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McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Jordan Aquistapace – March 19, 2025

URWERK Debuts Its All-New UR-101 T-REX Watch, Limited To ...

66 million years old and still roaring. Known for thinking outside the box and pushing the boundaries of traditional watch design, URWERK prides itself on creating truly complex and modern watches inspired by the world around them. Tapping into the dinosaur age and the 66 million-year-old Tyrannosaurus Rex, URWERK just launched the UR 101 T-REX as the newest addition to its UR-101 collection, limited to only 100 pieces worldwide. The special edition watch features a textured 41mm case that resembles the scales and skin of a T-Rex, crafted from hand-painted guilloché bronze that withstands an impressive 30-meter water resistance. Its 180-degree display pays homage to URWERK's original model with its signature "wandering hours" design. While bronze remains the main material used, its PVD-coated steel-covered caseback features integrated lugs that house the controls to set the UR-101. The UR-101 T-REX generates power from URWERK's in-house UR-1.01V self-winding movement, using two satellites to operate its hours and minutes functions. Adding comfort and practicality to a watch best described as "out of this world," URWERK fits the T-Rex-inspired UR-101 on a black rubber strap with a calfskin lining. The new limited-edition UWERK UR-101 T-REX is now available at authorized boutiques around the world with a price tag of CHF 3,800. View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: URWERK Geneve

By Jordan Aquistapace – March 14, 2025

OMEGA Debuts Its First-Ever Seamaster Planet Ocean Worldt...

With a well-rounded collection of watches that fit the wants and needs of any lifestyle, OMEGA continues to evolve its lineup with eye-catching designs and innovative materials. And while models like the Speedmaster and Seamaster stand out as staples for the brand with their iconic designs, its Worldtimer Collection showcases some seriously impressive ingenuity for those who share a passion for world travel. OMEGA is proud to welcome the Worldtimer into its Seamaster series with the debut of its all-new Seamaster Planet Ocean Worldtimer, featuring two distinctive colorways. Expanding off the ever-popular Aqua Terra 150m, first revealed in 2017, the new release pays homage to its timeless style while introducing a blend of mechanical complexity and detailed aesthetics. The Seamaster Planet Ocean Worldtimer shows off a robust 45.50mm brushed case and laser-etched bezel crafted from black ceramic. The most notable feature of the watch lies at the center, where a Grade 5 titanium dial perfectly depicts a view over the North Pole created through laser ablation and varnish. Surrounding the topographic map is a 24-hour indication, dividing night and day. The automatic Co-Axial Master Chronometer Calibre 8938 powers these watches, visible through a sapphire crystal case back. Fans of the classic Planet Ocean collection will also notice the impressive 600-meter water resistance, allowing each Worldtimer to go deeper than ever before. Shop all OMEGA watches by clicking the link below. Shop All OMEGA Watches View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: OMEGA

By Jordan Aquistapace – March 10, 2025

Hublot Unveils The Big Bang MECA-10 'Aspen One' At The Sn...

Hublot's new release hits the slopes in style. Hublot kicked off the launch of the all-new Big Bang MECA-10 'Aspen One' in perfect fashion during The Snow League's first-ever competition weekend at Aspen Snowmass. With snowboarders and freestyle skiers going all out at Buttermilk Mountain, the event was packed with festivities on and off the slopes. The energy carried over to the Champions Party at the Snow Lodge at St. Regis Aspen, where DJ Steve Angello of Swedish House Mafia kept the party going. Hublot, the official timekeeper of The Snow League, made things extra special by awarding Classic Fusion Racing Grey watches to winners Yuto Totsuka and Gaon Choi. Big names like Shaun White, Nina Dobrev, Julianne Hough, and J Balvin also made an appearance throughout the weekend. The Big Bang MECA-10 Aspen One is the latest in Hublot's ongoing partnership with Aspen Snowmass, combining high-end watchmaking with winter action sports. The 45mm black ceramic case, white ceramic bezel, and skeletonized dial give it a bold look, while the manual-winding movement packs an impressive 10-day power reserve. The watch was a fitting highlight for an event focused on pushing boundaries, much like The Snow League. Founded by Shaun White, the league is bringing a fresh take to competitive snowboarding and freeskiing with stops in China, Switzerland, and Aspen over the next two years. Between high-flying tricks, exclusive parties, and a new watch release, Hublot and The Snow League made sure this was a weekend to remember. Shop all Hublot watches for sale by clicking the link below. Shop All Hublot Watches View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: Hublot

By Jordan Aquistapace – February 25, 2025

Audemars Piguet Kicks Off Its 150th Anniversary By Unveil...

