There’s something truly special about Miami: the vibe, colors, confidence, and the way creativity spills into everyday life around every corner. It makes sense that melin and its love for adventure, would plant roots right in the middle of it all. The all-new melin Customer Experience Lab at Brickell City Centre marks a milestone as the brand’s first East Coast location and sixth space set up to help customers dial in the perfect fit.
Headwear is often the finishing touch to what we wear every day, and for melin, the goal has always been to elevate that detail into something intentional with luxury materials, thoughtful design, and the right shape made specifically for you. The new space in Miami brings that mission into life with a personal, hands-on experience led by melin Fit Experts. It’s a chance to feel the fabrics, try different crown shapes, and understand what premium headwear looks like when it’s built to hold up against all conditions. But melin also embraced Miami’s own creative pulse with the Boss Cherry mascot tagging the front windows as subtle nods to the street art that defines neighborhoods just minutes away.
The opening on November 1st will feature a welcome party with music, refreshments, and a speech from melin co-founder and President Brian McDonell. Dave “Persue” Ross, a name stamped across decades of street culture, joins melin by bringing his artistic identity to a new collaborative hat inspired by the textures of Wynwood Walls. Seeing Persue paint live inside the Customer Experience Lab turns the store into part of the gallery. Shop all current melin hat styles and collections by clicking the link below.
Source: melin
