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By Jordan Aquistapace –  June 22, 2026

RUF Launches Its 2026 Summer Collection Inspired by the CTR "Yellowbird"

As the automotive world shifts toward electrification and hybrid powertrains, many of us collectors and enthusiasts find ourselves longing for an era that may be considered forgotten. Back to a time when speed wasn't delivered at the press of a pedal, but earned behind the wheel. When lap times were decided not by software or launch control, but by the driver who could heel-and-toe through a corner. It’s an era that RUF Automobile continues to preserve with its ongoing dedication to building true driver’s cars, just as Alois Ruf Sr. first intended back in 1939. Under the creative direction of his granddaughter, Aloisa Ruf, RUF has since grown into a lifestyle beyond the interior, with curated collections that celebrate those monumental cars and the milestone moments that continue to shape the brand.Inspired by racing weekends, team apparel from past motorsport eras, and street culture, Aloisa and RUF Automobiles just launched their Summer 2026 Collection, featuring head-to-toe styles for those with a passion for all things automotive. The colorway of the collection also derives directly from the cars that have made RUF so popular over the years, with a yellow-and-black palette that nods to the iconic CTR “Yellowbird”. Made famous for outperforming the Ferrari F40 and laying down a blistering Nürburgring lap time, the RUF CTR was truly ahead of its time, with a 469-horsepower, twin-turbo rear-wheel-drive setup capable of 217mph. The Summer Collection includes vehicle studies, technical drawings, and graphics from the RUF archives on T-shirts, hoodies, long-sleeved shirts, and caps. Aloisa even tapped into the brand’s iconic green shade to inspire new looks, with clean, simple styles that reflect the same less-is-more approach as RUF’s motoring side. One of the release’s biggest highlights is a custom pair of RUF Driving sneakers, custom-made with dark green tones, touches of houndstooth, and a flatbottom gum sole designed specifically with analog driving in mind.  So whether you're one of the lucky few CTR Yellowbird owners or just an enthusiast who appreciates the art behind a well-built sports car, celebrate one of the greatest manufacturers of all time with RUF Automobile’s new 2026 Summer Collection. Shop The Collection

By Jordan Aquistapace –  August 23, 2024

How To Buy: Highsnobiety x RUF Automobile's New Capsule C...

The Highsnobiety x RUF capsule blends RUF’s legacy with streetwear in a 20-piece collection. Highsnobiety has teamed up with RUF Automobile to launch a capsule collection that blends high-performance automotive heritage with cutting-edge streetwear. Known for their unmatched craftsmanship and precision, RUF, led by Estonia Ruf, Alois Ruf Jr., and Aloisa Ruf, engineers just 35 cars a year, making this collaboration a unique way to celebrate the brand’s legacy. The 20-piece collection, curated by Aloisa Ruf in collaboration with Highsnobiety, features an array of apparel and accessories that bring RUF’s iconic green, yellow, black, and white color palette to life. Standout pieces include a green leather bomber and a race car jacket with matching bottoms, alongside hoodies, t-shirts, and accessories that pay homage to RUF’s celebrated past and bright future. For those looking to accessorize, the collection includes hats, a leather tray, and even mini racing helmets for collectors. Branded automotive objects, like a clock, keychain, mug, and Yeti water bottle, extend the RUF experience beyond the car. The collaboration also introduces two exclusive Unimatic watches, limited to just 100 pairs each. The Modello Tre U3-RUF-G features a brushed stainless steel finish with RUF green highlights, while the Modello Tre U3-RUF-B boasts a black diamond-like carbon finish with touches of RUF yellow. The campaign for the collection creatively combines the automotive world with fashion, showcasing the pieces in a co-branded RUF x Highsnobiety gas station. Shop the all-new Highsnobiety x RUF Capsule Collection by clicking the link below. Shop Highsnobiety x RUF Automobile

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