Starting off the year with 2025 first semester novelties. With centuries of expertise and evolution in the world of luxury watches, you'd think that Swiss watchmakers like Audemars Piguet would run out of new ideas for its ever-growing collections. Thankfully, that's not the case, as AP continues to debut new creations and variants of their most popular models with innovative materials and designs. This year, Audemars Piguet is proud to celebrate its 150th Anniversary by unveiling a new lineup of watches for the new year. From new styles of the marine-inspired Royal Oak Offshore to elegant dial design on the Code 11.59, Audemars Piguet indeed delivered a wide variety of new releases in celebration of its milestone year. Discover Audemars Piguet Royal Oak Perpetual Calendar Openworked "150th Anniversary" Audemars Piguet marks its 150th anniversary with the Royal Oak Perpetual Calendar Openworked, a limited edition of just 150 pieces. This model is the last to feature Calibre 5135, wrapping up nearly a decade of precision timekeeping. The mix of titanium and Bulk Metallic Glass (BMG) on the case and bracelet gives it a sleek, modern edge, while the vintage-inspired dial takes cues from a historic pocket watch. The anniversary watch is a fitting tribute to AP’s legacy, combining classic aesthetics with cutting-edge materials in true Royal Oak fashion. Code 11.59 By Audemars Piguet Grande Sonnerie Carillon Supersonnerie In addition, Audemars Piguet is introducing five new 41mm Code 11.59 Grande Sonnerie Carillon Supersonnerie timepieces as part of the celebration. These models feature cases in black ceramic, platinum, and various gold finishes. Two versions showcase stunning iridescent opal dials, while the other three offer a clear view of the intricate movement through sapphire dials. Powered by the hand-wound Calibre 2956, each delivers exceptional sound and precision. Royal Oak Offshore Audemars Piguet's sports model line just got bigger with two new Royal Oak Offshore Selfwinding Chronographs, showcasing the brand's legendary use of ceramic. One model features a bold 43mm black ceramic case with green ceramic accents and titanium details, while the other sports an all-black 42mm case and integrated bracelet for a sleek, modern look. Both variations house AP's selfwinding chronograph movements, visible through the sapphire and titanium caseback. With their mix of high-tech materials and detailed hand-finishings, these watches stay true to Audemars Piguet's 150-year legacy of exceptional craftsmanship. Code 11.59 By Audemars Piguet Flying Tourbillon 38mm Audemars Piguet expands its lineup with a 38mm Code 11.59 Selfwinding Flying Tourbillon, bringing a sleek monochrome look in 18-carat sand gold with sparkling diamonds. This is the first time AP has offered a selfwinding flying tourbillon in this size, powered by the ultra-thin Calibre 2968. With its compact design and elegant details, this watch introduces a new era of smaller, more intricate complications while staying true to AP’s signature expertise. Code 11.59 By Audemars Piguet 41mm Audemars Piguet introduces two new Code 11.59 models in stainless steel, adding to the lineup from 2023. These versions feature a fresh grey dial and strap, subtly accented with the brand’s signature “Bleu Nuit, Nuage 50” shade. Available as a Selfwinding or a Selfwinding Chronograph, both models emphasize comfort and readability while keeping a clean, understated look. With their refined design and versatile appeal, these new additions bring another layer of depth to the Code 11.59 collection. Source: Audemars Piguet

Experience the elegance of the RM 74-02 by Richard Mille, a luxury watch with an Automatic Tourbillon. It features a white strap and an exposed, intricate mechanism within a rectangular gold-tone casing.

By Jordan Aquistapace – February 19, 2025

Richard Mille Debuts The RM 74-02 Automatic Tourbillon In...

