Handheld weights for toning, stretching and running are pleasantly soft, yet sufﬁciently heavy. Contrast stitching hand made in Florence/Italy with Italian leather coated in antibacterial. Dimensions: 140 x 47mm (5½“ x 2“) (1000g) Purchase for $375.00 Louis Vuitton Dumbbells These Dumbbells have a striking aesthetic and sporty appeal. They are an ideal gift for those who wish to exercise in style or elevate their home gym with exclusive Louis Vuitton details. Each weight, made from lustrous metal, is finished with an eye-catching Monogram Eclipse canvas handle and House signature engravings. Purchase for $2,720.00 Cycling: Peloton The Peloton bike brings you the most convenient and immersive indoor cycling experience, streaming daily live classes from our NYC studio directly into your home. You'll have 24-hour access to studio cycling classes available to your entire household. Purchase for $2,694.00 NOHrD Bike Introducing the NOHrD Bike – an indoor cycle with an innovative, aesthetic design adhering to our continuous high demands on functionality. Using advanced planetary gearing with a solid wood and steel frame, this bike is extremely durable, perfectly suited for professional use in the fitness studio or home gym. Purchase for $3,599.00 Running: Peloton Tread The Peloton Tread is here to meet every fitness challenge you set yourself. Experience a mix of live cardio and strength workouts to fit your goals, and training by top NYC instructors that fits your schedule. Welcome to your very own private fitness studio. Purchase for $4,844.00 Sprintbok by NOHrD A “Concours Lépine” design award winner, the classic Sprintbok presents itself with impressive new features. The Sprintbok by NOHrD stands out from the conventional treadmill aesthetic through a slender, curved form and elegant wood frame. Purchase for $7,799.00 Functional Training: Tonal Tonal’s patented digital weight system makes thousands of calculations a second to deliver you a smooth weight lifting experience using magnets and electricity. By eliminating traditional metal weights Tonal can deliver 200 pounds of resistance in a device smaller than a flatscreen TV. Purchase for $2,995.00 TECHNOGYM® Kinesis PERSONAL VISION The Kinesis Personal Vision is the ultimate piece of designer gym equipment for both home and wellness environments. It allows the user to rediscover and improve their strength, coordination, flexibility, posture and breathing control. Purchase for $22,345.00 Rowing: Hydrow Rower Every aspect of Hydrow is engineered by rowing experts to elevate your experience. From computer-controlled resistance to revolutionary Live Outdoor Reality™ technology, Hydrow delivers an effective and enjoyable workout that brings the river home to you. Purchase for $2,199.00 WATERROWER S1 Rowing Machine The WaterRower S1 is a limited edition model and features a brushed stainless steel frame and the S4 Performance Monitor. It is the product of a design project by WaterRower Germany. Like all WaterRower design projects, it is available in limited numbers as a special order. Purchase for $2,500.00 The ERGATTA Rower The Ergatta Rower includes everything you need to get complete, challenging and motivating workouts in the comfort of your home. Competitive. Hyper-personalized. Hundreds of interactive workout options that put you in charge. Purchase for $1,999.00 Core: Stealth Stealth turns boring planks into a dynamic core workout that is fun, effective and only takes a few minutes a day. Stealth Games are designed to never play out the same way so you’ll always be in store for something new and exciting. Purchase for $149.00 Jump Rope: Tangram® Smart Rope Smart Rope is and LED-embedded jump rope that displays your fitness data in mid-air as you work out. Much like film or animated movies, the LEDs light up at different times as the Smart Rope rotates around you, creating the appearance of a single display floating in mid-air. Purchase for $79.95 SIENNA™ Skipping Rope Simple piece of luxury exercise equipment is all you'll need to get an incredible workout. Make your your fitness goals on your own terms. Enquire for Purchase Price Boxing: CB2 EXECUTIVE BLACK LEATHER PUNCHING BAG Crafted of heavy-duty cowhide leather, punching bag holds up to years of sparring and makes a handsome display between workouts. Design details include: Heat-embossed logos, rich detailing and quality black leather. New Zealand-based MVP, an acronym for "modest vintage player," reimagines old-school sporting goods using timeless materials that age with class. Purchase for $296.00 FIGHTCAMP Tribe FightCamp is designed to keep you engaged, focused and in the zone. Endless variety, uplifting beats, motivating trainers and powerful technology combine to create a uniquely satisfying workout. Purchase for $1,349.00 Classes: MIRROR This isn't just a mirror. It's a cardio class, it's a yoga studio, it's a boxing ring, it's your new personal trainer, and it's so much more. Enjoy unlimited access to MIRROR’s best-in-class workouts through the MIRROR App. Access the full MIRROR workout library from your phone, tablet and smart TV devices and enjoy tens of thousands of classes 24/7. Access available to MIRROR owners only immediately on purchase. Purchase for $1,495.00 Recovery: THERAGUN G3PRO Depth, speed, and force are the key to any deep muscle treatment, but are most effective when delivered in the right dose. Theragun is scientifically calibrated to reach 60% deeper into muscle than the average massager, at 40 times a second, for greater therapeutic benefits to the body. Purchase for $449.00

