Lifestyle

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Edward Jones – July 31, 2015

JetSmarter: A Smart Way to Travel in Luxury and Class

If you're looking for a smarter travel option than commercial flights, you should consider private jet services. While pricing is more than a standard commercial flight's, you'll enjoy a blend of luxuries that make the expense worthwhile. You'll worry less about scheduling, get to your destinations faster and, when you work with a service like JetSmarter, you'll enjoy more affordable travel than you might expect.Get Where You Need to FasterPrivate jets offer an excellent way to get where you need to go. Not only do you enjoy upscale private accommodations, but you'll arrive at your destination in less time. Private jets wait for you and leave when you're ready to leave. This means you can schedule your flight around your business schedule, and not the other way around. The level of flexibility offered by private jets, and all of the offerings from JetSmarter in particular, will help you make quick travel decisions and ensure you get the most out of your time - avoid layovers, and stop worrying about bending your schedule around commercially available flights.Enjoy Enhanced ComfortEven first class on a commercial flight tends to be a bit cramped and lacking comfortable amenities. When you take a private jet you get more space, and more comfortable seats to enjoy. There's also generally more space for your cargo and you can travel with business associates if you so choose. Private flights are quite relaxing and much more enjoyable than your average commercial experience.The seats are larger and roomier than a commercial seat. It will also generally allow you to recline back to an almost flat position for comfortable sleeping. Food and beverages are available readily on many flights and in some of the larger planes you might find things like sitting areas, work desks and other lounge amenities that you won't see on many commercial planes.Find Flights EasierWhen you use JetSmarter versus picking out a private flight from a single carrier it's much easier to locate a flight that can get you where you need to go. Simply open up the JetSmarter application and you can pick out a nearby flight option and have a scheduled departure in less than a minute in most cases.You won't spend hours searching for available flights, and you won't need an assistant just to make sure your travel options align with your schedule. Travelling by private jet is all about ease of use, and going with a service like JetSmarter saves you time.Locate More Affordable AlternativesIt always makes sense to save where you can without sacrificing quality, and JetSmarter makes it easier than ever to do that.With access to more than 3,000 private jets around the world, it's simple to pick from a list of options based on pricing and available features, and to start making cost-saving decisions. It's tough to pick out flights at the best rates when you're only working with one or two private jet providers, but when you look across most of the industry it's easy to see where the real value flights are.JetSmarter recently revamped their website to make it more convenient than ever to travel first class. The site now works flawlessly with mobile and full-sized devices. It comes with all the information you need to know about the JetSmarter service and will help explain the sign up process. For those interested in learning about available jobs with the company and private jets around the world, the site now contains an updated list of those careers as well.Travelling in a private jet is one of the most convenient ways to get around, but if you don't book your flights properly, it can still be an inconvenience. With services like JetSmarter you'll save time and money while getting where you need to go each and every time, without the wait.More InfoArticle Sponsored and Provided by:

By Caitlin Duffy – July 31, 2015

Rolls-Royce Phantom Fleet for Burj Al Arab

It has been named the only 7-star luxury hotel in the world, as well as the world's fourth tallest hotel, and now it has its own fleet of Rolls-Royce Phantoms.The Burj Al Arab hotel in Dubai has commissioned a fleet of Phantoms from Rolls-Royce Bespoke, featuring sumptuous, deep Navy Blue leather and generous use of Walnut Burr veneers throughout. A gallery added to the marque's Facebook page July 29 shows us a few images of this new Phantom, detailing how its design reflects the hotel and its signature colors."The hotel's distinctive sail-shaped logo has been meticulously embroidered into the headrest," describes one image's caption. The logo reflects the building's design, which is meant to mimic the appearance of a sailboat's sail when full of wind. Courtesy of Burj Al Arab's Facebook page"Burj Al Arab rises out of its own man-made island, visible from everywhere in the city, it is the icon of Dubai," explains the hotel's Facebook page. And now its design will be seen throughout Dubai on this custom fleet, as each car ensures guests travel in the highest form of luxury available.Check out this custom Phantom design in the gallery below, and find your own Phantom for your fleet from our exclusive listings.Phantoms For Sale Gallery (Source: Facebook) See More Rolls-Royce News

By Caitlin Duffy – July 31, 2015

Rolls-Royce & Fendi Porto Cervo Cocktail Party Honors Ita...

