By Gabriel Vega – June 20, 2023
Lotus Emira First Drive: Refining A Winning Formula
Lotus' final internal combustion car sets a modern sports car benchmark.
By Gabriel Vega – June 20, 2023
Lotus Emira First Drive: Refining A Winning Formula
Lotus' final internal combustion car sets a modern sports car benchmark.
By Jordan Aquistapace – December 02, 2022
Louts x Balmain Unveil A Special Emira Livery For Need Fo...
The real life Lotus Emira perfectly matches the video game version of the new sports car. Responsible for the upbringing of millions of automotive enthusiasts, the Need For Speed game series continues its legacy by attracting a new generation of car lovers with its new NFS Unbound game. Interacting with the outside world, the creative professionals at Criterion Games and Electronic Arts have been incorporating luxury lifestyle brands for players to further customize characters. As part of Lotus’ involvement with the game, the sports car manufacturer unveiled its Emira model with a special livery in collaboration with the fashion house Balmain and Need For Speed. MUST-READ: Check Out A$ASP Rocky’s Custom Mercedes-Benz 190E From Need For Speed Unbound The honeycomb-style design fades from rear to front, utilizing the brand’s iconic green paint shade. Along with its color-shifting finish, the 400-horsepower Lotus Emira also showcases Balmain graphics and logos that run down each side of the vehicle. The spec stands out as Lotus’ First Edition Emira and mimics the exact renderings of the actual car presented in Need For Speed Unbound. Make sure to get your copy of the new Need For Speed Unbound video game by visiting GameStop’s website. View all Lotus models for sale on duPont REGISTRY by clicking on the link below. View All Lotus For Sale View this post on Instagram A post shared by Lotus Cars (@lotuscars) Source: @lotuscars IG
By Tyler Rampersaud – November 30, 2022
Lotus Factory Collection Brings New Emira Owners To The H...
UK Lotus Owners can receive their new car factory fresh. The experience of buying a performance car is always thrilling, but manufacturers have been sure to add special touches to the moment of delivery to make it something that is truly unforgettable. Lotus offers an extra special delivery experience to customers who purchase their cars in the brand’s home country of the United Kingdom, offering something called Factory Collection as an option to any customer purchasing a new Lotus Emira sports car through Lotus Drive, the brand’s new car purchasing e-commerce platform. MUST READ: Hot Wheels Launches Small-Scale Models Of The Lotus Emira and Evija In the online checkout process, customers who select Factory Collection, like Shaan Kodituwakku, the first customer to do this and the new owner of a Hethel Yellow Lotus Emira V6 First Edition, are invited to Lotus’s Hethel factory, where they are given a tour of the new Chapman Production Center where the Emira is made, with an unmatched factory floor experience. After the tour, the customer gets to see their new car and is given a comprehensive demonstration of the car’s features, and a framed photo to remember the moment. With new features like Lotus Drive and Factory Collection, the Lotus brand is rapidly growing and changing, and the ownership experience of one of Lotus’s incredible cars is better than ever before. View All Lotus Emiras For Sale Source: Lotus
By Jordan Aquistapace – November 16, 2022
Hot Wheels Launches Small-Scale Models Of The Lotus Emira...
The Lotus Emira sports car and Evija all-electric hypercar have recently been launched as Hot Wheels toy cars. While modern-day supercars and hypercars go through rigorous testing to prove their abilities on the road, the real deciding factor comes when the creative professionals at Hot Wheels craft a small-scale version. Responsible for introducing millions to the automotive world, Hot Wheels continues its legacy by releasing the industry’s most popular sports cars, SUVs, racecars, and many more. As Lotus rolls out its new Emira supercar and Evija all-electric hypercar, Hot Wheels is proud to celebrate the occasion by launching die-cast versions of the cars. MUST-READ: The Top Automotive-Inspired LEGO Sets Available Now Lotus sits down with Hot Wheels product design manager Dima Shakhmatov to break down the process of encapsulating automotive icons. Dima expresses the importance of the new release by stating “With its dramatic styling, the Evija is one of the most exciting and visually interesting electric hypercars we’ve seen. The Emira will be the last combustion-engined Lotus and it was felt important to mark this by including it in the Mainline.” Showcasing each model in its desired launch colors, the small-scale examples feature detailed constructions that match the styling of the real versions. View all current Lotus cars for sale on duPont REGISTRY by clicking on the link below. View All Lotus For Sale Source: Lotus
By Tyler Rampersaud – November 02, 2022
Emerson Fittipaldi, Jenson Button, And All 8 Lotus Type 7...
