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PUMA Celebrates 40 Years of the BMW M3 in Style

By Jordan Aquistapace –  May 28, 2026

PUMA Celebrates 40 Years of the BMW M3 in Style

It's a pretty bold statement to center your brand around the motto “The Ultimate Driving Machine”, but BMW has and continues to add traction to that idea with a long lineage of M cars, most of which are still considered to be some of the best driver’s cars ever created. Among them all, the BMW M3 shines as the true star child, with six generations that not only showcase its performance evolution but also a handful of powerplants that cater to all driving styles. From the very first E30 and onto the V8-powered E90/91/92, the BMW M3 has created a cult following of owners, collectors, and enthusiasts, which is exactly why PUMA is celebrating 40 years of the legendary BMW M3 with a commemorative collection. The capsule collection leans heavily into that legacy, styling motorsport heritage with a clean, modern streetwear. PUMA features a few core pieces, including a special-edition T7 tracksuit and a reworked Speedcat sneaker, both longtime staples that are right at home alongside the BMW M3’s story. The color palette pulls from some of the M3’s most recognizable eras, while subtle anniversary touches tie everything back to the 40-year milestone.Over the years, the M3 has grown into something bigger than just a car. It’s become a cultural marker, tied to a certain mindset around driving and design. PUMA’s new collection taps into that, reimagining decades of automotive excellence and culture into something wearable. Shop PUMA x BMW GALLERY-EMBED

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By Jordan Aquistapace –  January 18, 2024

Shop The PUMA x BMW M Motorsport 2024 Collection, Inspire...

If you're a BMW owner or fan, you don't want to miss out on PUMA's latest drop! When it comes to the BMW brand and its performance-focused M Motorsport division, all that matters is what lies under the hood. Always pushing the boundaries of power and speed, the German powerhouse continues to evolve its high-performance engines. PUMA and BMW M Motorsport have teamed up to launch their Spring/Summer 2024 Collection, aptly named "Reinvented." The newest apparel line draws its inspiration from the groundbreaking BMW M Hybrid V8, symbolizing a leap into an electrifying future of racing. The collection, deeply rooted in the legacy of the V12 LMR, outperforms traditional racing boundaries with an aesthetic that speaks volumes about the dawn of an electric era. BMW's dedication to exceeding the norms of automotive creativity shines through the BMW M Hybrid V8. The "Reinvented" collection mirrors the sleek, future-forward design of the BMW M Hybrid V8. It embodies the essence of speed and power, a visual ode to the perfect blend of tradition and innovation. This vibrant collection introduces an array of blues, reflecting the velocity and precision of racing. The reds symbolize the intensity inherent in motorsport, while the fiery oranges inject an element of energy. The color palette expands across a head-to-toe collection, including jackets, crewnecks, polos, and tees. For women, the collection boldly steps forward with a cropped jacket. Style up your race-inspired wardrobe and shop the all-new PUMA and BMW M Motorsport 2024 Reinvented Collection by clicking the link below. Shop All PUMA x BMW M Motorsport Source: PUMA

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By Jordan Aquistapace –  December 14, 2023

PUMA x BMW M Motorsport Unveil The Art Car Capsule Collec...

PUMA's new motorsport collection honors an iconic BMW Art Car. Since the mid-70s, the BMW brand has always been a supporter of art through creative collaborations that allow artists to completely redesign the look of iconic models using their own vision and style. Along with memorable examples like the 1975 Calder's BMW Art Car and Andy Warhol's BMW M1 Art Car, passion projects such as Roy Lichtenstein's BMW racecar design are continuing to be celebrated by the motorsports world and its fans. In honor of the 100th anniversary of the legendary American Pop artist, PUMA and BMW M Motorsport are joining forces to pay homage to Roy Lichtenstein's "Ben-Day dots" artwork. The collection consists of head-to-toe styles, featuring a jacket, pants, tee, cap, and PUMA suede motorsport sneakers, each designed to showcase the vibrant design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. The visual language of "Ben Day dots" and its vivid color palette come together to create the same striking and memorable ensemble as the racecar itself. The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is set to be a collector's dream, now available in selected PUMA stores and online. Shop PUMA's all-new Art Car Capsule Collection, inspired by Roy Lichtenstein, by clicking the link below. Shop PUMA Motorsports x BMW Source: PUMA Motorsport

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By Jordan Aquistapace –  April 25, 2022

