The French Riviera is home to some of the world’s most beautiful, desirable, and luxurious coastal destinations, and St. Tropez is well known as a place to be in the summer, with some of the world’s favorite beaches and nightlife. This summer, Rolls-Royce is bringing its ultra-luxury vehicle lineup to St. Tropez for the summer season, with what the brand says is its most extensive summer program yet.
Rolls-Royce’s presence in St. Tropez seeks to bring Rolls-Royce’s vehicles to the places where its owners and customers already spend their time. Other seasonal experiences from the ultra-luxury manufacturer include one in Courchevel 1850 in the winter, and a presence in Egypt later this summer. Building on the success of previous St. Tropez summer programs, sixteen bespoke Rolls-Royce, including the Black Badge Spectre Series II, will be at some of the most distinguished addresses in St. Tropez: La Réserve Ramatuelle, Airelles Château de la Messardière, Airelles Pan Deï Palais and Nikki Beach.
Guests at each destination can choose from Rolls-Royce’s entire portfolio of ultra-luxury vehicles, including the new Black Badge Spectre Series II, which is the most powerful Rolls-Royce yet. Clients can take the new Rolls-Royce lineup for self-driven journeys or chauffeur-driven transport among the Riviera’s beauty. Rolls-Royce St. Tropez presence also includes private events at venues like Airelles Château de la Messardière, Place des Lices, and Airelles Pan Deï Palais.
<- Gallery ->
The continued presence in St. Tropez during the summer reflects an ongoing history between the manufacturer and the location. A historic icon of luxury and a source of inspiration for any luxury brand, St. Tropez’s neighboring Le Canadel was a favorite destination for Sir Henry Royce, and Le Rossignol served as the inspiration for the recently unveiled Project Nightingale. This summer, Rolls-Royce boasts a bigger presence in St. Tropez than ever before, with its stunning lineup of ultra-luxury vehicles being showcased in Riviera splendor.
Image Source: Rolls-Royce Motor Cars