Summer is in full swing as August rapidly approaches, and Rolls-Royce has been fully enjoying every day so far in the sun of Porto Cervo, Italy.The marque opened a pop up studio in the exclusive island town, creating a display of automotive art that guests to the area can enjoy from June to September. The latest Ghost and Phantom models were joined by a creation from Rolls-Royce Bespoke, dubbed the Porto Cervo Wraith, which you can see in our June 25 article.Around the cars, which can be taken for a test drive among the Costa Smeralda's winding roads, is the Fendi Casa, a lounge surrounding the studio space clad in the same leather as the Phantom's interior and decorated by Italian fashion brand Fendi.Pictures shared on Rolls-Royce Motor Cars' Facebook page July 30 shared a look at one of the exclusive cocktail parties hosted by the marque and Fendi Roma, as a celebration of Italian fashion."The evening included an exclusive showcase of Fendi's new beachwear collection alongside our Rolls-Royce Wraith Inspired by Fashion," described the gallery's caption.(See Also: Rolls-Royce Retraces 1907 Scottish Reliability Trials)Take a look through the photos below and begin planning your excursion to Porto Cervo. Or, if scheduling prevents your visiting before the end of September, find your dream Rolls-Royce from our exclusive listings at the button below.Rolls-Royce Listings Gallery (Source: Facebook) See More Rolls-Royce News

By Caitlin Duffy – July 16, 2015

Bentley Teases New Fashion Film

Bentley is known for their ability to extend the experience of driving one of their handcrafted vehicles into every aspect of life.From their men's and women's fashion collections, to their fragrances and home decor, the British coachmaker has left its mark in countless places. As a new album on their Facebook page hints, they are about to extend the experience even further."We have something exciting in store for you," describes the caption of an album added today. "Take a sneak peek behind the scenes of today's filming." The title of the album reads "Behind the Scenes - Bentley Filming" and its location is tagged as "Taken at Mark Anthony Bradley."The album shows a wide variety of images, from a mirror on a floor, to a terrace scene through the strings of a harp, to a clock on the wall, closeups of who we can assume is the leading man, a lovely lady eating cake, a chandelier and a few empty rooms. No cars can be seen in any image, but that's just one reason why we believe this is a new fashion video.One photo shows us a partially complete blazer, while Mark Anthony Bradley's website tells us that he is an internationally acclaimed stylist, with clients including the likes of Pierce Brosnan, Daniel Craig, Justin Timberlake and Lena Headey. Listed among his advertising clients is, of course, Bentley.(See Also: Keith Richards' Bentley "Blue Lena" Set for Auction at Bonhams)Take a moment to browse the behind the scenes images in the gallery below, and when you're finished, complete the Bentley lifestyle experience by finding your own model from our exclusive listings.Bentleys For Sale Gallery (Source: Facebook, MarkAnthonyBradley.com) See More Bentley News

By Caitlin Duffy – July 15, 2015

Hublot Introduces Big Bang Ferrari Titanium Carbon Watch

From the collaboration between Hublot and Ferrari comes another stunning timepiece, one that combines two starkly different but beautifully similar materials into one final product."By combining two components which cannot be mixed - carbon and metal - Hublot is launching an exclusive bezel with a heterogeneous look," describes the caption of both an Instagram post and Facebook post from the watch maker today, sharing a close shot of the Ferrari Titanium Carbon timepiece.https://instagram.com/p/5KGnx0D6xa/The Titanium Carbon joins three other timepieces, the King Gold Carbon, Speciale Ceramic and Speciale Grey Ceramic, as new additions to the Big Bang Ferrari collection, each giving a new look to an already stunning line.Each features Hublot's Unico movement, which, as Hublot's website tells us, took "no less than 4 years to develop." The power reserve lasts for an impressive 72 hours, and options for the strap include black rubber and grey schedoni, leather straps with red stitching or black Alcantara leather.A limited edition of just 1,000 pieces, these are sure to go quickly. Be sure to visit Hublot's website and find a boutique near you, and stay with us for more updates from the world of luxury timepieces. Once you find a Hublot Ferrari Big Bang watch for yourself, find the Ferrari to go with it from our exclusive listings below.Ferraris For Sale(Source: Facebook, Instagram, Hublot) See More Watch News

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By Caitlin Duffy – July 15, 2015

