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McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Jordan Aquistapace – December 11, 2023

TAG Heuer Announces An Upcoming Eyewear Collaboration Wit...

TAG Heuer partners with Thélios for an innovative luxury eyewear line, set to redefine the industry standards. Distinguished as a Swiss luxury watchmaker renowned for its exceptional timepieces and precision craftsmanship, TAG Heuer is back on an exciting journey into the world of high-end eyewear in partnership with LVMH’s eyewear expert, Thélios. The collaboration signifies TAG Heuer's commitment to blending performance, style, and innovation in creating eyewear that integrates seamlessly into professional, sporting, and everyday lifestyles. TAG Heuer's CEO, Frédéric Arnault, highlights the brand's ambition to disrupt and set new standards in the eyewear category, aiming to expand its reach to a broader audience. TAG Heuer's initial entrance into eyewear in 2002 was marked by notable models like Reflex and 27°, which gained global recognition. This journey showcased TAG Heuer's dedication to innovation and breaking boundaries in eyewear design. Alessandro Zanardo, CEO of Thélios, acknowledges the excitement surrounding TAG Heuer's return to eyewear. He highlights the brand's alignment with Thélios' values of excellence, high-end design, and precision. The collection, which will redefine functional and elegant eyewear, is set to be unveiled during the LVMH Watch Week on January 29th, 2024, and will have a dedicated launch event in Milan on February 1st, 2024. This partnership marks a significant step in TAG Heuer's journey, continuing to redefine industry standards and leaving a lasting impact on luxury eyewear. Shop all luxury TAG Heuer timepieces and accessories by clicking the link below. Shop All TAG Heuer Timepieces View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: TAG Heuer

By Jordan Aquistapace – November 14, 2023

Amalgam Celebrates Ferrari's 'Big Five' With Its All-New ...

Ferrari's "Big Five" lineup, featuring the 288 GTO, F40, F50, Enzo, and LaFerrari, represents a lineage of groundbreaking supercars that have continuously influenced the Italian marque's approach to automotive excellence. Each model in this illustrious quintet marks a significant leap in technology, performance, and design, serving as milestones in Ferrari's storied history. From the turbocharged expertise of the 288 GTO to the hybrid innovation of LaFerrari, these iconic automobiles have been at the forefront of integrating cutting-edge technology with Ferrari's race-bred DNA. The passionate automotive professionals at Amalgam Collection are proud to forever encapsulate Ferrari's most legendary creations with a series of highly detailed models for any home or office. Amalgam Collection's Ferrari Dream Car Collection embodies the pinnacle of supercar aspiration, featuring limited-edition halo supercars that have captured the imaginations of enthusiasts worldwide. These iconic models represent Ferrari's most groundbreaking creations for the road since the 1980s, embodying the essence of speed, innovation, and Italian craftsmanship. In celebration of this illustrious collection, a special offer is now available for collectors and aficionados alike. Purchase the complete set of five 1:18 scale models from the 'Ferrari Dream Cars Collection' and receive one model at no additional cost. To take advantage of Amalgam's exclusive promotion, simply add all five models to your shopping cart. The discount for one model will be applied automatically, offering a unique opportunity to own a piece of Ferrari's legendary road car legacy at an exceptional value. This is a chance to bring home a tangible piece of Ferrari's celebrated history, perfect for display and admiration by all who appreciate the art of Ferrari. Shop the Ferrari Dream Car Collection, as well as Amalgam Collection's entire model line, by clicking the link below. Shop Amalgam's Ferrari Dream Car Collection Ferrari 288 GTO Shop Now Ferrari F40 Shop Now Ferrari F50 Shop Now Ferrari Enzo Shop Now Ferrari LaFerrari Shop Now Source: Amalgam Collection

By Jordan Aquistapace – November 14, 2023

How To Buy: TaylorMade x Vessel's Exclusive First Edition...