By Jordan Aquistapace – December 23, 2020

Wheels X Wardrobe: Sophisticated Santa's Bentley Flying Spur

As Christmas quickly approaches, we tend to remember that Santa will be loading up his sleigh with eight powerful reindeer to deliver gifts around the world. This year, Bentley Motors set up Santa with a special edition Flying Spur V8 with inspiration from his sleigh and the eight reindeer that drive it. This week’s Wheels X Wardrobe pairs Santa’s 2020 Bentley "The Reindeer Eight" Flying Spur V8 with a sophisticated outfit to help complete the Christmas festivities. Shop all of the products featured in this Wheels X Wardrobe special by clicking the links below. Vehicle 2020 Bentley "The Reindeer Eight" Flying Spur V8 MSRP $214,600 View All Bentley Flying Spur For Sale Watch Audemars Piguet Royal Oak Double Balance Wheel Openworked CHF 75,400 Buy From Audemars Piguet Top Hugo Boss Windsor-Rim Sunglasses $205 Buy From Hugo Boss Burberry Button Detail Wool Cashmere Tailored Coat $1,990 Buy From Burberry Buffalo Check 4-Pack Family Face Masks $25 Buy From Nordstrom Suit Giorgio Armani Slim-Fit Half Canvas Matte Wool Suit from the Soho Collection $3,395 Buy From Giorgio Armani Ralph Lauren Purple Label RLX Tailored Fit Stretch Shirt $325 Buy From Ralph Lauren Giorgio Armani Crinkle-Effect Velvet Scarf $575 Buy From Giorgio Armani Montblanc Trapeze Matte Titanium Pin Buckle Belt $320 Buy From Montblanc Footwear Alexander McQUEEN Short Skull Socks $115 Buy From Alexander McQUEEN Alexander McQUEEN Metal Heel Oxford Lace-Up On Sale $569 Buy From Alexander McQUEEN The Ugly Christmas Breakdown 2020 Bentley "The Reindeer Eight" Flying Spur V8 MSRP $214,600 Audemars Piguet Royal Oak Double Balance Wheel Openworked CHF 75,400 Burberry Button Detail Wool Cashmere Tailored Coat $1,990 Hugo Boss Windsor-Rim Sunglasses $205 Buffalo Check 4-Pack Family Face Masks $25 Giorgio Armani Slim-Fit Half Canvas Matte Wool Suit from the Soho Collection $3,395 Ralph Lauren Purple Label RLX Tailored Fit Stretch Shirt $325 Giorgio Armani Crinkle-Effect Velvet Scarf $575 Montblanc Trapeze Matte Titanium Pin Buckle Belt $320 Alexander McQUEEN Short Skull Socks $115 Alexander McQUEEN Metal Heel Oxford Lace-Up On Sale $569

By Edward Jones – December 22, 2020

The Quintessential Christmas Gift--Masterfully Crafted an...