Bowers & Wilkins Releases New Custom Installation Speakers

Your home theater is set for a full sonic upgrade once Bowers & Wilkins' new speakers make their way into your home. The CCM Cinema 7 Speakers from Bowers & WilkinsFrom the United Kingdom's storied creator of impressive speakers comes three new options for visibly discrete but aurally powerful sound. As a July press release from the company tells us, these speakers can easily be installed by the purchaser, or quickly by a professional. The bezel and magnetic metal grilles can be customized to match the decor, while the grilles themselves are available in either a round or square shape.While all three are able to equally deliver a clean, clear and balanced listening experience, they do so in their own ways, each better suited to a specific location in or on the ceilings or walls.Left, center and right speaker positions in the ceiling are best suited to the CCM Cinema 7. Priced at $700 each, they are best suited to conveying clear dialogue and special effects. They're truly ideal for a large home theater system where you're not afraid of a loud volume. The CCM632 Speakers from Bowers & WilkinsThe CCM632 speakers, priced at $250 each, are also mounted in the ceiling, but are designed to fit into a small space at only 6 inches in diameter. But despite their size, they were crafted to convey a well-balanced sound, a difficult feat for such a small system that doesn't require a subwoofer. Both the CCM632 and CCM Cinema 7 speakers will be available for purchase in August of this year.If mounting in the ceiling isn't quite an option, but you're still interested in a full surround sound experience, the CWM Cinema 7 speakers are designed to be wall-mounted near the screen. Whether above, below or to the side, these convey every line of dialogue and each fantastic explosion of whatever movie you're watching that night. Pricing is set at $850 apiece, and they will be available for sale beginning in September.Take a moment to get a closer look at each of these speaker options, and to learn more about adding one of these Bowers & Wilkins masterpieces to your home, be sure to visit www.bowers-wilkins.com.Gallery (Source: Bowers & Wilkins) See More Lifestyle News

By Caitlin Duffy – July 14, 2015

MB&F MusicMachine 3: Inspired by Silver Screen Classics

There are few noises as unmistakable as the sound of a hand-wound music box, and even fewer that can so instantly transport you to childhood memories.Perhaps that's one of the reasons chronographer MB&F is so partial to the music box design.Through a partnership with Reuge, Switzerland's iconic creator of a watch that featured a musical cylinder, MB&F has released the MusicMachine 3, a new performance art piece that embodies the tag line of their 10th anniversary.As MB&F's website describes, "MB&F celebrates its tenth anniversary in 2015 with the tagline 'A creative adult is a child who survived.'” And what better to capture that feeling of childhood amazement than a design and a song from one of the world's most iconic movies? There are two musical cylinders on this box, each playing three songs. The right cylinder plucks out the "Star Wars," "Mission Impossible" and "James Bond" theme songs, while the left plays the themes from "The Godfather," "Merry Christmas Mr. Lawrence" and "The Persuaders.""The TIE fighter-inspired MusicMachine 3 (MM3) is proof positive that both the child and the Force are still going strong within MB&F founder Maximilian Büsser," continues the description of MusicMachine3. As the previous two MusicMachines also featured space-inspired designs and the theme song from the Star Wars series, we can imagine that they heavily influenced Büsser's life.Check out the photos of this music box, available in either black, white or chrome, and listen to its tunes in the video above, added to YouTube July 13.More InfoGallery (Source: MB&F) See More Lifestyle News

By Edward Jones – July 07, 2015

ModernLook.com: Discover Sales on New and Unique Luxury G...

Every aspirational person is always looking for unique luxury goods and services that reflect the latest trends while complementing their lifestyle. Sometimes, this search can be tedious and time-consuming, which is why ModernLook.com is the perfect solution.ModernLook is a platform to discover new luxury goods and services that many people wouldn't otherwise have access to. They have relationships with some of the most talented creators in the market, thanks to established connections and their location in the heart of Miami's Design District.New collections are added to their website on a regular basis, while their semi-permanent shop offers great deals all of the time. They also offer limited-time discounted sales at exclusive members-only pricing that can't be missed.Below is just some of the unique merchandise they're currently offering on ModernLook.com, as well as a sneak peek at upcoming sales.Eone Watches What started off as one of the most successful Kickstarter campaigns has resulted in the Eone Bradley watch. This ingenious and stylish watch utilizes ball bearings and magnets to provide a time-telling experience that can be enjoyed by those with perfect sight and those who cannot see at all. Buy NowUnrivaled Automotive Posters Automotive enthusiasts of all ages are always on the lookout for the next car poster for their wall. To help you in your search, ModernLook is offering these stylish prints by Unrivaled. These minimalistic vector style prints feature some of the most popular Japanese and European automobiles on the road today.Buy NowOrbitkey The saying "less is more" is more important than ever when talking about key rings, and this is the product that proves this point. The Orbitkey was created after a successful Kickstarter project in 2013 and has aimed to change how you interact with your keys. Instead of fumbling around with a plethora of keys, the Orbitkey will put your essentials in the spotlight without the jingle of modern keyrings.Buy NowMiansai Lifestyle Collection Based in the same city as ModernLook, Miansai started off as a small boutique, but has since grown into an ever popular lifestyle brand. Their signature styling comes from nautical icons, such as anchors and hooks. The hand-made products featured in this sale include watches, bracelets, wallets, luggage and much more.Buy NowAether Cone Speakers Aether is a company dedicated to making devices that are both beautiful and technologically advanced. They are comprised of former Nokia, Apple and Google employees who are dedicated to crafting devices that perform requested tasks in an uncomplicated matter. These Aether Cone Speakers, for example, are incredibly easy to use and look stunning at the same time.Buy NowMadWhips Phone Cases and Money Clip MadWhips.com started off in 2007 as a social network for those looking to share and view automotive pictures from around the world. They have since started offering exclusive carbon fiber phone cases and money clips. The phone cases are designed for the iPhone 5/5S, 6 and 6 Plus.Buy Now Sponsored by:

