Lifestyle

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By duPont REGISTRY – April 28, 2024

The Top 10 Best Luxury Headphones For Premium Sound Quality

Whether you are at the track listening to a pump-up song before the flag drops or just at home enjoying some relaxing tunes, a premium listening experience is a must. Focusing efforts on bringing the live concert straight to your headphones, leading brands continue to develop technology in order to keep you listening on the go for a longer period of time. This week, we have compiled a list of the Best Luxury Headphones to help you to continue listening to your favorite hits with the best sound quality. From automotive-inspired designs to hi-tech wireless options, this list is sure to have a pair of premium headphones for everyone in the family. Click the links below to shop any of the styles featured in this week’s special. Apple AirPods Max Shop Now Bang & Olufsen BEOPLAY H95 Shop Now Beyerdynamic Amiron Wireless Copper Shop Now Bose QuietComfort Headphones Shop Now Bowers & Wilkins Px8 McLaren Edition Shop Now Marshall Monitor II A.N.C Diamond Jubilee Edition Shop Now Master Dynamic MW65 Mercedes-Benz Shop Now Meze 190 Pro Shop Now Sennheiser MOMENTUM 4 Denim Shop Now

By Jordan Aquistapace – March 18, 2024

How To Buy: PUMA's First Full Collection With Formula 1

PUMA debuts its first fuel-driven collection with Formula 1! The surging popularity of Formula 1 racing has shifted gears, welcoming a whole new community of passionate race fans. Doing their homework and meticulously analyzing on-track performances to pick their favorite teams and drivers, it's a fresh wave of enthusiasm that brings vibrant energy to the grandstands of this high-speed world. PUMA and Formula 1 are setting the pace for spring and summer with their first-ever full collaborative collection, making waves in both the fashion and motorsport worlds. The partnership marks a milestone, combining PUMA's athletic expertise with F1's high-speed innovation for a groundbreaking collection all about speed, style, and design. The collection draws its inspiration from the action-packed world of Formula 1 racing, incorporating elements from race suit patches and the sport's iconic logo-driven designs. It also pays tribute to the rugged look of garage workwear, providing an elevated take on motorsport fashion. The lineup features jackets, sweatshirts, t-shirts, footwear, and accessories ready to upgrade your style for a day at the track. For fans of Formula 1 and followers of fashion alike, shop the all-new PUMA x Formula 1 Collection by clicking the link below. Shop The PUMA x Formula 1 Collection Source: PUMA

By Jordan Aquistapace – March 01, 2024

EA Sports Teases The New F1 24 Video Game With Its Offici...

Make sure to pre-order your copy to take advantage of all the free extras! As fuel-driven fans who share the same passion for Formula 1 racing, the ultimate dream is to one day experience the twists and turns of iconic tracks like Monaco behind the wheel of an F1 race car. And while that dream only becomes reality for a select few, E-sports and gaming have quickly evolved into immersive adventures that teleport drivers into a vast competitive world of virtual racing. The team at EA Sports is proud to announce the upcoming release of its all-new F1 24 video game with a sneak peek at the Official Trailer. With graphics and sounds that make it hard to decipher real life from the virtual world, EA Sports' F1 24 promises to deliver the most accurate Formula 1 racing experience to date. Officially launching on May 31st, racers who pre-order the Champions Edition before April 24th will receive 2024 F1 liveries from McLaren F1, Williams Racing, BWT Apline F1, and MoneyGram Haas F1. Additionally, (2) custom E-Sports liveries, 3 days early access (play from May 28th), 18,000 pitcoins, and other prizes will be included as part of the pre-order pack. Welcoming racers from all around the globe to compete head-to-head, F1 24 will be available on Xbox, PlayStation, EA App, STEAM, and Epic Games. Whether you're a diehard Scuderia Ferrari F1 fan who bleeds Rosso Corsa or a Mercedes-AMG Petronas F1 supporter with skills like Lewis Hamilton, you better pre-order and suit up to participate in the most visceral F1 gaming experience yet. Pre-order your copy of EA Sports' F1 24 by clicking the link below. Pre-Order EA Sports' F1 24 Source: EA Sports F1 YouTube

By Jordan Aquistapace – January 24, 2024

How To Buy: PUMA x Mercedes-AMG's Collection Inspired By ...

