Porsche is tapping into one of its most surprising chapters this weekend, bringing a revived Apple-inspired racing livery to the IMSA WeatherTech SportsCar Championship at WeatherTech Raceway Laguna Seca. Both factory Porsche 963 race cars will sport the one-off look, swapping the stock modern Porsche livery for something pulled straight from an almost-forgotten chapter of racing history. 2026 marks 75 years of Porsche Motorsport and 50 years since Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Instead of doing something polished or predictable, Porsche has gone back to celebrate a car most people don’t even realize existed.
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That connection comes from the Porsche 935 K3 owned by Dick Barbour Racing in 1980, including its run at the 24 Hours of Le Mans. That car famously sported Apple Computer’s rainbow-striped livery, which at the time was pretty unusual for motorsport and, honestly, still a little today. It wasn’t a long-term sponsorship or anything like that, but it stuck because it just looked so different from everything else on the race track. Seeing that vision carried forward onto a modern prototype like the 963 is where things get seriously nostalgic for Porsche purists and motorsport fanatics. It’s two very different eras of racing intersecting in a way that actually makes sense visually.
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And Laguna Seca is an appropriate place for it all to happen. The world-renowned track has deep ties to Porsche’s North American racing story, and it’s close enough to Apple’s Cupertino home base. It’s also hosted several Porsche Rennsport Reunion events, so there’s already a history of the brand treating it as a cultural stage. Whether this Apple throwback is just a one-off or a hint at something to stay, it works because it pulls a real moment from the past and puts it back on track.
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Source: Porsche