Presented by The Medford Guy - Derived from a reverence for Medford knives and the embodiment of a Medford knife lifestyle, The Medford Guy is a venture that originated as Pip’s Knives and rapidly evolved into the passion project it is today. As a certified dealer and firm believer in the quality product Medford Knife and Tool produces, The Medford Guy proudly represents the hand-crafted, merciless and all-around “bad-ass” knife for which Medford is esteemed. In his own words, Jake Smith who has come to be known as “The Medford Guy,” is obsessed with Medford knives. Arizona native, Greg Medford, is responsible for the vision of Medford knives: a small-scale manufactured, hand-crafted knife that brings the all-American consumer back to his roots. Medford profoundly believes in pragmatism, hard work, honesty, love of one’s country and treating people right. Born among generational family-owned businesses and surrounded by cattle and dust, Greg Medford forged an innovative path designing quality knives inspired by Yankee ingenuity, Western freedom, family, and community. In admiration of the values Greg Medford and Jake Smith hold dear, the quintessential ‘Medford Guy’ is capable of anything and respected by all. For Smith, that starts with a knife. He says, “Before you strap on your watch; before you spray on your signature smell; you must first clip in your knife.” For what may come of the day, a Medford knife guarantees preparedness. In the most demanding environments that require tough action, Medford knives ensure a mission accomplished. Medford knives are crafted with clean lines and minimal design elements, focusing more on substantial structure and functionality. The blades are typically formulated from D-2 steel, CPM-S35VN stainless steel and CPM3V steel. A titanium, G-10, carbon fiber, or Paracord handle is designed for a sturdy grip. The Medford Guy takes pride in bridging consumers with the manufacturer of top-of-the-line knives, offering the best and newest Medford knives as an exclusive dealer. Visit TheMedfordGuy.com

By Edward Jones – December 22, 2020

Cerebrum Sensor Technologies Unveils Revolutionary Tire L...

It comes as no surprise businesses have had to adapt to ongoing challenges in 2020. The coronavirus (COVID-19) pandemic has impacted income, supply chains, employee health, etc. in ways like never before. In particular, most small and large businesses alike have put a hold on research and development initiatives with the sole focus of the year being survival. Despite these challenges and trends, Los Angeles-based Cerebrum Sensor Technologies has doubled down with their development of smart tire technologies. “When we launched Cerebrum last year we knew it was the first product on the market to offer real-time tread depth monitoring; so we had to set the bar high.” said Keith Ferry, CEO of Cerebrum. He added, “This year we’re excited to add the radial tire load measurement feature to our innovative smart tire solution. With the ability to monitor tread depth and tire load in real-time, we're enabling an industry shift away from reactionary, troubleshooting of tire issues to proactive and preventative servicing.” Innovation is nothing new to the team at Cerebrum, who’s founders also pioneered the introduction of aftermarket tire lettering in 2007 through their company Tire Stickers. Cerebrum made a splash at the 2019 SEMA Show and 2020 CES event with the launch of their product: the market’s first commercially available real-time tread depth monitoring tire-mounted sensor. At the all-digital SEMA Show this year, Cerebrum unveiled the latest add-on feature to their sensors, which can measure radial tire load in real time. This revolutionary technology was recognized by industry leaders, winning Cerebrum a coveted New Product Award at the event. “Since the launch of Cerebrum, we’ve received overwhelming interest in our technology despite the challenges in 2020. We’ve had the privilege of working closely with a broad range of consumers and businesses including tire and automotive OEs throughout the year to further refine our tread depth algorithm as well as introduce tire load monitoring” said Ferry. Cerebrum has demonstrated its tread depth monitoring solution on over 500 tires within the past 18 months since its launch. The technology has proven to have consistent accuracy of less than one millimeter across multiple tire and vehicle types. The company initially focused on passenger and light trucks, providing a solution which was accessible to consumers through the Cerebrum mobile application. “Despite advancements in TPMS over the years, the majority of people still do not recognize or understand a tire issue and pressure is not the only factor. We wanted to empower consumers with the information they lacked in order to improve their safety, efficiency and performance on the road” added Ferry. With the launch of Cerebrum’s radial tire load monitoring feature, the company aims to expand its audience to fleets where tire wear and efficiency are major cost drivers. The tire load monitoring feature is currently ongoing pilot trials, which are anticipated to conclude by Q2 2021. The feature will be available to existing customers through a software update without any hardware changes though the company is launching additional receivers and sensors for specialty applications. Cerebrum analytics are made available through the cloud from a vehicle-equipped receiver (such as a smartphone), enabling remote monitoring of an entire fleet from any location. “With clear insights from smart tires, drivers, fleet managers and autonomous vehicles can make better informed decisions to improve performance, efficiency and safety; we believe the technology behind Cerebrum will enable that” said Ferry. For more information about Cerebrum’s tire-mounted sensors or proprietary algorithms, contact info@cerebrumsensor.com or call 424-272-5262. Visit CerebrumSensor.com