Explore PUMA's latest collaboration with Mercedes-AMG, reflecting the GT2's style in the new Spring/Summer 2024 collection. The latest PUMA x Mercedes-AMG Motorsport Spring/Summer 2024 Collection is here, and it's nothing short of spectacular. The race-ready collaboration is a thrilling union of PUMA's fashion-forward design and the high-performance spirit of Mercedes-AMG Motorsport, inspired by the legendary Mercedes-AMG GT2, a beacon of power and innovation in the Customer Racing program. The collection is a tribute to the Mercedes-AMG GT2, a track-only supercar that embodies exceptional performance and groundbreaking technology. Every piece in the collection reflects the AMG GT2's lightweight design and standout features, making it a wardrobe must-have for those who want to channel the dynamic vibe of this automotive beast. What sets this collection apart from the others inspired by motorsport? The color palette. Think tan and light blue, the perfect canvas for this cutting-edge collaboration. Add to that electric lime and active red accents, and you've got a wardrobe that's as fast and precise as the Mercedes-AMG GT2 itself. The woven pieces are a highlight of the head-to-toe collection, offering sophistication and style that mirror the meticulous craftsmanship of the GT2. For those seeking comfort without compromising on style, the hoodies and sweatpants are a perfect blend of casual and high-performance fashion. The newest PUMA x Mercedes-AMG Motorsport collection gives fans the opportunity to embody the spirit of motorsport in their everyday life. Available now at select PUMA stores and online at puma.com, it's time to gear up and make a statement. Shop the all-new PUMA x Mercedes-AMG Motorsport AMG GT2 Collection by clicking the link below. Shop The PUMA x Mercedes-AMG GT2 Collection Source: PUMA

By Jordan Aquistapace – January 21, 2024

The 10 Best Digital Cameras For Automotive Photography

With so many options to choose from, these are our picks to get your photography career started! Car spotting has quickly transformed from a hobby into a full-time career for most passionate car enthusiasts, making dreams become a reality for those fueled by anything automotive. Listening to the success stories of influencers like Doug Demuro, Shmee150, and The Stradman, it all began with a camera and the drive to capture some of the world's most exclusive supercars and hypercars out in the wild. With plenty of opportunities for aspiring car photographers to create a lifelong career, we’ve dedicated this list to compiling the 10 best digital cameras that help to capture that perfect car shot. From digital still cameras to pocket-sized cameras for on-the-go scenarios, this list offers a setup for everyone, no matter your experience level behind the lens. Pick up one of these high-quality cameras and book your next car event to kick off your start to the life of an automotive photographer. Shop all of the digital cameras featured in this week’s gear special by clicking on the links below for more information. Sony a7 II Mirrorless Camera B&H Photography Comprising the essentials needed to begin shooting, the Sony a7 II Mirrorless Camera with 28-70mm Lens and Accessories Kit from B&H bundles the full-frame mirrorless body and standard zoom lens with a memory card, spare battery, UV filter, and a protective camera bag. Price: $998 Shop Now Leica SOFORT 2 Instant Camera B&H Photo Bringing modernity and style to instant photography, the SOFORT 2 Instant Camera from Leica offers a fun and creative way to capture memories. This hybrid camera features a 2.4mm f/2 lens and a 1/5" CMOS sensor that can capture 4.9MP photos which you can store on a microSD card. Price: $389 Shop Now Nikon D5600 DSLR Camera B&H Photography Compact, capable, and connected, the Nikon D5600 is a sleek DSLR that blends multimedia imaging capabilities with versatile wireless technology. Price: $639.95 Shop Now Canon EOS Rebel T7 EF-S Canon Up your photography game with the EOS Rebel T7. Perfect for beginners, this camera bundle offers the essential tools you need to take your SLR skills to new heights — all in one convenient package. Price: $429.99 Shop Now Olympus OM-D E-M10 Mark IV Olympus This compact mirrorless camera is light, easy to carry, and frees you to do your best shooting all while capturing bright, sharp stills and video. Capture fast moving action and split-second scenes with sequential shooting that reels off an incredible 15 frames per second. Price: $699.99 Shop Now GoPro HERO11 Black GoPro Get incredible highlight videos sent to your phone automatically with the HERO11 Black. Its new, larger image sensor captures more of the scene with higher image quality, letting you instantly share vertical shots to social media. Price: $349.98 Shop Now DJI Pocket 2 DJI Pocket-sized and extremely portable, DJI Pocket 2 is a tiny camera that lets you single-handedly record memorable moments. Equipped to stabilize movement and take sharp photos and smooth videos, Pocket 2 gives you the freedom to create magic at hand. Price: $309 Shop Now FUJIFILM X-T30 II Mirrorless Camera B&H Photography Offering powerful stills and video features, coupled with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Price: $899 Shop Now Panasonic Lumix G95 Hybrid Mirrorless Camera B&H Photography This Panasonic Lumix G95 Hybrid Mirrorless Camera with 12-60mm Lens with Accessory Kit from B&H begins with the dynamic 20.3-megapixel G95 mirrorless camera and 12-60mm lens set, then adds a convenient shoulder bag and an SDXC memory card. Price: $697.99 Shop Now PowerShot G7 X Mark III Canon The PowerShot G7 X Mark III is video creator ready, capable of using Live Streaming* services directly to YouTube™, and a range of options for social media. 4K support and Vertical Video** features let you make videos in stunning quality with a dynamic angle. Price: $699.99 Shop Now

