McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

Mercedes-Benz News

Mercedes-Benz news fromduPont REGISTRY News, updated daily, covering the S-Class, the Maybach range, the AMG models, the G-Class and the electric line-up. Our reporting takes in reveals, first drives, bespoke builds and the auction results that set collector values. Mercedes-Benz competes across more segments than almost any rival, so the news here runs unusually wide. Our marketplace supplies the part most publications leave out entirely. A great many of these cars are listed for sale on duPont REGISTRY, which puts a review and a real asking price side by side. For Mercedes-Benz news today, and the luxury car market news around it, start here.

A white Mercedes-Maybach S 680 luxury sedan is parked near the water with the Golden Gate Bridge in the background on a cloudy day, highlighting this limited edition model’s elegance.

By Tyler Rampersaud – August 12, 2025

New 1-of-25 Mercedes-Maybach S 680 Emerald Isle Revealed

Mercedes-Benz celebrates coastal California beauty with a stunning Maybach sedan. The Mercedes-Maybach lineup has taken a celebrated, and iconic name that has earned a reputation for ultra-luxury in automotive history and pop culture alike, and transformed it with the introduction of not only luxury sedans with cutting-edge technology and engineering, but also SUVs, electric vehicles, and sporty roadsters, as well. However, it’s the Mercedes-Maybach S 680, the V12-powered flagship ultra-luxury sedan from the Mercedes-Maybach lineup, that is the subject for its latest unique and exclusive creation: the new Mercedes-Maybach S 680 Emerald Isle. Inspired by the stunning natural beauty of Pebble Beach and the Monterey area of California, the new S 680 Emerald Isle is debuting just in time for the highly anticipated and prestigious Monterey Car Week. The vehicle is limited to only 25 units, it’s exclusive to the United States, and it’s coming to Mercedes-Benz dealerships in fall 2025. The immediate eye-catcher regarding the new S 680 Emerald Isle is its unique two-tone paint, taking inspiration from the cypress trees and white sand beaches seen in the area and pairing MANUFAKTUR Exclusive Mid Ireland Green Metallic with MANUFAKTUR Moonlight White Metallic. The interior, meanwhile, features hand-stitched Nappa leather upholstery in MANUFAKTUR Exclusive Light Brown, which is specific for the edition, paired with a Nappa leather headliner that includes its own quilted diamond pattern like the seats. The four-seat configuration allows all passengers the ultimate Maybach luxury experience, while both special badging throughout and a bespoke fragrance inspired by the natural environment of coastal California help highlight the unique, ultra-exclusive special edition. Already based on an incredible ultra-luxury sedan, the new Mercedes-Maybach S 680 Emerald Isle is a masterpiece of ultra-exclusive Maybach excellence coming just in time for Car Week. View All Mercedes-Maybach S 680 For Sale Image Source: Mercedes-Benz

By Tyler Rampersaud – July 15, 2025

World's First Maybach Brand Center Opens In Seoul

Maybach opens a new chapter for its brand in Seoul. A name synonymous with automotive ultra-luxury and stunning design, Maybach has spent the 21st Century thus far transforming its historic name into an aspirational pop culture icon. Now with a more diverse and evolved lineup than ever before, including a sporty yet serene convertible, an all-electric SUV, and of course, the celebrated ultra-luxe SUVs and sedans that bear the Maybach nameplate, Maybach is in a golden era of being a household name in the automotive world. Now, a new chapter has been opened for Maybach, as the world’s first Maybach Brand Center has opened in the cosmopolitan Gangnam district of Seoul, South Korea. The new Maybach Brand Center is a new retail concept that showcases the comprehensive lifestyle that Maybach offers, nestled in the premier luxury district of one of Asia’s biggest cities. The standalone building is five stories tall, with a unique design that reflects the aesthetic and brand values of Maybach along with traditional Korean architecture. The facility offers sales and service for Mercedes-Maybach and Mercedes-Benz S-Class models, as well as unique configuration experiences, a barista, and a garden. The new Maybach Brand Center is made specifically for customers who desire an ultra-luxury sales and aftersales experience, and with a growing Maybach lineup, the time couldn’t be better to inaugurate the first one. At the exclusive grand opening celebration, the Mercedes-Maybach SL 680 Monogram Series was unveiled, along with the ultra-exclusive Mercedes-Maybach Silver Lining lineup, and a historic 1932 Maybach Zeppelin DS 8. With its own Brand Center for the first time, Maybach is coming into its own in a bigger way than ever before. View All Mercedes-Benz For Sale Image Source: Mercedes-Benz