Golf has rapidly transformed into a trendy lifetime sport, attracting a new generation of players who infuse the historic game with a stylish, fashion-forward flair, reshaping its traditional image. The TaylorMade x Vessel First Edition is an embodiment of luxury and exclusivity in the world of golf. Limited to just 50 sets worldwide, each piece is individually numbered and engraved, catering to those who value the finest in golfing equipment. At the heart of this limited series is the VLS Lux Golf Bag, a masterpiece of full-grain embossed leather that balances luxury styling with essential player features. Its sophisticated texture is visually striking and renowned for durability, ensuring it maintains its shape over time. The bag's detailed storage solutions and technology epitomize the fusion of high-end design with practical golfing needs. Complementing the golf bag is the TaylorMade x Vessel First Edition Shoe Bag. Crafted from the same premium leather, it provides a lavish yet practical means of transporting golf shoes. The spacious interior and sturdy construction safeguard the shoes, maintaining their condition, while the bag's design adds a touch of class to a golfer's ensemble. For smaller valuables, the set includes a First Edition Valuables Pouch. Made with the same high-quality embossed leather, it features a soft, velour-lined interior, perfect for protecting jewelry, watches, and wallets in style. Completing the set is a trio of TaylorMade x Vessel First Edition Headcovers for a driver, fairway wood, and hybrid. Each element of the TaylorMade x Vessel First Edition series is crafted for golfers who seek the pinnacle of luxury and performance, ensuring that every round is played in exceptional style. Shop the all-new TaylorMade x Vessel First Edition Leather Golf Set by clicking the link below. Shop The TaylorMade x Vessel Golf Set Source: TaylorMade Golf

By Jordan Aquistapace – November 13, 2023

PUMA Names A$AP Rocky As Creative Director For The New PU...

In a move that's set to turbocharge the world of fashion and motorsports, PUMA has entered into a long-term creative partnership with music artist and fashion mogul A$AP Rocky. Known for his influence in both music and streetwear, Rocky now sets his sights on PUMA's newly formed alliance with Formula 1 racing, serving as the Creative Director. The collaboration aims to fuse streetwear aesthetics with the adrenaline-pumping world of Formula 1, crafting bespoke capsules that'll steer PUMA’s seasonal designs. PUMA, already the exclusive licensee and trackside retailer at all F1 races, is on a mission to explore the synergy between motorsport and fashion. Enter A$AP Rocky, whose fashion-forward approach is expected to resonate with F1's burgeoning audience. Initially, the partnership will kick off "in the lab," an incubator-style approach to experiment with the untapped potential of combining F1 with streetwear. Rocky is also scheduled to drive the brand's visuals and video content, starting with a campaign focused on America's car culture. Later this year, keep your eyes peeled for an ultra-exclusive PUMA x F1 collection designed by A$AP Rocky, a teaser for more expansive capsule collections set to debut in 2024. And by 2025, expect Rocky to dive deep into everything from racewear to fanwear. This trifecta of Rocky, PUMA, and F1 aims to disrupt the traditional boundaries of sport, streetwear, and fashion, paving the way for an audacious blend of style and speed. Shop all the automotive-inspired apparel, footwear, and accessories from PUMA Motorsports by clicking the link below. Shop All PUMA x A$AP Rocky View this post on Instagram A post shared by PUMA Motorsport (@pumamotorsport) Source: PUMA

By Jordan Aquistapace – November 13, 2023

How To Buy: Freddo Toys' New Mercedes-Benz G63 AMG Power ...

Freddo Toys launches a detailed Mercedes-Benz Powered Ride-On, perfect for young car enthusiasts. Freddo Toys invites young car enthusiasts to experience the luxury and performance of the Mercedes-Benz with their new collection of powered ride-ons. These officially licensed starter vehicles bring the high-end allure of Mercedes to your driveway, offering a stylish and thrilling backyard driving adventure for kids. Crafted with precision, the Mercedes-Benz AMG G63 Ride-On Car by Freddo Toys stands out as a fashionable and exciting new model for the car-lovng child in your life. It fetaures a host of realistic characteristics, including EVA tires, a padded leather seat for added comfort, authentic starting sounds, and LED lights to enhance the driving experience. Designed to accommodate a pair of young adventurers with its dual seating, this Mercedes-AMG G63 ride-on car offers the choice of manual control or parent remote control for added safety. Power is at the forefront with this ride-on, showcasing four robust motors and a 24V battery, ensuring a ride that's both exciting and reliable. LED lighting adds an extra touch of visibility and flair to every journey. Safety isn't compromised either, with adjustable seat belts and the option of parental remote control to manage the fun. Ideal for children aged 3 to 8, this 4x4 Mercedes Benz is a toy and a memorable first vehicle that any child will treasure. It comes with an unbeatable guarantee, allowing kids to focus solely on the joy of driving, with parents reassured of their safety. Shop the all-new Freddo Toys' Mercedes-Benz G63 AMG Ride-On and its entire lineup of vehicles by clicking the link below. Shop Freddo Toys' Power Ride-Ons Source: Freddo Toys

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By Jordan Aquistapace – November 06, 2023

How To Buy: PUMA Motorsport x Scuderia Ferrari x Joshua V...

