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Mercedes-AMG Motorsport Extends Its Official Automotive Partnership With The Nürburgring

By Tyler Rampersaud –  September 03, 2026

Mercedes-AMG Remains Official Automotive Partner Of Nürburgring

It’s where records are broken, dreams come to fruition or are shattered, and where legacies are forged for drivers, manufacturers, and cars alike. The Nürburgring is one of the world’s most daunting racing venues, with its incredibly long Nordschleife layout, dramatic elevation changes, and a forested setting. Nicknamed the “Green Hell” for how challenging it is, the Nürburgring has become a measuring stick for performance at the highest echelon of the automotive industry, and its official automotive partner is Mercedes-AMG Motorsport. That partnership has just been extended, with Mercedes-AMG remaining the Official Automotive Partner of the legendary track. Originally minted in 2017, the partnership is a reaffirmation of the shared history between Mercedes-Benz and the Nürburgring that stretches back nearly a century. With the partnership’s extension, Mercedes-AMG will continue to have a prominent brand presence at the Nürburgring, including at the iconic Carousel corner, and, in addition, naming rights to the AMG Arena and the AMG Grandstand on the Grand Prix circuit will also remain. The AMG VIP Lounge will also continue as a part of the partnership. <- Gallery -> The very first race held at the Nürburgring, which took place in 1927, was won by a Mercedes-Benz, specifically by Rudolf Caracciola. More recently, Mercedes-AMG Motorsport celebrated an overall victory at this past May’s ADAC RAVENOL 24h Nürburgring, with the Mercedes-AMG Team RAVENOL and drivers Maro Engel, Maxime Martin, Fabian Schiller, and Luca Stolz. Outside of competition, the Nürburgring has been an important venue for testing Mercedes-AMG road cars, providing a respectable gauntlet for all standards of automotive performance. Recently, the Mercedes-AMG CLA 45 4MATIC+ set a new record in its category with its Nürburgring Nordschleife lap time of 7:32.070. About the continued partnership, Simon Wilbers, Head of Mercedes-AMG Motorsport, commented, “Whether in motorsport or as a benchmark for our road cars, the Nürburgring has always held a special significance for the brand. It has been the setting for numerous milestones, from historic racing victories to pioneering record-breaking runs. In addition, we have now shared an official partnership for ten years, underlining our emotional connection with this unique race circuit. We are delighted to continue this successful collaboration in the years ahead.” With a cherished shared history and icon status among both brands, the Nürburgring and Mercedes-AMG Motorsport are celebrating a fruitful partnership for nearly a decade by continuing it for years to come. View All Mercedes-Benz For Sale Image Source: Mercedes-Benz

Race car driver celebrating with a crowd; text reads "every dream needs a team." Witness the exhilarating journey of Lewis Hamilton and Mercedes in his farewell documentary.

By Jordan Aquistapace –  December 06, 2024

Mercedes Honors Lewis Hamilton In An Emotional Farewell C...

Mercedes-AMG Petronas F1 Team celebrates Lewis Hamilton. Standing alongside iconic F1 racers like Niki Lauda, Aryton Senna, and Michael Schumacher, Sir Lewis Hamilton has built a legacy around success both on and off the track. And while his journey into Formula 1 began behind the wheel of McLaren, his extraordinary career in the sport has been spent with Mercedes-AMG Petronas F1. After 26 years and countless milestones, the Mercedes-AMG Petronas F1 Team is saying farewell to Lewis Hamilton, closing a historic chapter in Formula 1. With 84 wins, six World Drivers’ Championships, and a continous impact on the sport, Lewis’ legacy is truly exceptional. This weekend in Abu Dhabi, Mercedes is launching a heartfelt campaign, “Every Dream Needs a Team,” showcasing Hamilton from a young hopeful to a legend who has inspired countless racers. Featuring a documentary directed by Grammy-winner Melina Matsoukas, the film includes iconic moments from Hamilton’s career with stories of young racers he has influenced. In addition to the film release, outdoor campaigns will light up global landmarks, from Times Square to Kuala Lumpur, with iconic images of Lewis and Mercedes. Hamilton’s car this weekend will display the names of 150 dedicated fans, representing the millions who have supported his journey. A heartfelt voice message from team principal Toto Wolff cements the authenticity of their friendship, delivered as a modern-day farewell note. As Lewis prepares to write a new chapter with Ferrari, Mercedes expresses deep gratitude for a partnership that redefined F1 history. For now, the team's focus is celebrating a legend and thanking him for an unforgettable era. Source: Mercedes

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By Jordan Aquistapace –  July 01, 2024

How To Buy: PUMA's New Eco-Friendly, Race-Worn Mercedes-A...

PUMA's latest collaboration with Mercedes-AMG PETRONAS Formula One Team and the innovative RÆBURN studio is a game-changer in the world of motorsports and fashion. The new fuel-driven partnership combines the upcycling DNA of RÆBURN with the adrenaline of Formula One racing, creating a collection that's as stylish as it is sustainable. By repurposing race-worn suits from F1 legends like Lewis Hamilton and George Russell, PUMA and RÆBURN have crafted elevated fashion pieces that celebrate the spirit of motorsport and the art of upcycling. The PUMA x MAPF1 x RÆBURN collection proves its worth as a fashionable example of performance and sustainable innovation. Each piece, crafted from recycled materials, tells a unique story of motorsport heritage. The collection includes jackets made from Hamilton's race-worn suits and limited-edition items from deadstock Nomex. These pieces are not just fashion statements but historical artifacts, offering fans a chance to own a slice of racing history. The collection's revolutionary design pushes the boundaries of what's possible in sports fashion, making it a true standout for any F1 fanatic. This collaboration also emphasizes responsibilities and principles that have long been championed by RÆBURN. Blending PUMA's sporting heritage with RÆBURN's innovative upcycling techniques and Mercedes-AMG PETRONAS F1 Team's engineering excellence, this collection is more of a movement than just apparel. Whether you're a motorsport enthusiast or a fashion-forward individual, shop the PUMA x MAPF1 x RÆBURN collection by clicking the link below. Shop The PUMA x MAPF1 x RÆBURN Collection PUMA x Mercedes-AMG Petronas F1 Team x RÆBURN Jacket Shop Now PUMA x Mercedes-AMG Petronas F1 Team x RÆBURN Logo Tee Shop Now PUMA x Mercedes-AMG Petronas F1 Team x RÆBURN Jacket Shop Now PUMA x Mercedes-AMG Petronas F1 Team x RÆBURN Logo Tee Shop Now Source: PUMA