Mercedes Maybach SL 680 Monogram Series Red Ambience

By Tyler Rampersaud – August 16, 2024

New 2026 Mercedes-Maybach SL 680 Monogram Series Converti...

A new open-top masterpiece expands the Maybach lineup. Fairly recently, Mercedes-Benz announced that it would focus more on its “Top-End” offerings, meaning AMG models, Maybach models, and models like the S-Class and G-Class. The historic luxury manufacturer even hinted at a new marque, specifically for limited-production collector’s cars called Mythos, which is set to come to fruition soon. However, at Monterey Car Week, Mercedes-Benz revealed a new addition to its ultra-luxe Maybach lineup: the new 2026 Mercedes-Maybach SL 680 Monogram Series. Introduced as an AMG-exclusive model, this is the first Maybach variant of the SL, the first Maybach convertible since the S 650 Cabriolet, and the sportiest Maybach yet. Powered by a 577-horsepower twin-turbocharged 4.0-liter V8 engine, its powertrain will ring a bell for anyone familiar with the Mercedes-AMG SL 63. What sets the Maybach SL apart is its special suspension and engine mount tuning, comfort-oriented sound insulation, and transmission oriented towards comfort and smooth driving. The 4MATIC+ all-wheel drive system in the Mercedes-Maybach SL 680 Monogram Series also prioritizes traction, safety, comfort, and confidence, and teams with standard rear-axle steering. Two elegant and unmistakably Maybach configurations will be available for the new SL 680: Red Ambience and White Ambience. The Red Ambience design pairs two-tone Obsidian Black metallic with MANUFAKTUR Garnet Red Metallic, while the White Ambience design pairs the same Obsidian Black color with MANUFAKTUR Moonlight White Magno instead. Inside, MANUFAKTUR Crystal White Exclusive Nappa leather and silver chrome accents highlight the ultra-luxe ethos of the new open-top Maybach cruiser. Maybach lettering, Maybach patterns, and exclusive 21-inch Maybach wheels help remind the driver of the exclusivity of their sumptuous machine throughout, and even the soft top features a Maybach pattern in the fabric. With its V8 engine and serene design, the new 2026 Mercedes-Maybach SL 680 Monogram Series is an ode to classic dream ultra-luxe convertibles that most car enthusiasts would think are vestiges of a long-gone golden age. However, when the sumptuous new two-seater hits U.S. Mercedes-Benz dealerships in the second half of 2025, that golden age will live on in the form of a new Maybach masterpiece. View All Mercedes-AMG SL 63s For Sale Image Source: Mercedes-Benz

By Tyler Rampersaud – August 16, 2024

New 1-of-50 2025 Mercedes-Maybach S 680 Edition Nordic Gl...

Maybach luxury journeys north. Maybach is one of the most prominent names in automotive luxury, and with the current Mercedes-Maybach lineup, the historic name represents cutting-edge technology and opulent design. A new highly-exclusive edition of the Mercedes-Maybach S 680 flagship luxury sedan, unveiled at this year’s prestigious and anticipated Monterey Car Week, takes that unique design even further, and it’s called the 2025 Mercedes-Maybach S 680 Edition Nordic Glow. As its name suggests, its design is heavily inspired by the captivating mystique and alluring beauty of the Northern Lights, and the natural beauty of the environments where they can be seen. It features an exclusive two-tone exterior paint scheme, pairing Northern Lights Violet Metallic with Moonlight White Metallic. Other design elements like Dark Chrome trims and 21-inch Champagne Flute wheels add to its unique luxury. Like in any Maybach, the interior is where the luxury design of the new Mercedes-Maybach S 680 Edition Nordic Glow truly shines. It’s finished in hand-stitched MANUFAKTUR Rose Grey Exclusive Nappa leather with Amethyst Grey contrast stitching. The Nappa leather is paired with wood on the steering wheel and continues to be a prominent feature with inserts on the folding tables and rear-seat pillows. Other luxury touches include a refrigerated console, Maybach champagne flutes, heated and cooled cupholders, and the Executive Rear Seat Package Plus with a four-seat configuration. Only 50 examples of the new 2025 Mercedes-Maybach S 680 Edition Nordic Glow will be made, exclusively for U.S. customers, and carrying a price of $339,000, those 50 examples will begin to hit select U.S. Mercedes-Benz dealerships starting later in 2024. View All Mercedes-Maybach S 680s For Sale Image Source: Mercedes-Benz

