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Lamborghini Brings New Limited-Edition Urus SE To Motor Valley Fest

Lamborghini Brings New Limited-Edition Urus SE To Motor Valley Fest

The Urus SE “Tettonero” capsule was the highlight of Automobili Lamborghini’s presence at the Motor Valley Fest this year.

Italy’s “Motor Valley” region is known for an uncanny concentration of automotive heritage and excellence, housing many of the most well-known manufacturers in the Italian automotive industry like Lamborghini, Ferrari, Maserati, and more. To celebrate the heritage of Motor Valley, the annual Motor Valley Fest brings manufacturers and enthusiasts together, and this year marks the eighth edition of the event, taking place in Modena from May 28 to May 31.

Lamborghini is one of the manufacturers that will be present at this year’s Motor Valley Fest, and it is showcasing the new Urus SE “Tettonero” capsule at the event. A new limited-edition variant of the powerful plug-in hybrid super SUV, the new special edition is focused on Ad Personam design touches, and is proudly showcased in the prestigious Modena Military Academy, an iconic venue in the heart of the historic city. One of six striking color combinations available for the vehicle, the Urus SE “Tettonero” capsule is shown in Viola Pasifae.

Adding to the manufacturer’s contribution to Motor Valley Fest this year is Lamborghini’s participation in the thought leadership that is a part of Motor Valley Fest. Giuliano Cassataro, Head of After Sales at Lamborghini, took part in the roundtable discussion “Heritage & Classic Car – The Timeless Value of Excellence,” on May 28, speaking on heritage and preservation.

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Meanwhile, the Chief Manufacturing Officer of Lamborghini, Ranieri Niccoli, took the stage at the May 29 “Smart Factory” fireside chat, discussing innovation and technology that is reshaping the manufacturing process. Also on May 29, Andrea Puggelli, Head of Brand Strategy and Customer Journey for Lamborghini, took part in a panel that discussed how personalization and digitalization is changing the customer experience.

Motor Valley Fest Trident Talks, sessions for students looking to pursue automotive careers that provide insight from industry professionals, saw Lamborghini’s presence as well. Alberto Ferrarotto, Head of People Strategy, Learning and HR Systems, and Elena Del Monte, Head of Body in White, Trims and Composite, both took the stage to share their professional journeys and insight about their work within Lamborhgini. Fostering the continued excellence of the Italian automotive industry, Lamborghini’s participation in the 2026 Motor Valley Fest not only celebrates the heritage of Italian automotive excellence, but shows how it will continue in the future.

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Image Source: Lamborghini

Tyler Rampersaud