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By Jordan Aquistapace –  May 06, 2024

How To Buy: The New PUMA x Mercedes-AMG Petronas F1 x Mad...

Mercedes-AMG Petronas F1 welcomes some extra color to its newest collaboration collection. In a fuel-inspired collaboration that kicks off on the start line, PUMA joins forces with the Mercedes-AMG Petronas Formula One Team to launch a collection by renowned artist Mad Dog Jones. The fusion of style, performance, and motorsport brings together the dynamic energy of racing with visionary artistic expression. Inspired by the pulsating atmosphere of Miami's Thermal Vision, the collection captures the chromatic vibrancy and electrifying ambiance of the city. Each piece mirrors the aerodynamic precision of motorsport, symbolizing the exhilarating speed and adrenaline-fueled excitement of the racetrack. Mad Dog Jones describes the collection as an ode to the raw edge of motorsport, celebrating the grit, speed, and heat dynamics of the race. With meticulous attention to detail, each piece is crafted with a relaxed fit and vintage feel. Ahinthhan Anburaja, Product Line Manager for PUMA Motorsport, highlights the collection's celebration of championship excellence, blending the energy of motorsport with Mad Dog Jones' vision. The exclusive collaboration represents a crossroad of worlds, where the legacy of motorsport meets the vision of contemporary art. With its timeless look and wearable head-to-toe lineup, the Mad Dog Jones x Mercedes-AMG Petronas F1 Team x PUMA collection is a must-have for those who dare to embrace the art of racing. Shop the all-new Mad Dog Jones x Mercedes-AMG Petronas F1 Team collection from PUMA by clicking the link below. Shop PUMA x Mercedes-AMG Petronas F1 x Mad Dog Jones Our Top Picks Mercedes-AMG Petronas F1 Team x Mad Dog Jones Statement Jacket Shop Now Mercedes-AMG Petronas F1 Team x Mad Dog Jones Spirex Running Sneakers Shop Now Mercedes-AMG Petronas F1 Team x Mad Dog Jones Graphic Hoodie Shop Now Mercedes-AMG Petronas F1 Team x Mad Dog Jones Russell Ball Cap Shop Now Mercedes-AMG Petronas F1 Team x Mad Dog Jones Statement Woven Pants Shop Now

RMS LV23 9

By Jordan Aquistapace –  November 27, 2023

RM Sotheby's Official F1 Las Vegas GP Auction Sets Record...

RM Sotheby's Official Auction of the Las Vegas Grand Prix at Wynn Las Vegas concluded with a staggering $59.7 million in sales, making it a historic event in the world of high-value auctions. The star of the show was the 2013 Mercedes-AMG Petronas F1 W04, driven to victory by Sir Lewis Hamilton, which set a record as the most valuable modern Formula One car ever sold, achieving an astounding $18,815,000. This auction, projected as “the biggest event in the world in 2023” by its organizers, was held against the backdrop of the thrilling Las Vegas Grand Prix race weekend. Hosted in the Awakening Theater at Wynn Las Vegas, the auction presented an awe-inspiring theatrical experience to the bidders, contributing to an 87% sell-through rate. Bryon Madsen, President of RM Sotheby's, highlighted the collaboration with Wynn Las Vegas and the team's effort to create an extraordinary auction event amidst a series of high-quality events. Sir Lewis Hamilton's first race-winning Mercedes F1 car, now the most valuable modern Formula One car ever sold, was the centerpiece of this remarkable sale. The 2013 Mercedes-AMG Petronas F1 W04, which also featured in The Netflix Cup, was the first car driven to victory by the Formula One champion Sir Lewis Hamilton for the Mercedes-AMG Petronas team. Its sale for $18,815,000 after intense bidding marks it as the most valuable modern-era Formula One car ever sold. Another highlight was the 2002 Mercedes-Benz CLK GTR Roadster, an open-top version of the iconic homologation special that dominated the late-1990s FIA GT Championships. Chassis 000034, one of only six examples built and with extremely low mileage, fetched $10,235,000. Furthermore, the auction made headlines with Tom Brady’s Game-Worn and Signed Tampa Bay Buccaneers Jersey from his final NFL game, which sold for $1.4 million, setting a new auction record for a football jersey. This jersey, worn in the NFC Wildcard Playoff game against the Dallas Cowboys, symbolized the end of Brady’s illustrious 23-season NFL career. The success of the Las Vegas Grand Prix auction, with its record-breaking sales and extraordinary offerings, reinforces RM Sotheby's commitment to innovation and excellence in the global auction industry. View all RM Sotheby's inventory currently featured on duPont REGISTRY by clicking the link below. View All RM Sotheby's Inventory For Sale Source: RM Sotheby's

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