A rare event of motorsport legend took place at Lotus’s Hethel headquarters. When it comes to racing history, Lotus has a lot to celebrate as the brand formed its roots in racing and celebrated amazing victories, especially with Emerson Fittipaldi, the Lotus Type 72, and their incredible victory in the 1972 Formula 1 Championship. That victory was 50 years ago, and to celebrate, Lotus created the Evija Fittipaldi, a stunning special edition of the Evjia that sports the Type 72’s black and gold livery, which went on to become a Lotus hallmark. The livery itself also celebrated its 50th anniversary this year. MUST READ: The New Lotus Evija Fittipaldi Is An 8-Example Hypercar That Honors F1 History During a week at Hethel, it wasn’t just Fittipaldi that celebrated the Lotus Evija created in his honor, but also Formula 1 champion Jenson Button, who himself is a Lotus Evija customer. In addition, all 8 surviving Lotus Type 72s and their owners came from around the world to join the celebration as well. The Lotus Type 72’s racing legacy and the Evija’s title as the world’s most powerful production car make them both automotive icons, and both cars were able to show why they make history on Lotus’s Hethel test track. In this new chapter for Lotus, the brand’s rich history is more important than ever. Lotus Cars For Sale Source: Lotus
By Tyler Rampersaud – October 14, 2022
The New Lotus Evija Fittipaldi Is An 8-Example Hypercar T...
Lotus uses its futuristic hypercar to celebrate the past. A brand formed and grown in the world of racing, Lotus’s track-ready philosophy has manifested itself in most of the cars the brand has made. Known for superior agility and handling, Lotus cars have been loved and driven by racing enthusiasts as long as they’ve been around. However, it’s in professional racing where Lotus has made much of its history. One of the greatest moments in F1 history belongs to Lotus, and it’s when Brazilian driver Emerson Fittipaldi, with the Lotus Type 72, won the Drivers’ Championship and Lotus won the Constructors' Championship in 1972. It’s been 50 years since that incredible victory and the legend of the Lotus Type 72, and Lotus is celebrating with a special edition of its latest revolutionary performance innovation: the Evija. MUST READ: Lotus Launches A New Online Retail Platform For Parts Dating Back To 1981 The all-electric hypercar is capable of an incredible 1,970 horsepower and 1,254 lb/ft of torque, and with a 0-60 time of under 3 seconds and a top speed of over 200 mph, it undoubtedly takes after the Type 72 with its envelope-pushing performance and futuristic innovation. The new Lotus Evija Fittipaldi features a rotary dial in the instrument panel crafted from recycled aluminum originally from the Type 72, and the bespoke specification of the car features the iconic Lotus racing color scheme of black and gold, both inside and out, with graphics on the active rear wing dedicated to each of the Lotus Type 72’s five race victories from the 1972 F1 season. The car premiered with a special event at Lotus’s Hethel, UK home, and only 8 of these stunning cars will be made, and all have been sold, especially because the car not only celebrates one of automotive history’s greatest moments but is one of those moments itself. View All Lotus Cars For Sale Source: Lotus
By Tyler Rampersaud – September 02, 2022
Lotus Launches A New Online Retail Platform For Parts Dat...
