Throughout the year thus far, Maserati has noted in various announcements that 2026 marks one of the most special years for the brand yet, as it marks a century since Maserati debuted its iconic Trident emblem, as well as a century since its debut in the world of motorsport. The two happened at the same time, as Alfieri Maserati brought the Maserati Tipo 26 to the Targa Florio race, marking Maserati’s first appearance at a race, and the first appearance of a Maserati bearing the Trident.
That happened on April 25, 1926, which means the official anniversary of the event came this past weekend. Now that the date has taken place, Maserati is building even more excitement than before about the centenary, with a new communication program set to trace the past 100 years of Maserati history by highlighting the most iconic cars that came about throughout that time. Alongside that, Maserati’s events throughout the year will highlight the milestone, and a new Italian postage stamp has been created to mark the centenary.
The process of creating the logo began in 1925, when the family’s artist, Mario Maserati, created the first drawing of the Trident. Bologna’s Fountain of Neptune served as its inspiration, and the emblem ended up on the Tipo 26 that was entered in the Targa Florio’s 1500cc class and won the class in 1926. That moment began an incredible legacy, which continued with success at the 1939 and 1940 Indianapolis 500 races, Targa Florio wins from 1937 through 1940, Formula 1 wins and a Formula 1 championship victory in 1957, FIA GT championship wins with the MC12 in the 2000s, and the current legacy of the Maserati GT2.
Along with Maserati’s presence in motorsport, the Trident itself evolved throughout the years, taking on several different designs, with the latest redesign taking place in 2020 with the introduction of a new Maserati lineup led by the MC20 supercar. A new video has been created chronicling much of that history, showcasing legends like the Tipo 26, the Ghibli, the MC12, and today’s GranTurismo Trofeo, Grecale Trofeo, and MCXtrema. Created with 3D animation and artificial intelligence, the video is enhanced with an AI recreation of Maria Teresa de Filippis’ voice.
Serving as the video’s narration, the use of her voice is a nod to her incredible legacy as the first woman to qualify for a Formula 1 Grand Prix as a Maserati driver in 1958, and her longstanding legacy as a Maserati motorsport icon. Alongside the video, the campaign features visuals that read: “100 YEARS OF THE TRIDENT” with the word “ride” in the middle of “Trident” in bold. Reaching an incredible milestone after 100 years, Maserati is spending the rest of 2026 in a celebratory mood.
Image Source: Stellantis