While every luxury watch is unique in its own way, a tourbillon is undoubtedly sophisticated and status-worthy because of its highly complex design. A master in the craft of engineering tourbillons for its exclusive collection of lightweight models like the RM 74-02, Richard Mille continues to evolve the age-old movement with modern-day materials and technology. The Swiss horologists at Richard Mille are proud to carry on the legacy of the beloved tourbillon with the launch of its new RM 74-02 Automatic Tourbillon in Gold Quartz TPT. This precious material, exclusive to the brand, combines ultra-thin quartz fibers with 22-carat red gold leaves, creating a case design that's both durable and eye-catching. The layering process gives each piece a natural, striated pattern, guaranteeing no two watches are exactly alike. The contrast between the warm gold and rugged quartz gives the brand's signature tonneau shape a striking look. Under the hood, the RM 74-02 runs on Richard Mille's in-house CRMT5 Calibre, an automatic tourbillon movement with an impressive 50-hour power reserve. The openworked construction showcases the fine details on centerstage, from the red gold and platinum rotor to the beveled edges that frame the movement. Like its Gold Carbon TPT counterpart, this RM 74-02 version brings a bold new look to an already innovative watch. View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: Richard Mille

By Jordan Aquistapace – February 19, 2025

Girard-Perregaux Launches The New Laureato Aston Martin E...

Since 2021, Aston Martin has successfully made its mark in the luxury watch world through its fuel-driven partnership with the horologists at Girard-Perregaux. Inspired by the timeless heritage of two iconic brands and their pursuit of excellence, the Girard-Perregaux x Aston Marton Collection continues to grow with new additions incorporating hypercar-inspired designs and materials. Today, Girard-Perregaux is proud to launch the all-new Laureato Chronograph Aston Martin Edition as the sixth release for the dynamic duo. The watch pays homage to Aston Martin's legacy and its century-long association with the color green, which makes the iconic Laureato a perfect fit for the occasion. The dial, finished in an eye-catching iridescent green that shifts between shades depending on the light, pays tribute to Aston Martin's iconic racing colors. A meticulous 14-step process and 15 ultrathin layers of paint help achieve this look, making the finish as detailed as the bodywork of a high-performance car. The lightweight titanium case keeps things comfortable on the wrist, taking inspiration from cars like the Valkyrie, with skeletonized hands inspired by Aston Martin's signature front grille. Inside, the Laureato Chronograph Aston Martin Edition packs Girard-Perregaux's in-house GP03300 movement, visible through a sapphire caseback stamped with the Aston Martin logo. The watch comes fitted on a matching polished and brushed stainless-steel bracelet. Shop all Girard-Perregaux watches for sale by clicking the link below. Shop All Girard-Perregaux Watches View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: Girard-Perregaux

This Hublot Big Bang watch showcases a striking black and blue visible mechanical design with multiple dials, and is completed with a sleek black rubber strap.

By Jordan Aquistapace – February 18, 2025

Hublot Debuts Its Newest Big Bang As The World's First Mu...

A first of its kind. Pushing the limits of traditional watchmaking with innovative materials and movement technology, Hublot is back at it again with its latest breakthrough, Magic Ceramic. After years of experimenting with vibrant ceramic shades, the Swiss watchmaker has now cracked the code on combining multiple colors into one seamless design. Unlike simple layering, the process requires precision heat control to keep colors vivid and evenly fused. The result is a totally unique look that makes its world debut on the new Big Bang Unico Magic Ceramic. A limited edition of just 20 pieces, the watch features deep blue circular patterns against a dark grey ceramic bezel. Inside, the watch runs on Hublot’s in-house UNICO automatic flyback chronograph movement, finished in a grey shade that matches the ceramic case. Hublot's black lined rubber strap keeps things sleek, rounding out an artistic and high-tech design. Hublot’s Director of R&D, Mathias Buttet, calls Magic Ceramic "a major technical feat," combining science, craftsmanship, and creativity. With more than four years of research behind it, this new material is set to open up all kinds of possibilities for future designs. View all Hublot watches for sale by clicking the link below. Shop All Hublot Watches View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: Hublot

A black watch with a textured dial, luminescent hands, and teal accents is elegantly showcased against a gradient aqua and black background, inspired by the Toto Wolff Edition Big Pilot’s Watch.

By Jordan Aquistapace – February 18, 2025

IWC Schaffhausen Unveils The Big Pilot’s Watch Shock Abso...