By Jordan Aquistapace – January 18, 2024

Shop The PUMA x BMW M Motorsport 2024 Collection, Inspire...

If you're a BMW owner or fan, you don't want to miss out on PUMA's latest drop! When it comes to the BMW brand and its performance-focused M Motorsport division, all that matters is what lies under the hood. Always pushing the boundaries of power and speed, the German powerhouse continues to evolve its high-performance engines. PUMA and BMW M Motorsport have teamed up to launch their Spring/Summer 2024 Collection, aptly named "Reinvented." The newest apparel line draws its inspiration from the groundbreaking BMW M Hybrid V8, symbolizing a leap into an electrifying future of racing. The collection, deeply rooted in the legacy of the V12 LMR, outperforms traditional racing boundaries with an aesthetic that speaks volumes about the dawn of an electric era. BMW's dedication to exceeding the norms of automotive creativity shines through the BMW M Hybrid V8. The "Reinvented" collection mirrors the sleek, future-forward design of the BMW M Hybrid V8. It embodies the essence of speed and power, a visual ode to the perfect blend of tradition and innovation. This vibrant collection introduces an array of blues, reflecting the velocity and precision of racing. The reds symbolize the intensity inherent in motorsport, while the fiery oranges inject an element of energy. The color palette expands across a head-to-toe collection, including jackets, crewnecks, polos, and tees. For women, the collection boldly steps forward with a cropped jacket. Style up your race-inspired wardrobe and shop the all-new PUMA and BMW M Motorsport 2024 Reinvented Collection by clicking the link below. Shop All PUMA x BMW M Motorsport Source: PUMA

By Jordan Aquistapace – January 09, 2024

Bespoke Amalgam Model Celebrates A Ferrari Client's Speci...

The 1:8 scale model matches a real-life Ferrari 812 GTS that honors a historic Testarossa. Alongside offering an extensive collection of hand-crafted automotive scale models to its community of collectors, the skilled team of professionals at Amalgam Collection takes things a step further with its Bespoke Model Service. Adding personal touches to each of its custom builds, the program allows clients to work hand-in-hand with Amalgam to recreate a small-scale version of the supercar and hypercar specs sitting in their garage. Amalgam is proud to showcase this incredible 1:8 scale Ferrari 812 GTS model specially commissioned for a client in Monte Carlo. The personalized model of the Ferrari 812 GTS, tailored in a distinctive livery, made its way to Ferrari Scuderia Monte Carlo as part of the delivery of its real-world counterpart. The Ferrari 812 GTS sports an Argento Nurburgring exterior with a striking Azzurro Testa Rossa accent on the windscreen, door panels, and lower sections, mirroring the exact colors of Gianni Agnelli's iconic Testarossa spider (chassis #062897) from the 1980s. Inside, the minature cabin is decorated in Blu Sterling, covering the rear wall, seat backrests, and dashboard, complemented by matte black Nero DS painted aluminum. Depicting the most accurate version of itself, the 1:8 scale Ferrari 812 GTS is just one example of the endless possibilities when choosing to pursue Amalgam Collection's Bespoke Model Service. Shop and discover all that Amalgam has to offer by clicking the link below. Discover Amalgam Collection Source: Amalgam Collection