David LaChapelle reunites with Mercedes Maybach to artistically

By Tyler Rampersaud – April 17, 2024

Mercedes-Maybach x David LaChapelle Collaborate On 3 New ...

Art and automotive luxury combine. Maybach is one of the most ubiquitous and celebrated names in automotive luxury, with a model lineup that celebrates elegant style, painstaking attention to detail, incredible craftsmanship and opulent luxury. One of its longtime collaborators as a brand is the equally ubiquitous photographer David LaChapelle, whose portfolio includes myriad iconic celebrity photo shoots, and an unforgettable maximalist, colorful style that he is known for championing. With a shared dedication to artistry, style, and craftsmanship, David LaChapelle and Mercedes-Maybach have reunited for the creation of three new original artworks, all unveiled at The Gallery Meravigli, during Milan Design Week at an exclusive event. There was no prescribed brief for the collection, and with creative freedom, LaChapelle decided that the triptych would be inspired by three different historical art movements: Cubism, Futurism, and Surrealism. The result was the three pieces: “Cubist Scape,” “Future Scape,” and “Surreal Scape.” Each features a Mercedes-Maybach vehicle set seamlessly in a dazzling scene, coming together to form an homage to art history, a pioneering work of art today, and a celebration of Mercedes-Maybach’s signature approach to automotive luxury. The pieces will become a part of the Mercedes-Benz Art Collection, a collection that was first established in 1977 and now has over 3,000 works by over 800 artists, and stands as one one of Europe’s most important corporate art collections. Through the collection, Mercedes-Benz nurtures the arts by preserving important works, exhibiting them to the public, as these new pieces by David LaChapelle will be worldwide in the future, and collaborating with artists across the globe. When one of the most celebrated photographers, and one of the most desirable marques in automotive luxury come together, the result is bound to be a work of art. View All Mercedes-Benz For Sale Image Source: Mercedes-Benz