PUMA Releases The New BMW M Motorsport Collection

The perfect apparel, footwear, and accessories to compliment the BMW 3.0 CSL. With growth and success comes an appreciation for those who help shape a brand. For the professionals at BMW, its historic motorsport division drives inspiration for its present and future creative collaborations. Puma Motorsport is proud to celebrate the early days of automotive racing with the all-new BMW M Motorsport Collection, featuring styles and designs that incorporate inspiration from the iconic 'Shark Nose' 3.0 CSL race car. Since the birth of its racing sector in 1972, the BMW 3.0 CSL is recognized as an icon that dominated the European motorsport circuit. Proudly showcasing BMW's famous red, blue, and black livery, the Shark Nose 3.0 CSL went on to win prestigious endurance races like the 24 Hours of Le Mans. MUST-READ: The BMW Open by American Express Tennis Champion Will Receive The All-New BMW i4 M50 The all new Puma x BMW streetwear collection highlights the classic colors onto jackets, hoodies, t-shirts, footwear, pants, and accessories. The styles include period correct graphics and designs that offer the perfect addition to any enthusiasts' wardrobe. One of the products that stands out within the premium apparel/footwear lineup is the new Puma BMW MMS RS-Z sneaker, which provides comfort support for on or off-track activities. The new release from Puma x BMW M celebrates the past, present, and future of the German automotive manufacturer's involvement in motorsport. Shop the new Puma BMW M Motorsport Collection as part of the Spring/Summer 2022 drop, by clicking the link below. Check back into duPont REGISTRY Daily for more upcoming luxury lifestyle releases and supercar news. Shop Now Source: PUMA

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By Jordan Aquistapace –  September 17, 2021

BMW Teases A New Upcoming Collaboration With Artist Joshu...

The similarities between the automotive industry and the world of art continue to allow artists the ability to incorporate some of the most desirable vehicles in their work. It’s a vision that the BMW M-Division is proud to announce with artist Joshua Vides. Joshua Vides is best known for his unique take on non-traditional black and white paint schemes. Teased in a new Instagram post by Joshua Vides is a white BMW X4M looking to be redesigned as a one-of-a-kind work of art. Although details on the collaboration between BMW x Joshua Vides have yet to be released, we can promise that it will be a highly-anticipated release for all auto and art enthusiasts. Check back into duPont REGISTRY Daily for more information on the upcoming BMW collaboration with Joshua Vides. https://www.instagram.com/p/CT6ARU4Fk6Z/

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By Jordan Aquistapace –  September 15, 2021

The GearBox: M-Sport Lifestyle

The BMW M3 continues to lead the way as one of the most iconic performance vehicles in motorsports, since its original debut in 1986 as the E30 chassis. After all these years, BMW still incorporates its rich heritage into modern design, especially with the all-new 2022 BMW M3. The move from two doors to four also allows the BMW M3 to become more versatile, making it the perfect daily driver that can fit a set of golf clubs in the trunk. This week’s GearBox focuses on creating a new style while incorporating the past to highlight the milestones in-between. Shop all of the products featured in this GearBox special by clicking the links below. 2022 BMW M3 BMW Thirty-five years after the launch of the very first M -- the legendary E30 M3 -- and 33 years after its arrival on U.S. shores, the 6th generation of M3 and 2nd generation M4 deliver uncompromised street and track capabilities for which the model line has become well-known Price: MSRP $76,900 View All BMW M3 For Sale Bell & Ross BR 05 GMT Bell & Ross For its first dual time zone model in its 05 range, Bell & Ross offers a more urban interpretation of travel and time. Non-mobility has made the travel experience highly desirable, as has the environment of airports, and aircrafts. The dynamism of lounges and the joyful noise of the schedule board are the background of globe-trotters on the move. Price: $5,400 Buy From Bell & Ross BMW M Motorsport Car Graphic Tee PUMA The BMW M Motorsport Car Graphic Men's Tee takes a bold spin on the classic black tee. Transport yourself from the racing track to the streets with this soft tee's unique graphic with a PUMA touch. Show off your love for revolutionary performance thanks to a stylish graphic and BMW M Motorsport branding. Price: $50 Buy From PUMA Hudson Revised Hunter Cargo Pants Nordstrom A relaxed-fit cut and smart cotton twill define classic Hudson cargo pants with utilitarian appeal. Price: $245 Buy From Nordstrom Nike NRG ACG Smith SMT Cargo Pants PUMA Taking you back to the PUMA archives of 1968, the sport-turned-streetstyle Roma combines clean-lined simplicity with comfort-enhancing features like a thick padded tongue and orthopaedic arch supports. For the motorsport interpretation of this iconic shoe, we've added the colours and branding of BMW M Motorsport for a look that is classy street style at its best. Price: $75 Buy From PUMA Melin Odyssey Hydro Stacked Hat Revolve A smart moisture-wicking lining ensures superior comfort in a breathable perforated hat with a glare-reducing visor lining for superior clarity. Price: $59 Buy From Revolve Persol PO3235S - El Profesor Sergio Persol Precious, durable and with enhanced visual clarity, choose to seek the sun with Barberini® and premium glass sun lenses, including 100% UV protection. Price: $367 Buy From Persol Medford Knife and Tool - Praetorian Ti The Medford Guy Praetorian Guards were elite men chosen from the Legions of Rome to serve as personal protectors of the Emperor. The MKT Praetorian Ti is just such a knife. This awesome design is topped only by the strength of the materials from which it’s made. .260″ blade thickness, .187″ thick solid Titanium frames and .250″ pivots and hardware make this a knife like no other. Beautiful form and function, unsurpassed reliability and 2000 years from now archeologists will be amazed by the hand tools we once crafted. Price: $1,800 Buy From The Medford Guy BMW M Motorsport Street Backpack YETI This BMW M Motorsport Street Backpack will have you sporting bold PUMA style wherever you go. Price: $165 Buy From PUMA PXG Gen 4 Irons PXG PXG 0311 XP GEN4 Irons will blow your mind with just one swing. Designed to deliver Xtreme Performance by every measure, these incredible irons are made for golfers seeking exceptional forgiveness and maximum distance to help lower their scores. Price: Starting at $229 Buy From PXG For more GearBox specials, Check out The GearBox: Off The Grid LOKI

