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Lamborghini Celebrates Ad Personam Color At Summer Pop-Ups In Europe

Lamborghini Celebrates Ad Personam Color At Summer Pop-Ups In Europe

Arriving at some of Italy, Spain, and Portugal’s premier destinations, Lamborghini’s pop-ups are “Driven by Color.”

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With an overwhelming majority of Lamborghini orders featuring Ad Personam content, color and personalization are integral to the iconic supercar manufacturer. This summer, Automobili Lamborghini took to some of southern Europe’s premier destinations, highlighting and celebrating its broad spectrum of color and Ad Personam personalization in beautifully curated displays. Showcasing its entire hybrid lineup, including the Temerario, the Urus SE, and the Revuelto, the “Driven by Color” series of pop-ups is adding even more excitement to iconic European summer hotspots.

The brand collaborated with its dealer network to transform beach clubs, golf clubs, and resorts into beautiful Lamborghini experiences, and the locations include Lake Garda, Sanremo, Forte dei Marmi, Cortina d’Ampezzo, Porto Cervo, Marbella, Costa Brava, Madrid, and Algarve, in Italy, Spain, and Portugal. Each dealer chose a single Ad Personam color around which to style the pop-up, with not only the car, but also the furniture and decor sporting the same color. The saturation of color celebrates the fact that color isn’t just a choice, but an act of expression and individuality for Lamborghini owners.

Some of the pop-up events also feature another Ad Personam creation: the Ad Personam Temerario that was originally unveiled at this year’s Goodwood Festival of Speed. The special, ultra-exclusive configuration bridges the gap between the automotive and fashion worlds, celebrating Italian sartorialism with sketch-like exterior details and an interior that features tweed fabric inserts.

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Two variants of the Temerario Ad Personam exist, in Celeste Fedra and Grigio Crater, and at Nikki Beach in Marbella, the Celeste Fedra version will be on display, while the Bari pop-up at La Marea a Pettolecchia will display both. Dazzling the Mediterranean with unique supercar displays, “Driven by Color,” is a showcase of personalization and stunning summer shades.

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Image Source: Automobili Lamborghini

Tyler Rampersaud



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