PUMA, Scuderia Ferrari, and artist Joshua Vides release a special collection celebrating F1's Vegas return. PUMA Motorsport, in an electrifying partnership with Scuderia Ferrari and the creative genius of Joshua Vides, has rolled out an exclusive apparel line commemorating Formula 1's much-awaited comeback to the legendary Las Vegas strip. The collection is a vibrant homage to F1's American "golden era," splashed with the classic 1970s Ferrari red and white, reigniting the race-day fervor for the upcoming Las Vegas Grand Prix. The Joshua Vides for Scuderia Ferrari: Back to Las Vegas series is a fusion of racetrack-ready attire and street styles, showcasing an array of apparel, footwear, and accessories. It's a throwback to the days when white accents were as much a part of Ferrari's racing livery as the pulsating Rosso Corsa red that defined it. What sets this collection apart is the artisanal essence Vides infuses into each item. With a hand-drawn, painted look, the range highlights authenticity, especially in pieces like the crew sweater, which displays a hand-brushed roundel, on the race jacket, hoodie, and pants streaked with white that seems dipped in racing history. The lineup includes statement items such as race-inspired jackets and pants, casual hoodies, crew sweaters, and themed tees, alongside PUMA’s iconic footwear styles like the Suede, TUFF, and RS-X, all revved up with Ferrari's exhilarating spirit. With this collection, PUMA, Scuderia Ferrari, and Joshua Vides invite fans and style connoisseurs to not only gear up for the race day in Las Vegas but to wear a piece of art that reflects the heart-pounding thrill of Formula 1. Shop all of the current collections from PUMA Motorsport x Scuderia Ferrari F1 by clicking the link below. Shop PUMA Motorsport x Scuderia Ferrari Source: PUMA

By Jordan Aquistapace – November 01, 2023

How To Buy: RIMOWA's All-New Leather 'Distinct' Luxury Lu...

RIMOWA unveils its all-new Distinct leather luggage collection with a high-profile shoot at France's Musée Soulages, becoming the first brand to do so. As the epitome of craftsmanship and innovation in the world of luxury luggage, German powerhouse RIMOWA has rolled out its new leather luggage collection, RIMOWA Distinct. Incorporating the exceptional artwork of Pierre Soulages at Musée Soulages in Rodez, France, this collection marks a historic moment for the brand. RIMOWA became the first to shoot a campaign at this iconic museum, a setting that brilliantly contrasts with Soulages’s evocative, black-shaded art. The Distinct collection is both steeped in tradition yet progressive in design. Crafted through an innovative leather wrapping technique, the luggage not only maintains its form but also carries the brand's signature grooves. Paying homage to Soulages's profound understanding of light and darkness, the collection beautifully reflects the textured, iconic grooves of RIMOWA’s new line. The abstract art, celebrated for its monochromatic complexity, blends perfectly with the meticulous craftsmanship that RIMOWA brings to its product lines. Available starting November 2nd, the Distinct Cabin suitcases will be offered in two elegant colors, Black and Navy. This launch invites modern travelers to experience the marriage of tradition and innovation, setting a new bar for what luxury luggage can offer. Shop the all-new RIMOWA Distinct Collection by clicking the link below. Shop The RIMOWA Distinct Collection Source: RIMOWA

By Jordan Aquistapace – October 30, 2023

Sir Elton John Lists His Luxurious 13,300sqft Two-Story A...