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By Jordan Aquistapace –  June 16, 2021

The GearBox: Gear For The M8 Competition Gran Coupe

The Gran Coupe line-up from BMW allows for a luxury driving experience for all to enjoy with the added seating room. The German automotive manufacturer has added performance into the mix with the BMW M8 Competition Gran Coupe. The four-door performance monster packs a twin-turbo 8-cylinder, while still functioning as a daily driver. It’s the same way of thinking that goes into fashion, meaning a well-rounded wardrobe preps anyone for any occasion. This week’s GearBox focuses on the top luxury apparel and accessories to pair with the new 2021 BMW M8 Competition Gran Coupe. Shop all of the products featured in this special by clicking the links below. 2021 BMW M8 Competition Gran Coupe BMW Group The 2022 BMW M8 Competition Gran Coupe features a breathtaking 617 horsepower M TwinPower Turbo engine and the highly emotive M Sport Exhaust System. Price: MSRP $130,000 View All BMW M8 For Sale Ulysse Nardin Executive Skeleton X Watches of Switzerland Instantly recognizable, the Executive collection from Ulysse Nardin showcases bold designs with contemporary charm and easy-to-use functionality. The daring silhouette of this watch puts the intricate and delicate mechanism of the Executive collection on display. Tradition and modern simplicity become one with the combination of roman numeral and baton watch markers. Price: $19,500 Buy From Watches of Switzerland BMW M Motorsport Street Woven Jacket PUMA The tradition of speed continues with the next chapter of BMW M Motorsport and PUMA. The BMW M Motorsport Street collection is rooted in racing heritage, with design elements and graphics that pay tribute to classic BMW racecars. This jacket combines high-octane performance with street-ready style. Equipped with PUMA tech for protection against the elements and heritage graphics throughout, this jacket is for the true racing fan. Price: $140 Buy From PUMA Kith x BMW Side Dimensions Tee Black StockX The product of a cool collaboration, this graphic tee celebrates J Balvin's 'Colores' album with an updated version of Takashi Murakami's iconic smiling flower. Price: Inquire for Price Buy From StockX Naked & Famous Super Guy Whisper Stretch Jeans Nordstrom Naked & Famous Denim is devoted to making awesome jeans, shirts, jackets and more, all proudly cut and sewn in Canada. The brand's designers travel to Japan multiple times a year to find new fabrics, working exclusively with Japanese mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim, rainbow-fade denim and other rare, unique textiles. Price: $142 Buy From Nordstrom BMW M Motorsport Future Rider Sneakers PUMA Get ready to ride into the future of F1 streetstyle. The iconic PUMA Rider from the '80s is revamped with fresh materials and sleek branding additions courtesy of racing legends BMW M Motorsport. Price: $90 Buy From PUMA Persol 649-Original Persol Originally designed in 1957 for Turin tram-drivers, 649 soon rose from its functional beginnings. Then became a legend when Marcello Mastroianni wore it in the classic Divorce, Italian Style. Price: $261 Buy From Persol BMW M Motorsport Baseball Cap PUMA Sport a style that's as classic as your favorite team in the sleek, racing-ready style of our BMW M Motorsport Baseball Cap. Price: $30 Buy From PUMA TUMI Alpha Bravo Nathan Black Expandable Backpack TUMI Sturdy ballistic nylon and an expandable design make this TUMI Alpha Bravo Nathan Black Expandable backpack a rugged yet refined essential for any occasion. Price: $425 Buy From Nordstrom Montblanc M_Gram 4810 Pocket Holder 6cc Montblanc Montblanc introduces a new M pattern inspired by the Maison's heritage, taken from its archive. This pocket accessory is a compact and contemporary functional alternative to wallets. Price: $160 Buy From Montblanc Beats by Dr. Dre - Beats Studio Buds Best Buy True wireless noise cancelling Beats Studio Bud are made for music. Designed with a custom acoustic platform, Beats Studio Bud are engineered to deliver powerful, balanced sound in a compact, in-ear form factor. The result — immersive sound that pulls the emotion of music from the studio to your ears to keep you inspired. These earphones feature two listening modes, Active Noise Cancelling (ANC) and Transparency mode, to give you total control of your sound. Each earbud has up to 8 hours of listening time⁴ with two additional charges provided by its pocket-sized charging case to give you up to 24 hours of combined playback.⁵ Beats Studio Bud also offer simple one-touch pairing for Apple¹ and Android² devices. Price: $150 Buy From Best Buy For more GearBox specials, Check out The GearBox: The Electrified Taycan Turbo S Ensemble

