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FTC Pricing Update: Staying Ahead of Industry Changes

FTC Pricing Update: Staying Ahead of Industry Changes

At duPont REGISTRY, we’re continuing to monitor developments surrounding the Federal Trade Commission’s proposed Vehicle Shopping Rule and what it could mean for dealers.

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At duPont REGISTRY, we’re continuing to monitor developments surrounding the Federal Trade Commission’s proposed Vehicle Shopping Rule and what it could mean for dealers.

While portions of the rule were recently set aside by the courts, we believe transparency remains the right long-term approach. Rather than waiting for future regulatory changes, we’re taking practical steps today that help provide additional context for consumers while supporting our dealer partners.

As part of this effort, we’ve added the following disclosure to every Vehicle Details Page (VDP): Prices are dealer-provided and may exclude additional fees or taxes. Contact the dealer directly to confirm final out-the-door pricing. Additional fees and charges may apply when using dealer financing. You can view an example of this in the image below, highlighted in the red square.

The disclosure is available through an informational hover on pricing and is designed to give shoppers additional clarity without changing how vehicle pricing is displayed.

We’re also continuing to monitor regulatory developments, dealer feedback, and broader marketplace trends. If additional requirements emerge in the future, we’ll continue working closely with our partners to ensure the platform evolves alongside the industry.

Our goal is simple. Stay informed, remain proactive, and make updates that benefit both dealers and consumers. 

duPont REGISTRY

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