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Lotus Emira and Evija Hot Wheels 1

By Jordan Aquistapace –  November 16, 2022

Hot Wheels Launches Small-Scale Models Of The Lotus Emira...

The Lotus Emira sports car and Evija all-electric hypercar have recently been launched as Hot Wheels toy cars. While modern-day supercars and hypercars go through rigorous testing to prove their abilities on the road, the real deciding factor comes when the creative professionals at Hot Wheels craft a small-scale version. Responsible for introducing millions to the automotive world, Hot Wheels continues its legacy by releasing the industry’s most popular sports cars, SUVs, racecars, and many more. As Lotus rolls out its new Emira supercar and Evija all-electric hypercar, Hot Wheels is proud to celebrate the occasion by launching die-cast versions of the cars. MUST-READ: The Top Automotive-Inspired LEGO Sets Available Now Lotus sits down with Hot Wheels product design manager Dima Shakhmatov to break down the process of encapsulating automotive icons. Dima expresses the importance of the new release by stating “With its dramatic styling, the Evija is one of the most exciting and visually interesting electric hypercars we’ve seen. The Emira will be the last combustion-engined Lotus and it was felt important to mark this by including it in the Mainline.” Showcasing each model in its desired launch colors, the small-scale examples feature detailed constructions that match the styling of the real versions. View all current Lotus cars for sale on duPont REGISTRY by clicking on the link below. View All Lotus For Sale Source: Lotus

Norton MAIN

By Jordan Aquistapace –  October 21, 2021

Lotus x Norton & Sons Releases An Exclusive Driver's Jack...

Two iconic British brands collaborate on bespoke lightweight technical driving jacket. The inspirational impact of automobiles not only reaches the community of dedicated automotive enthusiasts but also artists and fashion designers worldwide. The rich motorsport heritage of Lotus continues with its highly-anticipated Evija hypercar, an electric performance-focused chassis equipped with 2,000-horsepower. Celebrating its past and future, Lotus is proud to announce its newest collaboration project with the bespoke tailor professionals at Norton & Sons. The new Lotus x Norton & Sons Driving Jacket is a lightweight handcrafted garment available exclusively for customers purchasing the $2 million-plus Evija. MUST-READ: Lotus Evija: The World’s Most Powerful Series Production Road Car The jacket’s classic design draws on the core values and DNA inherent in every product that both Lotus and Norton & Sons create a performance-oriented, lightweight contemporary design using advanced technical materials that sport durability. The jacket was created by Norton & Sons Design Director Patrick Grant and Lotus Design Director Russell Carr, with inspiration drawn from Team Lotus pit lane jackets of the 1970s. Celebrating an exclusive release, the Lotus x Norton & Sons Evija Driving Jacket is sure to be a collector's piece for owners and enthusiasts of the iconic motorsports brand. Check out all of the current Lotus Evija models for sale on duPont REGISTRY by clicking the link below. View All Lotus Evija For Sale on duPont REGISTRY Media/Information Source: Lotus

Lotus-Olympic-track-bike-Elise-Classic-Heritage-Edition-2048x1365

By Andrew Nabors –  August 04, 2020

Lotus Unveils Olympic Track Bike Despite the Circumstances

Athletes and fans from around the world were poised to attend the Summer Olympics in Tokyo this week. Given the obvious concerns, the games have been postponed indefinitely. Although Lotus had planned to unveil their latest bicycle in front of thousands, they did it online instead. One day this masterpiece will dominate the track, just as its predecessors did. England's best' rode the Lotus Type 108 to victory in Barcelona in '92, and the Tour de France Time Trial in '94. Richard Hill is the Chief Aerodynamicist at Lotus, and he has been sculpting their cars for 3 decades. Also in charge of the bikes, he has different approaches for both. New 20th Anniversary Lotus Exige Announced "The main difference is that with a bike you have a far greater proportion of the ‘machine’ constantly moving and changing geometry. The rider is also moving so it’s creating an unsteady air flow regime, whereas with cars you only have the wheels rotating. Another difference is the interaction with the ground. A car has a big ‘plan view’ profile, so covers and interacts with a lot of stationary road, whereas a bike has a much smaller footprint and significantly less interaction with the road. But at the end of the day physics is physics and you can’t cheat the rules on two wheels or four!" Click the link below for great incentives on his automotive masterpieces and stay with us for all your Lotus news. Browse Lotus For Sale

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