Buying OEM Lotus parts has never been easier. Lotus has a passionate following of enthusiasts and owners who love the classically fun-to-drive, light, nimble, and remarkably agile sports cars. According to the brand, as much as 70% of the cars that lotus has made are still on the road today, and in an effort to maintain and improve that number, Lotus has launched a new online retail platform for parts, that is able to supply parts for Lotus’s current models and legacy cars dating as far back as 1981. The site boasts a search feature that allows users to input the year and model of their Lotus to easily find the parts that their car needs. MUST READ: Lotus Will Feature The New Eletre SUV, The Emira, And The Evija At The Goodwood Festival Of Speed In addition to parts, Lotus also offers contemporary lifestyle merchandise on the new online retail site. Keyrings and car covers for older Lotus models are also available. The service is initially for UK customers, and they can choose to either receive a direct delivery or pick up their purchases at a local dealer. Driving and owning a Lotus from any time period is an incredible experience, and with the new online parts store, Lotus is making that experience last generations longer. View All Lotus For Sale Source: Lotus
By Tyler Rampersaud – June 22, 2022
Lotus Will Feature The New Eletre SUV, The Emira, And The...
The first SUV from Lotus will make an appearance at the Festival of Speed. The bold, new, all-electric Lotus Eletre has already sent shockwaves, pun intended, through the automotive world, and continuing to do so, it will make its global public debut at the Goodwood Festival of Speed, one of the world’s most important and iconic automotive events. With the agility and performance of a Lotus sports car and the practicality and usability of an SUV, the Eletre is already undoubtedly an amazing car, and it will be at Lotus’s stand at Goodwood, along with the Emira sports car that drew crowds at last year’s events, and the Evija hypercar that spurred the brand’s epic renaissance. MUST READ: Caterham Will Debut The New Seven 420 Cup Track Day Car At The Goodwood Festival of Speed The Emira GT4 race car will take on the hill climb at Goodwood, driven by F1 champion Jenson Button, and the Emira and Evija will also see action on the track. The Emira GT4 race car is already sold out for the first year of production, and the Eletre, possessing the most advanced aerodynamics in any production SUV, and the first LIDAR system in a production car, is set to begin production at the end of this year, with deliveries commencing in Europe in spring 2023. View All Lotus For Sale Source: Lotus
By Tyler Rampersaud – May 06, 2022
The New Lotus Emira GT4 Debuts With Hot Laps At The Hethe...
Lotus Advanced Performance doesn’t take the word “performance” lightly. The brand demonstrates that with Lotus Advanced Performance’s debut car: the Lotus Emira GT4. It’s a race car that takes the incredible formula of the Lotus Emira sports car and couples it with improved aerodynamics, race-ready tweaks, and a 3.5-liter Toyota V6 engine. As a brand, Lotus was born on the race track, and the philosophy of racing ability and lightweight dynamics has followed it and been present in its cars throughout over 70 years of its existence, and the Emira GT4 is the latest, and one of the greatest examples of that. MUST READ: Lotus Is Opening Its First-Ever Global Store In London’s Mayfair District This week, an exclusive event was held at Hethel to debut the Emira GT4, where guests were able to ride in the passenger’s seat while the new car showed just what it was capable of on the 2.2-mile Hethel test circuit. For the first year of production, the car has already been sold out, and as with any racing Lotus, we aren’t the least bit surprised that it did. Source: Lotus
By Tyler Rampersaud – April 29, 2022
Lotus Is Opening Its First-Ever Global Store In London's ...
London’s Mayfair district adds Lotus to its list of high-end automotive retailers. It can’t be said enough that the current era for Lotus is unlike any period the brand has experienced before, and each new announcement from the brand proves this even more. With the introduction of an all-electric luxury performance SUV to the brand’s model lineup, the Lotus Eletre, Lotus officially enters the current echelon of the greatest luxury automotive brands, and like its new peers, its retail locations should match this new level of luxury. Famous the world over for its knack for luxury and premium brands, London’s Mayfair district will be home to a new Lotus store. MUST READ: Lotus Dealerships Get A New Look To Match A New Portfolio Directly across from the iconic Ritz hotel, the Mayfair Lotus location will feature two floors of retail space, where cars and merchandise can be viewed and purchased, and the location will also serve as London’s hub for Lotus Advanced Performance, Lotus’s new bespoke division. Located at 73 Piccadilly, Lotus Mayfair will be Lotus’s first global store. It’s going to open this autumn and will be followed by more in major cities around the world. View All Lotus For Sale Source: Lotus