At this year’s Monterey Car Week, where Aston Martin revealed its lineup for its 75th anniversary celebration in the Americas, the brand also unveiled something unexpected. Alongside the cars, Aston Martin and Glenfiddich announced an exclusive collaboration. We were also part of an intimate tasting event and got to savor a limited-edition Scotch whisky crafted by Glenfiddich.
Now, just weeks later, Aston Martin is once again doubling down on the lifestyle space with another strategic partnership announcement. The British marque has named Champagne Bollinger as its official champagne partner, bringing together two institutions that thrive on craftsmanship, exclusivity, and tradition.
Bollinger, founded in 1829 in Aÿ, France, remains family-owned to this day and is fiercely protective of its methods. The House maintains more than 4,000 oak barrels using its own cooper, a level of control that ensures consistency. Aston Martin, founded in 1913 by Lionel Martin on Aston Hill, also follows that same playbook over in Gaydon, where key components of its cars are still put together by hand, the old-fashioned way, even as the marque expands into SUVs and hybrids, and hypercars.
Both brands also carry Royal Warrants, and Bollinger has supplied the British Royal Household since 1884, adding credibility to this partnership. Aston Martin, of course, already has a long record of partnering with legacy houses, from luxury fashion to fine art. Now the benefit of such collaborations is a tightly controlled hospitality chain that reflects the same level of refinement as Aston’s high-end cars.
You’ll experience it in the moment, whether at a dinner, a grid-side celebration, or while personalizing your next DBS or Vanquish through Q by Aston Martin. So, as the brand continues to curate an ecosystem that stretches well beyond cars, if you attend a private Aston Martin launch or one of its track experiences in the future, Bollinger will now be the champagne of choice moving forward.
Source: Aston Martin
