Singer Reimagined has always approached watches with a slightly different mindset. The brand didn’t come out of traditional Swiss watchmaking so much as a design-led obsession with rethinking familiar complications. Much like Singer Vehicle Design did with Porsche 911 restomods, the approach here is to strip ideas back to what actually matters, then rebuild them with intent. Singer Reimagined is proud to reveal the new DualTrack as the next generation of its collection, but instead of focusing on lap timing like the Track1, it turns toward something more everyday.
Local time sits at the center. The second time zone lives on a 24-hour track around the edge, always present but never shouting for attention. What stands out most is how easy it is for anyone to use, regardless of their level of watch expertise. Setting the second time zone is handled by a simple case corrector: press, adjust, done. It’s a small detail that follows Singer’s philosophy: the watch should adapt to you, not the other way around. Inside, the movement is built around a six-day power reserve, which, in practical terms, means you can take it off for a long weekend, and it’ll still be running when you pick it back up.
Visually, it still carries that Singer identity with a design that’s clean, technical, and slightly industrial. It doesn’t lean on nostalgia or decoration. Instead, it sits in the same space as their automotive work as a thoughtful reinterpretation of something familiar, made sharper, more usable, and more relevant to how people actually move through the world today.