Own a slice of history with Sir Elton John's opulent two-story Atlanta condo, a lavish sky residence featuring unmatched views and a stunning interior styling. Celebrity property listings frequently capture media attention, offering a fascinating glimpse into the lifestyles of the rich and famous while elevating the allure of high-end real estate markets. Formerly owned by Sir Elton John, the most successful solo artist in US Billboard history, this luxurious two-story sky residence in the heart of Atlanta, Georgia, just hit the realestate maket for the first time. The one-of-a-kind celebrity condo is an assemblage of six separate units, meticulously transformed into a larger living scale of extravagance and elegance. With breathtaking skyline vistas of Midtown, Downtown, and Buckhead, guests find themselves surrounded by awe-inspiring natural beauty. Designed as a home-style gallery for one of the world's most esteemed photography collections, each room tells a story that also offer a visual feast for art connoisseurs. From the two-story dining room to the luxurious living area that can house a grand piano, this residence boasts architectural grandiosity. And if that's not enough, the primary suite is a haven of lavishness, complete with a spa-like bathroom outfitted in radiant onyx. But the crowning jewel is the two-story grand salon, decorated with floor-to-ceiling windows that capture the Atlanta skyline. This versatile space can be a private social hall, a grand office, or an art gallery, showcasing the most precious collections. The residence also incorporates an in-home gym, a spa room, three expansive guest suites, and a wealth of storage options, from nine reserved parking spaces to six private storage units and five wine storage areas. Sir Elton John's Atlanta property is best described as an experience and statement of a lifestyle where art and architecture connect. Source: TopTenRealEstateDeals/Sotheby's Realty

20211 Leica M11 P black hero strap 11618 Summicron M 28 f1 2 black HiRes RGB

By Jordan Aquistapace – October 27, 2023

Leica's All-New M11-P Is The World’s First Camera With Co...

Leica unveils the M11-P, a groundbreaking camera that incorporates Content Credentials to ensure digital image authenticity, setting new standards in photojournalism. The Leica M11-P has arrived, and it's breaking new ground as the world’s first commercial camera to embed Content Credentials directly into digital images. A game-changer in photography, this innovative feature guarantees the authenticity of captured moments, making the M11-P a powerful tool against digital misinformation. Developed in compliance with the Content Authenticity Initiative (CAI) open-source standard, this new release from Leica adds another layer of verifiability, allowing anyone to confirm the image's origin and any following modifications. Not only does this technology add to a more transparent digital landscape, but it also re-affirms Leica's longstanding commitment to producing cameras that capture the essence of life as genuinely as possible. The camera includes specialized hardware and a chipset that stores digital certificates, ensuring each image captured is signed and verifiable. This remarkable milestone has been welcomed by industry giants like Adobe, who see the M11-P as a significant milestone in promoting digital rights and combating digital content fraud. The Leica M11-P is a masterclass in camera technology. Featuring a 60 MP BSI CMOS sensor, Triple Resolution Technology, and a high-performance Maestro-III processor, this camera offers top-of-the-line specifications. An expansive 256 GB internal memory ensures you never miss a shot. The Leica M11-P is now available globally, and if its $9,195 price tag is within your budget, you're in for a photography experience like no other. With its advanced features and commitment to content integrity, the Leica M11-P is a revolutionary addition to the world of digital photography. Shop the all-new Leica M11-P camera by clicking the link below. Shop The New Leica M11-P Camera Source: Leica

By Jordan Aquistapace – October 25, 2023

Lewis Hamilton Unveils Almave: World's First Distilled No...

F1 champion Lewis Hamilton and Casa Lumbre's Iván Saldaña introduce Almave, the inaugural distilled non-alcoholic blue agave spirit. As part of a new groundbreaking partnership, seven-time Formula One champion Lewis Hamilton and agave aficionado Iván Saldaña, co-founder of Casa Lumbre, have unveiled Almave as the world's first distilled non-alcoholic blue agave spirit. Hitting the market on October 26, 2023, Almave offers two expressions tailored for different drinking experiences: Almave Ámbar for sipping and Almave Blanco for mixing. Aiming to bridge a noticeable market gap for authentic, non-alcoholic tequila alternatives, the duo used their expertise and passion for quality and authenticity to develop a game-changing new spirit. Unlike other non-alcoholic spirits, Almave is made from blue agave, the key ingredient in most traditional tequila. The spirit mirrors the production processes native to tequila-making, skipping only the fermentation stage where alcohol is generated. This meticulous crafting gives consumers the unique opportunity to enjoy the signature agave flavor without the alcohol content. With Almave Ámbar retailing at $39.99 and Almave Blanco at $35.99 per 700ml bottle, and containing only 20 calories per 2oz serving, it’s an exciting option for those seeking quality without lacking on flavor. The spirits will initially be available online, followed by a retail and bar rollout in 2024. In the words of Lewis Hamilton, "There's a huge appetite for quality alternatives for times when people don't want to drink alcohol but also don't want to compromise on flavor." This collaboration between Lewis Hamilton and Casa Lumbre marks a moment in the spirits industry, pushing the boundaries of what non-alcoholic beverages can offer. Source: prnewswire

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