Inside the action-packed world of Formula 1 racing, there's no more prominent name than Mercedes-AMG PETRONAS, with an illustrious history of championship wins and world-renowned drivers. And behind every great team is an even better leader, which is where the CEO of Mercedes-AMG PETRONAS F1 Team, Toto Wolff, comes in. IWC Schaffhausen is bringing F1 energy to the wrist by revealing its all-new Big Pilot's Watch Shock Absorber XPL Toto Wolff edition. Limited to just 100 pieces, the new Big Pilot's watch is all about its ruggedness as an everyday piece. It features IWC's SPRIN-g PROTECT shock absorber system, which helps it handle serious impacts. The case is made from lightweight yet durable Ceratanium, while the black dial pops with PETRONAS green accents, including a glowing Super-LumiNova coating. It's a design that feels right at home in F1, where split-second decisions and extreme forces are just part of the game. Toto Wolff himself has worn a prototype of this watch during some of Mercedes-AMG PETRONAS' most intense races, proving it's built for action. Inside, the IWC-manufactured 32101 caliber keeps things running smoothly with an impressive 120-hour power reserve. Flip it over, and you'll see Wolff's signature on the tinted sapphire case back, adding a personal touch. The watch comes on a green rubber strap with an extra black rubber option. With Mercedes-AMG PETRONAS gearing up for the 2025 season and introducing Kimi Antonelli as George Russell's new teammate, this watch feels like a fitting tribute for F1 fans and watch enthusiasts. Click the link below to shop all IWC Schaffhausen watches for sale. Shop All IWC Schaffhausen Watches View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: IWC Schaffhausen

Set against a snowy mountain landscape, the Hublot Big Bang MECA-10 wristwatch boasts a mechanical, skeletonized dial complemented by a sleek black and white strap, embodying true mountain luxury.

By Jordan Aquistapace – February 12, 2025

Hublot’s New Big Bang MECA-10 Aspen One Celebrates Mounta...

Inspired by the adventure and beauty of Aspen Snowmass. Hublot and Aspen One are back with another exclusive timepiece, the Big Bang MECA-10 Aspen One. Designed to capture the essence of Aspen Snowmass, Hublot's newest release combines high-end Swiss craftsmanship with the adventurous spirit of the mountains. The black ceramic case and white ceramic bezel contrast perfectly, mirroring the snow-covered peaks. At twelve o'clock, the Aspen Leaf logo stands out as a nod to the area's rich heritage, while titanium components connect with Aspen's silver mining past. Inside, Hublot's in-house MECA-10 movement delivers an impressive 10-day power reserve, making it as functional as it is stylish. True to Hublot's fusion of design, the movement is fully skeletonized, exposing the intricate workings of the 223-component mechanism. The watch comes with two interchangeable straps—one in white calf leather and another in black rubber—giving owners the flexibility to switch up their look. Even the packaging embraces sustainability, with a Hublot Green box made from 98% eco-friendly materials. With this release, Hublot continues its partnership with Aspen One, marking its first collaboration with a U.S. ski destination. The Big Bang MECA-10 Aspen One is available at select Hublot boutiques in the U.S. for $27,400. Shop all Hublot watches for sale by clicking the link below. Shop All Hublot Watches View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: Hublot

By Jordan Aquistapace – February 10, 2025

Tom Brady Spotted Wearing A $740K Jacob & Co. Tourbillon ...

The Super Bowl Champion returns to the game's biggest stage wearing a true showstopper. Even more distinguishable than its collection of luxury watches is Jacob & Co.'s long-standing friendships with the biggest names in sports, music, and entertainment, with more than three decades of history as the go-to jeweler. Whether it's designing a $7 million Billionaire watch for Jake Paul's fight against Mike Tyson or teaming up with Cristiano Ronaldo for an exclusive CR7 collection, it's clear that Jacob Arabo is a reigning champ in the watch world. Last night, the NYC-based watchmaker enjoyed some serious airtime on the NFL's biggest stage as Tom Brady wore a jaw-dropping Jacob & Co. watch while commentating during the 2025 Super Bowl. While all eyes were on the Philadelphia Eagles as they dominated the Kansas City Chiefs for their second Super Bowl title, Brady's exclusive Caviar Tourbillon also earned some screen time as it quickly went viral on social media. Jacob & Co.'s Caviar Tourbillon features a robust 47mm 18k rose gold case covered in 224 baguette-cut gems, all of which are hand-set by artisan watchmakers. In addition to a crown embedded with 16 more gems and a large rose-cut gem, the dial itself shows off a series of concentric rows using 130 more matching precious stones. Adding an extra touch of elegance to Tom Brady's Caviar Tourbillon, Jacob & Co. incorporated a luxurious brown alligator leather strap and matching 18k rose gold buckle. But Brady wasn't the only one wearing a Jacob & Co. watch last night. Philadelphia Eagle Saquon Barkley also wore an eye-catching Astronomia Solar as he walked into the stadium before the big game. View this post on Instagram A post shared by JACOB & CO. (@jacobandco) Source: Jacob & Co. Instagram

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