Fashion designer Paul Smith is known for a fun-loving aesthetic, vibrant colors, bold stripes, and decades of British legacy. Similarly, MINI is known for its charm and British heritage, and the two brands have been in collaboration for nearly 30 years. It started with a limited-edition classic MINI in 1998, which featured a blue exterior and anthracite wheels, and evolved to include a stripe-covered one-off in 1999, and other cars in the 2020s.
Now, a new cohort of Paul Smith Edition MINI cars has debuted in the Americas, choosing Paul Smith’s iconic Los Angeles flagship boutique as the venue. The store, located on the city’s iconic Melrose Avenue, is known for its unmistakable pink, monolithic exterior. There, the new Paul Smith Editions were debuted for the Americas, consisting of three different models: a two-door MINI Cooper, a four-door MINI Cooper, and a MINI Cooper Convertible.
Three available exterior colors are part of the lineup for the new Paul Smith Edition MINI cars, with two of them being exclusive to the Paul Smith Edition. Those are Statement Grey, which references the 1959 Austin Seven, Inspired White, derived from the classic MINI beige, and Midnight Black Metallic.
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Regardless of the exterior color, the side mirrors, radiator grille, and wheel hub covers are all finished in a Nottingham Green accent color, named so as a reference to Sir Paul Smith’s hometown. The roof of the Paul Smith Edition MINI is available with a Nottingham Green finish with Paul Smith’s signature multicolor stripe, or a matte and gloss Jet Black stripe. The convertible comes with a black soft top. Black wheels and Paul Smith’s signature on the rear handle strip complete the exterior configuration.
Other details in the new Paul Smith Edition MINI include Nightshade Blue Vescin sport seats, a knitted black finish on the dashboard and door panels, Paul Smith stripes on the steering wheel, exclusive Paul Smith display backgrounds, and floor projection when the door is open that displays a handwritten “hello,” along with door sills that say “Every day is a new beginning.” With the iconic, fun-loving aesthetic that Paul Smith has become an icon for, and the cherished heritage of the MINI brand, the new Paul Smith Edition MINI is a $1,400 upcharge on two and four-door MINI Cooper models, as well as MINI Cooper Convertibles that are equipped with the Iconic trim. Pre-ordering for the new Paul Smith Edition opens on June 3, with cars set to arrive at US MINI dealers in August.
Image Source: BMW Group