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By Andrew Nabors –  February 18, 2021

Sea Ray & BMW Unveil The Sundancer 370 Outboard

Nautical design and automotive styling often intersect, and that's why Sea Ray & BMW have unveiled the Sundancer 370 Outboard. Designworks is a BMW styling group responsible for concept cars, motorcycles and even a few Minis. Needing something special for the Sundancer's 45th anniversary, this collaboration has yielded inspiration for both brands. One of Sea Ray's first designers was none other than Harley Earl, the father of the Corvette. After several design studies addressing the needs and wants of modern boaters, four words emerged: sleek, confident, athletic, and distinctive. Inside, we can see the cabin is just as inviting and practical as a new BMW M4 Competition for sale. This new boat will influence Sea Ray’s future lineup and is for sure not the last collaboration between Designworks and Sea Ray. BMW For Sale Images (C) BMW

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By Jordan Aquistapace –  January 28, 2021

New BMW Lifestyle & Fashion Collections Now Available

The best way to start the new year and match your BMW is with the new releases from the Lifestyle/Fashion Collection. The clothing and accessory line features minimalistic designs using the iconic BMW logo. The German automotive company focuses on the quality and performance behind the materials, just as they do with each vehicle that rolls off the production line. The idea behind the collection is to help incorporate the quality that BMW has to offer everywhere outside of your vehicle. The lifestyle/fashion collection includes polos, t-shirts, backpacks, small leather goods, iPhone cases, and key chains. Along with the vast product options, each includes different color and material options, ensuring a fit for any BMW owner or enthusiast. Shop the newest releases from the BMW Lifestyle/Fashion Collection by clicking the link below. Shop BMW Lifestyle/Fashion For more Gear news, Check out Shop The New Puma Motorsport x Porsche Legacy Spring/Summer 2021 Collection Image Source: BMW Lifestyle

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By Edward Jones –  June 29, 2016

BMW Reveals New Shoes Based On Concept Car

First off, yes, you'll be able to buy BMW's new X-CAT DISC shoes.Back in 2008, BMW Design Group debuted the GINA Light Visionary Model. What made this concept stand out was the exterior, which was covered in fabric-- it was like the car was wearing a shirt. Now, in 2016, BMW has unveiled a new set of shoes that were designed after this 8-year old concept.(Also Read This - This Pagani Huayra Delivers Shoes to Christiano Ronaldo) Why? Because they can and every sneakerhead loves crazy new shoes.These new shoes, called the X-CAT DISC, designed by Designworks, a BMW Group subsidiary, for Puma's DISC range. The "DISC" range is named after the new lace system. Instead of painstakingly tying your shoes every morning, you can rotate the disc that rests on the shoe's tongue to tighten the laces. “With the X-CAT project, we wanted to unleash the innovative power of BMW and PUMA. We have transformed the essence of the shape-shifting GINA car into a streamlined and elegant shoe,” says Torsten Hochstetter, Global Creative Director at Puma.If you're interested in getting yourself a pair of these shoes, they'll be available at Puma stores worldwide come July 1.View All BMWs For Sale

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