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Phillips' $96 Million Watch Auction Sets a New Record in Geneva

By Jordan Aquistapace –  May 11, 2026

Phillips' $96 Million Watch Auction Sets a New Record in Geneva

The luxury watch market just crossed another monumental milestone, and once again, Phillips is at the center of it. During its Geneva Spring Season auctions, Phillips in Association with Bacs & Russo achieved the highest-grossing watch auction total ever recorded, bringing in more than $96 million across nearly every lot offered. Out of 225 watches presented at The Geneva Watch Auction: XXIII, 224 sold, an almost unheard-of success rate. More importantly, the results support the fact that the watch industry’s demand for rare vintage watches, independent watchmakers, and historically important timepieces continues to climb. As expected, some of the biggest names in Swiss watchmaking dominated headlines. Patek Philippe once again proved its prestige, led by an ultra-rare Ref. 2523 “South America” world timer that sold for over $10 million after an intense bidding battle. F.P. Journe continued its rapid rise among collectors with multiple world records set for rare Chronomètre à Résonance models. But the most interesting part of the auction was the growing attention paid to independent brands and pocket watches. Collectors kept their eyes on watches from names like Akrivia, Louis Richard, and Louis Audemars & Co., showing that today’s buyers are looking beyond mainstream luxury names for rarity and historical significance. Sold Above $1 Million Patek Philippe Ref. 2523 "South America" - $10,245,807 F.P. Journe Chronomètre à Résonance "Souscrietion No. 18" - $6,274,125 Louis Richard "Triple Detent Constant Force One Minute Tourbillon Chronometer" - $5,106,816 Patek Philippe Ref. 6002G-010 Sky Moon Tourbillon - $4,172,454 Akrivia AK-06 - $3,861,000 Louis Audemars & Co, No. 12112 "La Royale" - $3,238,092 F.P. Leurne Chrenometre a Resonance "Pisa" - $3,000,502 F.P. Journe, Octa Chronograrhe 38mm Brass Movement - $2,206,562 Greubel Forsey X Philippe Dufour X Michel Boulanger Naissance d'Une Montre 1 N° 1/11 - $2,124,837 F.P. Lourne Tourbillon Souverain à Remontoir d'Egalité - $1,961,388 Agassiz Watch Co. "Victory Watch - Charles de Gaulle" Pocket Watch - $1,879,664 Paul Ditisheim "Minute Detent Escapement Tourbillon" - $1,634,490 Cartier, Mystery Clock - $1,569,110 Audemars Piguet Ref. 5503 Triple Calendar Chronograph with Moonphase Display - $1,405,661 The results also say a lot about where the modern collector market is headed. Watch auctions are no longer driven solely by traditional vintage Rolex and Patek buyers. Today’s bidders are younger and often very educated on independent horology, complicated movements, and niche watchmaking history. Phillips reported participation from bidders across 74 countries, with heavy activity online, over the phone, and inside the Geneva auction room itself. That helped push 14 watches beyond the million-dollar mark while setting 43 world records. The record-breaking auction also confirmed that rare watches now occupy the same territory as blue-chip art, collector cars, and fine jewelry, with no sign of slowing down anytime soon. Source: Phillips in Association with Bacs & Russo

Girard-Perregaux Revives ’70s Style With New 'Chocolate' Laureato

By Jordan Aquistapace –  May 08, 2026

Girard-Perregaux Revives ’70s Style With New 'Chocolate' Laureato

Back in the 1970s, the watch world was heavily shaped by a handful of defining trends, like TV-shaped cases, integrated bracelets, quartz movements, and especially two-tone designs, and Girard-Perregaux was right in the middle of it all with the iconic Girard-Perregaux Laureato. Now, more than five decades later, Girard-Perregaux is returning to its roots, honoring an era of fashion and watchmaking rarely replicated with an all-new Laureato Chronograph featured in a stunning two-tone ‘Chocolate’ colorway. Starting with the case, the Laureato’s sizeable yet comfortable tonneau-shaped design is crafted from 904L steel and contrasts with warm rose-gold accents on its octagonal bezel, crown, and pushers. The beautiful brown 'Clou de Paris' dial steals the show, with similar tones on the hands and indices that pull the entire look together. As with previous Laureato models, the balance between polished surfaces, angular lines, and softer curves remains key for nailing that quintessential 1970s luxury sports watch styling. Instead of using the traditional integrated steel bracelet, Girard-Perregaux opted for a brown rubber strap with that familiar hobnail texture, making it more casual and wearable.Powering the watch is Girard-Perregaux’s in-house GP03300 automatic chronograph movement. The caliber features 419 components, 63 jewels, a frequency of 28,800 vibrations per hour, and a power reserve of approximately 46 hours. Alongside its chronograph function, the movement also displays hours, minutes, small seconds, and date. The latest Laureato Chronograph continues to highlight Girard-Perregaux’s ability to combine sporty design, everyday comfort, and traditional haute horology in a watch that’s timeless in all every way.

