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PUMA Celebrates 40 Years of the BMW M3 in Style

By Jordan Aquistapace –  May 28, 2026

PUMA Celebrates 40 Years of the BMW M3 in Style

It's a pretty bold statement to center your brand around the motto “The Ultimate Driving Machine”, but BMW has and continues to add traction to that idea with a long lineage of M cars, most of which are still considered to be some of the best driver’s cars ever created. Among them all, the BMW M3 shines as the true star child, with six generations that not only showcase its performance evolution but also a handful of powerplants that cater to all driving styles. From the very first E30 and onto the V8-powered E90/91/92, the BMW M3 has created a cult following of owners, collectors, and enthusiasts, which is exactly why PUMA is celebrating 40 years of the legendary BMW M3 with a commemorative collection. The capsule collection leans heavily into that legacy, styling motorsport heritage with a clean, modern streetwear. PUMA features a few core pieces, including a special-edition T7 tracksuit and a reworked Speedcat sneaker, both longtime staples that are right at home alongside the BMW M3’s story. The color palette pulls from some of the M3’s most recognizable eras, while subtle anniversary touches tie everything back to the 40-year milestone.Over the years, the M3 has grown into something bigger than just a car. It’s become a cultural marker, tied to a certain mindset around driving and design. PUMA’s new collection taps into that, reimagining decades of automotive excellence and culture into something wearable. Shop PUMA x BMW GALLERY-EMBED

M3 GearBox Main

By Jordan Aquistapace –  September 15, 2021

The GearBox: M-Sport Lifestyle

The BMW M3 continues to lead the way as one of the most iconic performance vehicles in motorsports, since its original debut in 1986 as the E30 chassis. After all these years, BMW still incorporates its rich heritage into modern design, especially with the all-new 2022 BMW M3. The move from two doors to four also allows the BMW M3 to become more versatile, making it the perfect daily driver that can fit a set of golf clubs in the trunk. This week’s GearBox focuses on creating a new style while incorporating the past to highlight the milestones in-between. Shop all of the products featured in this GearBox special by clicking the links below. 2022 BMW M3 BMW Thirty-five years after the launch of the very first M -- the legendary E30 M3 -- and 33 years after its arrival on U.S. shores, the 6th generation of M3 and 2nd generation M4 deliver uncompromised street and track capabilities for which the model line has become well-known Price: MSRP $76,900 View All BMW M3 For Sale Bell & Ross BR 05 GMT Bell & Ross For its first dual time zone model in its 05 range, Bell & Ross offers a more urban interpretation of travel and time. Non-mobility has made the travel experience highly desirable, as has the environment of airports, and aircrafts. The dynamism of lounges and the joyful noise of the schedule board are the background of globe-trotters on the move. Price: $5,400 Buy From Bell & Ross BMW M Motorsport Car Graphic Tee PUMA The BMW M Motorsport Car Graphic Men's Tee takes a bold spin on the classic black tee. Transport yourself from the racing track to the streets with this soft tee's unique graphic with a PUMA touch. Show off your love for revolutionary performance thanks to a stylish graphic and BMW M Motorsport branding. Price: $50 Buy From PUMA Hudson Revised Hunter Cargo Pants Nordstrom A relaxed-fit cut and smart cotton twill define classic Hudson cargo pants with utilitarian appeal. Price: $245 Buy From Nordstrom Nike NRG ACG Smith SMT Cargo Pants PUMA Taking you back to the PUMA archives of 1968, the sport-turned-streetstyle Roma combines clean-lined simplicity with comfort-enhancing features like a thick padded tongue and orthopaedic arch supports. For the motorsport interpretation of this iconic shoe, we've added the colours and branding of BMW M Motorsport for a look that is classy street style at its best. Price: $75 Buy From PUMA Melin Odyssey Hydro Stacked Hat Revolve A smart moisture-wicking lining ensures superior comfort in a breathable perforated hat with a glare-reducing visor lining for superior clarity. Price: $59 Buy From Revolve Persol PO3235S - El Profesor Sergio Persol Precious, durable and with enhanced visual clarity, choose to seek the sun with Barberini® and premium glass sun lenses, including 100% UV protection. Price: $367 Buy From Persol Medford Knife and Tool - Praetorian Ti The Medford Guy Praetorian Guards were elite men chosen from the Legions of Rome to serve as personal protectors of the Emperor. The MKT Praetorian Ti is just such a knife. This awesome design is topped only by the strength of the materials from which it’s made. .260″ blade thickness, .187″ thick solid Titanium frames and .250″ pivots and hardware make this a knife like no other. Beautiful form and function, unsurpassed reliability and 2000 years from now archeologists will be amazed by the hand tools we once crafted. Price: $1,800 Buy From The Medford Guy BMW M Motorsport Street Backpack YETI This BMW M Motorsport Street Backpack will have you sporting bold PUMA style wherever you go. Price: $165 Buy From PUMA PXG Gen 4 Irons PXG PXG 0311 XP GEN4 Irons will blow your mind with just one swing. Designed to deliver Xtreme Performance by every measure, these incredible irons are made for golfers seeking exceptional forgiveness and maximum distance to help lower their scores. Price: Starting at $229 Buy From PXG For more GearBox specials, Check out The GearBox: Off The Grid LOKI

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