Few automotive nameplates have undergone a transformation quite like HUMMER has. Inspired by the military's High Mobility Multipurpose Wheeled Vehicle (Humvee) and propelled into the spotlight by the likes of Arnold Schwarzenegger, the first civilian Hummer, later known as the H1, debuted in the early 1990s through AM General.
But it was after the purchase of the brand by General Motors in 1999 that it would broaden the appeal with the launch of the H2 in 2002 and subsequently the smaller H3 in 2004, turning HUMMER into one of the defining automotive icons from that era.
Although production ended in 2010, the nameplate returned under GMC in 2020 as an all-electric supertruck, trading V8 power for Ultium batteries, all without abandoning the imposing presence that made it so popular in the first place. Now, GMC is marking 25 years of the HUMMER nameplate with the limited production 2027 HUMMER EV ICON | 25.
Making its debut at the 2026 ESPYS in New York City, where GMC returned as the event's Official Vehicle Sponsor, the ICON | 25 features an exclusive exterior finish called "ICON," a modern interpretation of the H2's signature yellow paint, that pairs with a Jet Black interior and a black front approach shield.
Each vehicle also receives serialized instrument panel badging, heritage-inspired graphics within the drive mode interface, and an exclusive commemorative keepsake reserved for owners. The anniversary edition will be available on both Pickup and SUV body styles in 2X and 3X trims.
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The special edition joins the lineup as a series of updates for the broader 2027 HUMMER EV that are being rolled out. Every Pickup and SUV now features a native North American Charging Standard (NACS) inlet, allowing direct access to Tesla's extensive Supercharger network without an adapter. Bidirectional vehicle-to-home charging also continues to be offered when paired with compatible GM Energy equipment.
Elsewhere, the 2027 lineup gains five new exterior shades, including the ICON finish, along with two new 22-inch wheel designs. Existing capability-focused features, including the famous Crab Walk, King Crab rear wheel steering, Air Ride Adaptive Suspension with Extract Mode, Super Cruise hands-free driver assistance technology, and the removable Infinity Roof, all carry over.
Performance remains unchanged at the top of the model range. Equipped with the optional 24 module battery, the HUMMER EV 3X Pickup continues to produce up to 1,160 horsepower and 13,000 pound-feet of torque, with a claimed 0 to 60 mph dash in as little as 2.8 seconds.
Production of both the 2027 GMC HUMMER EV and the limited-run HUMMER EV ICON | 25 will begin later this year at GM's Factory ZERO Assembly Center in Detroit and Hamtramck, Michigan, with pricing and exact production numbers to be announced closer to launch.
Images: GMC