Automobili Lamborghini has brought an unexpected twist to Lucca Comics & Games 2025. The brand unveiled six towering “super robots” built entirely from discarded materials collected at its Sant’Agata Bolognese factory. Each sculpture embodies one of nature’s core elements: air, earth, and water, reimagined through Lamborghini’s bold design philosophy. Created in collaboration with SCART, the artistic division of the Hera Group, the project bridges industrial waste with creative sustainability.
In Piazza San Giusto, you'll find a bright yellow Lamborghini Revuelto V12 HPEV sitting between two towering figures: Jotun Forge and Gea Stone, guardians of the earth. In Piazza San Michele, Skyrenn and Jetron rise against the Romanesque façade, their aerodynamic wings and streamlined torsos symbolizing purity of air. Meanwhile, in the courtyard of Palazzo Guinigi, Marixx and Mega Tide, the amphibious pair, represent water, their reflective surfaces echoing movement and regeneration.
Look closely at any of these sculptures and you’ll see parts that once belonged to Lamborghinis. You’ll find everything from hoods, bumpers, diffusers, exhausts, to speakers, filters, and carbon-fiber panels, all now reborn as larger-than-life guardians of the environment. The angular forms carry the signature Lambo-design DNA, which could have only come from the Italian marque’s in-house design studio Centro Stile.
“This project tangibly expresses our vision of industrial responsibility: giving new life to waste materials means extending the culture of quality beyond the finished product. Every Lamborghini component is created to endure and to convey emotion, and seeing them transformed into works of art demonstrates that design, technology, and creativity can coexist in a virtuous way. The collaboration with SCART and the Hera Group reflects our constant pursuit of innovation — also in our processes — and our desire to generate value starting from what would normally be discarded” - Christian Mastro, Marketing Director of Automobili Lamborghini.
But crucially, the message here is that every robot carries a mission: Gea Stone and Jotun Forge restore balance to the soil, Skyrenn and Jetron purify the air, and Marixx and Mega Tide cleanse the oceans. Their bodies may be made of production waste, but their message is about renewal and responsibility.
All six began as sketches by Marvel artist Giuseppe Camuncoli, but each of the three pairs was developed by a different Italian art academy. Students from the Academy of Fine Arts in Florence designed Marixx and Mega Tide, their counterparts in Ravenna created Skyrenn and Jetron, while Milan’s POLI.design brought Gea Stone and Jotun Forge to life. Following their debut in Lucca, the exhibits will also be shown at Ecomondo 2025 in Rimini (November 4-7) before joining Lamborghini’s own series of events in spring 2026.
Images: Automobili Lamborghini