Experience Mercedes Maybach Vancouver 2023

By Tyler Rampersaud – October 24, 2023

The New Mercedes-Maybach EQS 680 SUV Starts At $179,000

Pricing has been announced for the very first electric Maybach. The 2024 Mercedes-Maybach EQS 680 SUV is the first all-electric Maybach. Being the first intersection of electrification and ultra-luxury from Maybach, one of the first questions one might ask is how much this automotive marvel costs. Luckily, it has now been answered. Available to order now, the Mercedes-Maybach EQS 680 SUV MSRP is $179,900 and promises a blend of luxury and electrification that's downright irresistible. The EQS 680 is powered by Dual Permanently Synchronous Electric Motors with an impressive 649 horsepower and 700 lb-ft of torque. Add to this a standard AIRMATIC Air Suspension with Adaptive Damping System and rear-axle steering up to 10 degrees, and you've got yourself a ride that's not just luxurious but incredibly agile and comfortable. For the front passengers, the SUV flaunts a standard MBUX Hyperscreen with a "zero layer" interface. This means you can perform 80% of common interactions directly without needing to exit the main app . If you think that's intuitive, wait until you hear about the personalized, intelligent, and predictive suggestions it offers, learning from your behavior to better suit itself to your personal habits and preferences. The AIR BALANCE Package comes standard, infusing the cabin with a luxurious fragrance specially designed for the vehicle—No. 12 MOOD Ebony. The rear seating? An experience in itself. Think Maybach Exclusive Nappa Leather upholstery from natural, vegetable-tanned materials, Executive seats with ventilation, massage function, and heating, and not one but two 11.6" MBUX Rear Seat Entertainment displays. Oh, and let's not forget the standard Burmester 4D Surround Sound System with Dolby Atmos technology, providing an immersive audio experience. Sustainability isn't just a buzzword for this Maybach; it's a commitment. From coffee bean shells used as tanning agents to various components made from resource-saving materials, the EQS 680 ensures you're riding in a vehicle that combines environmental consciousness with the pinnacle of luxury. The manufacturing process is also net carbon-neutral, so the luxury isn't just skin-deep—it's conscientious. The exterior doesn't shy away from making a statement either. Special elements like a smooth closed 'grille,' high-gloss black paneling, and unique chrome accents solidify its distinct identity. Optional features like the Night Series package offer dark chrome elements and surfaces that, quite literally, catch the light like a cut jewel. The 2024 Mercedes-Maybach EQS 680 SUV is a marvel of engineering, luxury, and technology. If you've been looking for a vehicle that combines futuristic innovation with time-honored luxurious tradition and craftsmanship, your search might just be over. So, head over to your nearest U.S. Mercedes-Benz dealership, because this electric Maybach is available to order right now. View All Mercedes-Benz EQSs For Sale Image Source: Mercedes-Benz

By Tyler Rampersaud – February 09, 2023

The New Mercedes-Maybach S 580 e Is The First Plug-In Hyb...

A historic name in luxury dives headfirst into the future. Since its inception, Maybach has aimed to represent the pinnacle of automotive luxury. Its Mercedes-Maybach models show off an automotive luxury that is nothing short of sumptuous, with exquisite design, endless amenities, and engineering focused on maximizing comfort and convenience. The current Mercedes-Maybach S-Class model does an amazing job at exemplifying this, and with the new Mercedes-Maybach S 580 e, Mercedes-Benz adds plug-in hybrid technology to the mix. MUST READ: Mercedes-Benz x Moncler Tease A Special G-Wagon Art Piece For Its First-Ever Collaboration The new powertrain is comprised of an inline six-cylinder engine and an electric motor, coming together to produce a total of 510 horsepower and 553 lb/ft of torque. While quiet, emissions-free driving is available with an all-electric driving mode, the luxury sedan is certainly no slouch. It’ll sprint from 0-60 in less than 5.1 seconds. With the use of an optional 60 kW DC fast charger, a full charge from an almost fully depleted battery can be achieved in just 30 minutes. The new model will initially be available in China, and will then spread to Thailand, Europe, and more countries later. With a new plug-in hybrid powertrain, the timeless luxury of Mercedes-Maybach drives into the future. View All Mercedes-Benz For Sale Source: Mercedes-Benz

By Tyler Rampersaud – December 12, 2022

The New Limited Mercedes-Maybach S-Class Haute Voiture Co...

Mercedes-Benz puts art and fashion on wheels. This past May, the Mercedes-Maybach S-Class Haute Voiture Concept previewed an idea of automotive luxury directly inspired by the world of fashion, using the finest materials and featuring avant-garde design. Now, that concept has evolved into a real car and limited to 150 units, the new 2023 Mercedes-Maybach S-Class Haute Voiture is a stunning collector's piece of unique and exquisite automotive craftsmanship. The new car was revealed in an exclusive event in Dubai along with a fashion show by designer Atelier Zuhra, and coming with the car is a collection of bags to be sold at Maybach Icons of Luxury brick-and-mortar stores and online. MUST READ: The New Mercedes-AMG GT2 Expands AMG’s Racing Portfolio Based on the Mercedes-Maybach S 680, the incredibly-limited run of 150 cars features a high-fashion-inspired design, hallmarked by stunning two-tone paintwork, a custom animated projection seen when opening the doors, and a bespoke interior featuring touches like boucle fabric, linen, mohair, and even a custom set of champagne flutes evoking an artistic approach to luxury. The MBUX infotainment system featured in the car also dedicates itself to the fashion-forward aesthetic, with a catwalk-inspired look and feel, as well as custom avatars dressed to the nines, and the experience is topped off by a gift box that comes with the car, featuring a scaled model of the car, its badge number, and a custom key ring. Owners will also receive a special car cover with the exclusive Haute Voiture logo. The limited-edition bag collection that will launch early next year to complement the car will feature styles that are inspired by the car’s materials and design, and the collection will be made at the same craftsmanship, as well. At the intersection of automotive luxury and high fashion, Mercedes-Maybach is ready to push the car world forward. View All Mercedes-Benz For Sale Source: Mercedes-Benz

