Lamborghini just announced a new limited-production variant of the plug-in hybrid Urus SE, the “Tettonero” capsule, which introduced the highest level of customization available for the Lamborghini Urus yet, with Ad Personam details available and over 70 possible design combinations for the exterior. Announced among the design excellence displayed at Milan Design Week 2026, Lamborghini brought an immersive experience to life to showcase its new creation.
With 96 percent of Lamborghini cars currently being configured with at least one Ad Personam detail, design is an important part of Lamborghini’s legacy as a manufacturer. The brand’s presence at Milan Design Week combined a theme of “Be The Project” with an evocative concept: “Dream.”
The experience was hosted at MAGMA, an industrial space, and it guided guests through a multi-sensory journey that cultivated creativity and imagination. While the Urus SE “Tettonero” capsule was at the core of the display, other vehicles were present, like the Revuelto in Blu Eliadi with an Ad Personam livery in red, and the Temerario in Verde Citrea.
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A culinary experience was created by Michelin-starred chef Enrico Croatti, where the colors reflected the palette of the new Urus SE “Tettonero” Capsule, and throughout, light, materials, spatial design, and colors helped tell a story about Lamborghini’s design excellence at Milan Design Week, with a new limited-production, design-focused plug-in hybrid Super SUV at the center.
Image Source: Automobili Lamborghini