With a focus on fashion, Richard James has made a point of remaining at the forefront of design and innovation, much like BMW has done for decades. The BMW i8 has taken a time-tested name and iconic design and transformed it into a car for the 21st century, which could be one of the reasons one was selected to represent Richard James outside of their Jan. 11 catwalk show at London Collections: Men.

Pictures posted to Facebook today by BMW show off this stunning custom-wrapped BMW i8, which features the bespoke brand's name on the doors and hood.
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"Funky!" reads the caption of the small gallery. "The BMW i8 gets a technicolour makeover thanks to London designer Richard James."
"Here’s that Richard James BMW i8 in the making and, bottom, in all its finery at our London Collections: Men show at BMW on Park Lane," it said. "This brilliant job was undertaken at BMW UK’s HQ in Bracknell, where they have quite a collection of rather special cars."
(Source: Facebook, RichardJames.co.uk)


