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Maserati Turns Its Trident Into A Real-Life Constellation

Maserati Turns Its Trident Into A Real-Life Constellation

Maserati brings the centenary celebrations of its legendary Trident to the stars.

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2026 is a poetic year for Maserati, as it marks the 100th anniversary of the iconic Trident emblem that the Italian luxury manufacturer is well known for. As such, Maserati has spent the year celebrating the centenary, and the latest celebration of Maserati’s Trident legacy takes to the stars.

It’s called Trident Stars, and it’s a project that turns the legendary Maserati Trident into a constellation in the night sky. It exists between the constellations Leo and Boötes, and it’s made up of 100 stars, selected by Maserati with the help of INAF – Astronomical Observatory of Padua researchers Maurizio Pajola and Anna Lucchetti. Arranged to display the Trident, each star is dedicated to an important figure in the brand’s legacy, including customers, friends, employees, classic collectors, Fuoriserie owners, brand ambassadors, and racing drivers.

The stars, observable in real life, are also recreated in a digital work that can be certified on the blockchain, with a smart contract and a certificate for the real-life star. A dedicated website, social media content, and digital activations will accompany Trident Stars, and the project seeks to immortalize the Trident in the sky, along with what it represents: “audacity, excellence and a passion destined to shine beyond time.” While those values are represented today through Maserati’s current lineup of the GranTurismo, GranCabrio, MCPura, and Grecale, several Maserati models from throughout the past century have embodied those principles.

About Trident Stars, Cristiano Fiorio, Maserati Chief Marketing Officer and General Manager of BOTTEGAFUORISERIE, said, “Our Trident logo is a symbol that leaves a lasting impression, and this year celebrates its first 100 years. With Trident Stars, we wanted to take it to the place where memory becomes eternal, transforming it into a constellation destined to shine through time. A project that amplifies the visibility and symbolic relevance of our Brand, while enhancing its emotional, cultural, and timeless value: elements that have always distinguished Maserati’s identity and uniqueness, and which continue to find expression today in the new GranTurismo, GranCabrio and Grecale, where this enduring heritage continues to inspire our vision for the future.”

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Turning its iconic Trident into a real-life constellation in the night sky, the new Maserati Trident Stars initiative is a captivating way to mark one hundred years of one of the most important and celebrated symbols in the automotive industry, reimagining it with celestial proportions.

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Image Source: Maserati

Tyler Rampersaud