By Tyler Rampersaud – November 05, 2026
Florence Pugh & Jaguar Type 01 Photographed By Annie Leibovitz
With over 1,000 horsepower, tri-motor all-wheel drive, and 50:50 weight distribution, the Jaguar Type 01 is an engineering marvel. However, it’s also a captivating car to look at, with a dramatic four-seat interior, concept-like futurism, and stunning grand touring proportions. The new all-electric luxury performance model heralds a reborn Jaguar brand, and its inaugural brand ambassador is acclaimed actress Florence Pugh. The Academy Award-nominated actress was first announced as a Jaguar brand ambassador at the unveiling of the Type 01, which took place in New York City, specifically at STORIED NYC, a venue that once held the studio of portrait photographer Annie Leibovitz. Known for shooting iconic magazine covers, Pirelli Calendar photographs, and more, Leibovitz is one of the world’s most celebrated and well-known photographers. Now, the connection between Leibovitz and the new Jaguar Type 01 is deepening, as Leibovitz captured Florence Pugh with the new grand tourer. The creative collaboration brings together three icons in their respective fields: Florence Pugh in film and entertainment, Leibovitz in photography and pop culture, and Jaguar in automotive excellence. Together, the two subjects of the photographs create an interesting contrast, and Leibovitz’s signature style captures both at their best. <- Gallery -> “What interested me most about this portrait series was photographing two extraordinary and contrasting subjects. Florence brings warmth, presence and humanity, while Type 01 is sculpted, precise and striking in its form. Rather than treating the car as a backdrop, I wanted to photograph them both with the same curiosity, exploring their relationship as two distinct characters within the frame,” commented Leibovitz. Informed by the bold originality and unapologetic nature of icons like the E-Type and the XJS, the Jaguar Type 01 pays homage to its long line of predecessors, while simultaneously presenting something captivatingly different. Designed from a clean sheet of paper, the Type 01 looks like a concept despite being a production model, with its bold minimalism and futuristically monolithic silhouette. Pugh commented, “I've always been drawn to people and brands that are unapologetically original, which is one of the reasons this partnership with Jaguar feels so natural. Collaborating with Annie Leibovitz on these images was a remarkable experience. She has an incredible ability to capture character and individuality, and bringing that together with the bold vision of Type 01 made this a truly special creative collaboration.” A radical reintroduction to one of the world’s favorite automotive manufacturers, the new Jaguar Type 01 is the genesis of a reborn icon. Captured with its first brand ambassador, Florence Pugh, by the acclaimed Annie Leibovitz, the bold, powerful, and luxurious new grand tourer is seen through a timeless lens. View All Jaguar For Sale Image Source: JLR