By Jordan Aquistapace – August 17, 2022

Watch Mercedes-Maybach x Virgil Behind The Scenes Of Proj...

Last year Gorden Wagener and Virgil Abloh reinvented the meaning of sophisticated luxury for a new generation. Blending the world of luxury automobiles and high-end fashion design, Mercedes-Benz began its creative journey with American fashion designer and entrepreneur Virgil Abloh in 2020. Although the long-term partnership was short-lived with the unexpected passing of Virgil, the German automotive manufacturer continues to celebrate the duo’s collaboration projects. Mercedes-Benz is proud to showcase behind-the-scenes footage of Project MAYBACH on its YouTube channel, highlighting the creative process with Mercedes-Benz Chief Designer Gorden Wagner and Vice President of Marketing Bettina Fetzer. The three creative minds bring different areas of enterprise to the team, which was first demonstrated through the rally-inspired Project Geländenwagen G-Wagon. MUST-READ: Drake Features Virgil Abloh’s Mercedes-Benz Project MAYBACH In His New ‘Sticky’ Music Video The short-length video documentary captures the inspiration behind Project MAYBACH, and its premise of imagining characteristics of luxury and utility working in unison. Tasked with introducing something completely new to Mercedes, Virgil and Gorden set out to tackle the challenge of designing a chassis that would differentiate itself from any past, present, or future project of the brand. The behind-the-scenes footage highlights the inner workings of Virgil’s creative abilities, explaining the process of incorporating specific colors to accentuate others. Along with two incredibly successful vehicle collaboration projects, Mercedes and Virgil also left their footprint with an exclusive apparel and accessories collection that sold out instantly upon its anticipated release. Project-MAYBACH by Virgil Abloh is set to be on seen at The Pebble Beach Concours d’Elegance during Monterey Car Week 2022. Watch Vigil Abloh and Mercedes-Maybach behind the scenes of Project-MAYBACH by clicking the video link above. View all current Mercedes-Maybach inventory for sale on duPont REGISTRY by clicking on the link below. Check back into duPont REGISTRY for more upcoming luxury lifestyle and celebrity car news. VIEW ALL MERCEDES-MAYBACH FOR SALE Source: Mercedes-Benz YouTube

By Tyler Rampersaud – April 05, 2022

New Virgil Abloh X Mercedes-Maybach S 680 Is Available To...

Project MAYBACH makes the case very clear that there was nothing the late Virgil Abloh couldn’t do. The Mercedes-Maybach Project MAYBACH electric show car, developed in collaboration between Mercedes-Maybach and the late Virgil Abloh, was a stunning example of the prolific Abloh’s boundless creativity, talent, and avant-garde artistic vision. Finished in a two-tone scheme of gold paired with Obsidian Black, the car is boldly futuristic, opulent, and fashion-forward, as Virgil Abloh was in everything he did. MUST READ: What's in Cristiano Ronaldo's Car Collection? FIND OUT Abloh and Mercedes-Maybach’s collaboration is completed with the new limited-edition Maybach by Virgil Abloh Mercedes-Maybach S-Class S 680, an equally opulent and beautiful car that takes after its predecessor. The car features an identical color scheme on the interior, crafted in Nappa leather, and customers receive a sand-colored Nappa leather box with a 1/18 scale replica of the car inside, along with the keys and a carabiner hook. The car is available to purchase on Off-White, Farfetch, and Maybach Icons of Luxury online stores, along with a collaborative capsule collection between Mercedes-Maybach and Off-White, and being limited to 150 units worldwide, this bold statement of a car is bound to go quick. Source: Mercedes-Benz

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