S-Class model sales increased in July by 16.5% (4,906 units). In Germany, sales doubled for the S-Class, while Japan's sales of the cars actually quadrupled. Another notable Mercedes range that showed up with big numbers were their SUVs. Across the world, 484,275 Mercedes-Benz SUVs were delivered, a growth of 7.7%.
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“Never before have so many customers taken delivery of their new Mercedes-Benz in the first seven months of a year. Since the beginning of 2018, we have increased our unit sales by 2.3 percent to more than 1.35 million passenger cars sold,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “Since the market launch of the C-Class Saloon and Estate, more than 9.5 million of these models have already been sold. Since July, our new models of the C-Class family have been in the showrooms of the European dealerships, with whom we intend to continue the success story of our bestselling series.”
Overview of Mercedes-Benz Cars Unit Sales
| July 2018 | Change in % | Jan.-July 2018 | Change in % | |
| Mercedes-Benz | 167,518 | -7.9 | 1,356,350 | +2.3 |
| smart | 11,404 | +11.1 | 77,064 | -3.8 |
| Mercedes-Benz Cars | 178,922 | -6.8 | 1,433,414 | +1.9 |
| Mercedes-Benz unit sales in the regions/markets | ||||
| Europe | 65,568 | -13.9 | 542,358 | -3.2 |
| - thereof Germany | 22,272 | -16.5 | 173,721 | -2.7 |
| Asia-Pacific | 73,484 | +4.6 | 566,842 | +11.4 |
| - thereof China | 52,616 | +8.3 | 392,780 | +15.1 |
| NAFTA | 24,884 | -19.0 | 216,133 | -3.6 |
| - thereof USA | 20,034 | -22.7 | 178,882 | -4.8 |
