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The JURA Z10 in a new color dispenses a beautifully layered latte into a clear glass, showcasing its modern automatic features, sweet enhancement technology, digital display, and transparent water reservoir.

JURA Unveils Sweet Enhancement, New Color for the Z10

JURA expands the capabilities of the Z10 automatic coffee machine with the user-favorite Sweet Foam Function for an added indulgence which infuses milk foam with flavored syrup. The new Z10 is also available in a stunning new finish, Aluminum Black

A Sweet Innovation
With the new Syrup Attachment Dual Spout, the Z10 becomes JURA’s first automatic coffee machine to offer hot coffee, cold brew, and Sweet Foam. Simply fill the attachment with flavored syrup and attach it to the frother. The Z10 infuses the syrup evenly into the ultra-fine milk foam, and flavor intensity can be customized.

A modern JURA Z10 automatic coffee machine with Sweet Enhancement technology dispenses iced coffee into a clear glass, set on a white surface with a gray background.

Hot and Cold Brew Beverages on Demand 
The Z10 offers up to 40 specialties, from rich espressos and velvety flat whites to refreshing cold brew lattes. JURA’s 3D Brewing Technology ensures optimal extraction for hot drinks by channeling water through the coffee grounds at multiple levels. For cold brew specialties, the exclusive Cold Extraction Process pulses cold water through freshly ground coffee under high pressure, for a perfectly balanced flavor. 

A JURA Z10 coffee machine in a new color dispenses iced coffee—with a hint of sweet enhancement—into a glass filled with ice cubes on a silver drip tray.

An Exquisite Finish
The stunning Aluminum Black finish features a sleek, brushed aluminum front panel that adds an edgy, industrial touch. Elegant original details like the convex-concave front panel and clear water tank with wave design make the Z10 a tribute to excellent taste.

Close-up side view of the JURA Z10 coffee machine in its new color, showcasing its internal grinder with whole coffee beans visible through a transparent panel for sweet enhancement.

Precision Grinding  
JURA’s Product Recognizing Grinder (P.R.G.) automatically adjusts the grind fineness to suit the selected beverage. This advanced grinder works with speed and precision to optimize each specialty — whether it's hot or cold brew. 

A hand uses the touchscreen menu of the new color JURA Z10 coffee machine to select sweet enhancement settings for a latte macchiato.

Effortless Operation and Smart Connectivity 
The Z10’s 4.3-inch touchscreen display and intuitive Blue Crystal Rotary Switch make it easy to select and personalize beverages. Integrated maintenance system ensures the machine remains in peak condition with minimal effort. With built-in Wi-Fi Connect, users can also operate the Z10 remotely via JURA’s exclusive J.O.E. (JURA Operating Experience) app. 

The Z10 Aluminum Black has an actual retail price of $4,299 and is sold exclusively at Williams Sonoma and jura.com. The Z10 also comes in Aluminum White ($4,299), Diamond Black ($4,199), and Diamond White ($4,199).

JURA offers the largest assortment of automatic coffee machines, with actual retail prices ranging from $1,199 to $5,499. For more information, visit jura.com.


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