By Jordan Aquistapace – December 20, 2023

How To Buy: HUF Worldwide x Goodyear Capsule Collection

These racing-inspired pieces feature vintage design logo-driven design and timeless workwear style. For decades, the motorsport world and its style have influenced the fashion industry with Hollywood icons like Paul Newman and Steve McQueen. The current high-end streetwear scene commemorates the history of racing and the teams, drivers, and race cars that paved the way for series like Formula 1. The team at HUF Worldwide is proud to re-up its collaboration capsule collection with the American tire experts at Goodyear. With more than 125 years of experience, connecting cars to roads and racetracks, Goodyear proved to be the perfect pioneer to honor the legacy of the automotive industry. The new HUF x Goodyear release transforms classic pit crew styles with custom co-branded logos built on classic Dickies workwear silhouettes. The carefully curated selection of apparel and accessories include period correct graphics, fonts, and logos to help preserve its authenticity and quality. Whether you're looking for a workshop onesie for the garage or a new look for the next track day, HUF x Goodyear is sure to have something for every car crazy fan. Shop the newest releases from the HUF Worldwide x Goodyear Collection by clicking the link below. Shop HUF Worldwide x Goodyear HUF x Goodyear Checkered Flag Hoodie Shop Now HUF x Goodyear Final Lap Tee Shop Now HUF x Goodyear F1 Racing Crewneck Sweatshirt Shop Now HUF x Goodyear The Greatest Tee Shop Now HUF x Goodyear Sponsored Tee Shop Now HUF x Goodyear F1 Racing Tee Shop Now Source: HUF Worldwide

By Jordan Aquistapace – December 14, 2023

PUMA x BMW M Motorsport Unveil The Art Car Capsule Collec...

PUMA's new motorsport collection honors an iconic BMW Art Car. Since the mid-70s, the BMW brand has always been a supporter of art through creative collaborations that allow artists to completely redesign the look of iconic models using their own vision and style. Along with memorable examples like the 1975 Calder's BMW Art Car and Andy Warhol's BMW M1 Art Car, passion projects such as Roy Lichtenstein's BMW racecar design are continuing to be celebrated by the motorsports world and its fans. In honor of the 100th anniversary of the legendary American Pop artist, PUMA and BMW M Motorsport are joining forces to pay homage to Roy Lichtenstein's "Ben-Day dots" artwork. The collection consists of head-to-toe styles, featuring a jacket, pants, tee, cap, and PUMA suede motorsport sneakers, each designed to showcase the vibrant design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. The visual language of "Ben Day dots" and its vivid color palette come together to create the same striking and memorable ensemble as the racecar itself. The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is set to be a collector's dream, now available in selected PUMA stores and online. Shop PUMA's all-new Art Car Capsule Collection, inspired by Roy Lichtenstein, by clicking the link below. Shop PUMA Motorsports x BMW Source: PUMA Motorsport

By Jordan Aquistapace – December 11, 2023

TAG Heuer Announces An Upcoming Eyewear Collaboration Wit...

TAG Heuer partners with Thélios for an innovative luxury eyewear line, set to redefine the industry standards. Distinguished as a Swiss luxury watchmaker renowned for its exceptional timepieces and precision craftsmanship, TAG Heuer is back on an exciting journey into the world of high-end eyewear in partnership with LVMH’s eyewear expert, Thélios. The collaboration signifies TAG Heuer's commitment to blending performance, style, and innovation in creating eyewear that integrates seamlessly into professional, sporting, and everyday lifestyles. TAG Heuer's CEO, Frédéric Arnault, highlights the brand's ambition to disrupt and set new standards in the eyewear category, aiming to expand its reach to a broader audience. TAG Heuer's initial entrance into eyewear in 2002 was marked by notable models like Reflex and 27°, which gained global recognition. This journey showcased TAG Heuer's dedication to innovation and breaking boundaries in eyewear design. Alessandro Zanardo, CEO of Thélios, acknowledges the excitement surrounding TAG Heuer's return to eyewear. He highlights the brand's alignment with Thélios' values of excellence, high-end design, and precision. The collection, which will redefine functional and elegant eyewear, is set to be unveiled during the LVMH Watch Week on January 29th, 2024, and will have a dedicated launch event in Milan on February 1st, 2024. This partnership marks a significant step in TAG Heuer's journey, continuing to redefine industry standards and leaving a lasting impact on luxury eyewear. Shop all luxury TAG Heuer timepieces and accessories by clicking the link below. Shop All TAG Heuer Timepieces View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: TAG Heuer

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