By Jordan Aquistapace – December 22, 2020

EveryDrive Carry: Charged Up With The Tesla Model 3

Nowadays, technology surrounds our world in every aspect to help us stay connected and efficient no matter the circumstance. The automotive industry plays a key role, as Tesla continues to use the energy from batteries to catapult the manufacturer into the future. This week’s EverDrive Carry features products and accessories that will keep you charged up and connected while on the go. Click any of the links below to shop the products featured in this special. Tesla 2020 Tesla Model 3 MSRP $39,990 View All Tesla Model 3 For Sale Model 3 comes with the option of dual motor all-wheel drive, 20” Überturbine Wheels and Performance Brakes and lowered suspension for total control, in all weather conditions. And a carbon fiber spoiler improves stability at high speeds, all allowing Model 3 to accelerate from 0-60 mph in as little as 3.1 seconds. Nordstrom Tumi Alpha Slim Nylon Billfold $85 Buy From Nordstrom The Tumi Alpha Slim Nylon Blindfold Wallet features Ballistic-weave nylon handsomely textures a leather-trimmed billfold designed to keep financial essentials always organized and at hand. Amazon Anker Solar Power Bank $39.99 Buy From Amazon The Anker PowerCore provides a durable portable power source for both indoor and outdoor use. Equipped with a durable shockproof exterior and IP64 protection for resistance to dust and water. Tile Tile Performance Pack On Sale $44.99 Buy From Tile A selection of Tiles helps you find different kinds of gear. You can use the small Sticker for your remote, the powerful Pro or versatile Mate for keys and backpacks, and the slender Slim for wallets and laptops. Attach them and use our free app to keep track of all your stuff. BestBuy Apple Pencil (2nd Generation) On Sale $99 Buy From BestBuy The new Apple Pencil makes note-taking, writing, and drawing better than ever. It magnetically attaches to iPad Pro, charges wirelessly, and lets you change tools with a simple double tap. Huckberry Ember Travel Mug $179.95 Shop Now From the first sip to the inevitable last, the Ember Travel Mug keeps your coffee exactly as hot as you like it. Translating the technology from their regular mugs into a leak-proof, go-anywhere travel version, Ember has upped the battery life to three hours and added LED temperature controls to the exterior. Amazon Bose Frames Tempo $249 Buy From Amazon Bose Frames Tempo are high-performance sport sunglasses with a revolutionary Bose Open Ear Audio design that allows you to hear your music and your surroundings at the same time for a workout unlike any other. Nordstrom Rack Tumi Ashworth Wheeled Backpack On Sale $345.97 Buy From Nordrstrom Rack The Tumi Ashworth Wheeled Backpack is a lightweight backpack for adventures big and small features smart, durable construction with a place for everything and a choice of carrying options. Amazon Cobra DualPro 360° $449.95 Buy From Cobra From red light cameras to law enforcement locations to distracted drivers, the road can be a crazy place. The DualPro 360° has an arsenal of sensors designed for maximum protection. BestBuy Apple Watch Series 6 (GPS + Cellular) 44mm (PRODUCT)RED Aluminum Case On Sale $509 Buy From BestBuy Apple Watch Series 6 lets you measure your blood oxygen level with a revolutionary new sensor and app. Take an ECG from your wrist. See your fitness metrics on the enhanced Always-On Retina display, now 2.5x brighter outdoors when your wrist is down. Set a bedtime routine and track your sleep. And with cellular service, you can go without your phone. It's the ultimate device for a healthier, more active, more connected life. BestBuy Apple iPad Air with Wi-Fi + Cellular - 64GB - Space Gray On Sale $529.99 Buy From BestBuy iPad Air features powerful technologies, such as the A12 Bionic chip with Neural Engine. A 10.5" Retina display with True Tone.¹ Support for Apple Pencil and the Smart Keyboard. And at just one pound and 6.1mm thin, carrying all that power is effortless.

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