By Caitlin Duffy – June 29, 2015

570S Unveiling Party by Dimmitt Automotive & Isleworth Re...

Though McLaren Automotive has only released prototypes of the 570S to the public so far, it's already drawn quite a lot of attention. From showrooms, to private viewings at Golf and Country Clubs, large crowds have drawn to see the newest McLaren.On June 16, we discovered that a second prototype had made its way to the showroom of Dimmitt Automotive in St. Petersburg, Florida, a Ventura Orange example that was joining the Blade Silver example they've had on display since early April. The waiting list is already quite long for interested parties, and there's little question as to why - Dimmitt Automotive had already sold a few before the prototype even arrived in the showroom.Dimmitt Automotive's McLaren branch, McLaren Tampa Bay, has partnered with Isleworth Realty before to host such events as the March 19 McLaren Ride and Drive. More recently, they hosted a premier within the exclusive Isleworth Golf & Country Club community for the 570S, where 50 guests dropped by to enjoy hors d'oeurves wine and the Blade Silver 570S prototype, as well as a red 650S. As an April 17 press release from Isleworth about the event tells us, Dimmitt pre-sold four examples of the 570S before the event had even ended.The Isleworth Golf & Country Club is a 600-acre luxury community just outside of Orlando. Residents of this exclusive community have access to an 18-hole championship golf course, 24-hour concierge services, tennis and fitness centers and more, all surrounded by world-class security. The Butler Chain of Lakes is also directly accessible, opening water recreation opportunities year round on seven of the 11 lakes in the chain.Introduced March 30 during the New York International Auto Show, the 570S is described as a tuned-down version of the 650S more suitable to daily driving. With prices starting at $184,900, it's McLaren's entry-level model, opening the marque to a new class of competition.Take a moment to enjoy browsing the photos from the event in the gallery below, courtesy of Ian Roth Studios, and find your own McLaren dream from our exclusive listings.Gallery (Photos by Ian Roth Studios) See More Lifestyle News

By Andrew Nabors – June 24, 2015

Lexus Unveils Working Hoverboard

You can stop dreaming of the future now, because Lexus has your working hoverboard.In a video uploaded to their YouTube page June 23, a skateboard can be seen floating in mid-air thanks to a powerful magnetic field. It's possible the white vapor emanating from the center is nitrogen used to cool a pair of superconductors. Magnets of this caliber have the ability to magnetize almost anything, so it might be possible for this board to traverse a variety of terrains before the coolant boils away."The Lexus hoverboard represents true engineering innovation and over the coming weeks, we’ll be bringing you regular updates on the progress of this extraordinary project," describes the video's caption. "Follow the conversation using #LexusHover."This project is known as “SLIDE” and is their fourth in the Amazing in Motion ad campaign. Fans of "Back to the Future" will note that Marty McFly encountered a similar apparatus on his trip to 2015, but his looked more maneuverable, with an indefinite flight time. Why Lexus is experimenting with maglev technologies is beyond us, but a hovering IS 350 C would make for a nice weekend ride.(See Also: Lexus RC F vs BMW M4: Drift & Drag)Stay tuned to Autofluence for their next installment in the series, and an update on this technology as it becomes available.(Source: YouTube, Lexus) See More Lexus News

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