With over 60 years of heritage and a lineage of some of the world’s most desirable supercars, it’s not lost on Lamborghini that owning one of its cars is a dream for many enthusiasts. When that dream comes true, Lamborghini makes sure that it’s everything the owner imagined it would be.
That process starts from the configuration process, where Ad Personam studios around the world and in Lamborghini’s home of Sant’Agata Bolognese, Italy give customers a chance to get up close and personal with Lamborghini’s incredible library of colors, materials, and finishes. Allowing for an informed and personal configuration process, customers get the chance to feel the leathers, see the gloss or matte finish of different colors and carbon fiber, and explore over 400 exterior colors, among many other options.
Lamborghini’s exclusivity, craftsmanship, and luxury are demonstrated from the beginning, and as bespoke configuration is becoming a greater fixture throughout the automotive industry, especially in the realm of luxury cars and exotic cars, Lamborghini reports that 94 percent of its cars include at least one customized element. Once a configuration has been decided, the customer receives a detailed picture of what the car will look like, and the wait to see it come to fruition begins.
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However, Lamborghini makes waiting for delivery a special experience, as well. The Lamborghini Unica app, which also provides services to customers throughout the ownership of their cars, is available during the time when an order is placed and the customer is waiting for their car, which, on average, lasts around 18 months. Lamborghini also gives customers the opportunity to visit the production facility to experience the brand’s pride in craftsmanship and innovation in person.
The moment of delivery can take place in many locations, but the most special is the La Prima factory delivery program in Sant’Agata Bolognese. Through the program, the customer can share the delivery experience with family and friends, with Lamborghini managers also present for the event.
After delivery, customers become a part of the Lamborghini family, with access to events like driving programs, track activities, rallies, and more. For many enthusiasts, the dream of owning a Lamborghini has deep emotional roots, and when that dream becomes a reality, Lamborghini takes it’s responsibility of fulfilling a wish seriously.
Image Source: Automobili Lamborghini