IWC Schaffhausen Kicks Off Miami Grand Prix Weekend with Kimi Antonelli

By Jordan Aquistapace –  May 01, 2026

IWC Schaffhausen Kicks Off Miami Grand Prix Weekend with Kimi Antonelli

When Formula One weekend arrives in Miami, it flips a switch. Even days before cars hit the track for practice and qualifying, the city is already in full-blown festivities, and IWC Schaffhausen wasted no time joining in on the party. The brand hosted a small, early-week event in the Miami Design District, welcoming clients, locals, and other industry insiders. The special guest of the evening was Kimi Antonelli, the current championship leader for Mercedes-AMG PETRONAS Formula One, and one of the youngest drivers now carrying big expectations.The night was calm and cool. No theatrics or overpacked guest list, just Antonelli in conversation, talking about how quickly things have ramped up this season. He spoke about adjusting to the pace of Formula 1, managing pressure, and the constant balance between speed and consistency. A star-struck moment for most, it seemed more like a much-needed midweek check-in for Kimi before a busy race weekend. The night also celebrated the broader IWC–Mercedes relationship, which has been in place for over a decade and focuses on shared engineering DNA rather than brand-stamped dials.Around the room, a collection of IWC’s latest releases, fresh off their Geneva debut, was on display, giving guests a first look at pieces that pave the way for the brand's future. The lineup showcased aviation-inspired designs, updated movements, and functionality that mirrors the precision mindset of Formula 1. The room moved between conversations about lap times, travel schedules, and watchmaking, with little separation between the two. It was a low-key start to what will be a very exciting race weekend in Miami. Source: IWC Schaffhausen

TUDOR Reveals The Black Bay Chrono "Carbon 26" at Miami GP

By Jordan Aquistapace –  April 30, 2026

TUDOR Reveals The Black Bay Chrono "Carbon 26" at Miami GP

As the fuel-soaked festivities ramp up in Miami ahead of the Formula One Miami Grand Prix weekend, teams are already rolling out some seriously cool activations. From South Beach-inspired Ray-Ban sunglasses by Scuderia Ferrari to McLaren’s latest trackside teamwear drop with PUMA, the crossover between motorsport and lifestyle is stronger than ever. Now, alongside a bold new yellow livery inspired by Red Bull Summer Edition, the Visa Cash App Racing Bulls team  has one more surprise, quite literally. Enter the new special edition TUDOR Black Bay Chrono created just for the 2026 Miami Grand Prix.A tradition that we witnessed last year with the Black Bay Chrono Carbon 25 actually dates back even further for Tudor. The Swiss watchmaker’s wheel-to-wheel racing roots started in the 1960s, when the Tudor Watches Racing Team was campaigning the Porsche 906 in Japan. Now, decades later, Tudor is back to keep Visa Cash App RB drivers Liam Lawson and Arvid Lindblad on time with the all-new Black Bay Chrono “Carbon 26”. It’s all about material and purpose. Carbon fiber isn’t just for looks; it’s used throughout the case, the bezel, the dial, and even the smallest details to shave weight wherever possible. Equipped with an in-house MT5813 movement, the watch is engineered as a proper tool, with the tachymeter bezel tying everything back to its racing heritage.Lookwise, the connection to the Visa Cash App RB VCARB 03 is where you see the inspiration, with pops of yellow across the dial that mirror the livery. Limited to 2,026 pieces, the Black Bay Chrono Carbon 26 actually reflects something happening on track right now. Look out for TUDOR’s newest watch on the wrist of Liam Lawson and Arvid Lindblad as they look to finish in the top spot at this weekend’s Miami Grand Prix.

Sotheby's 'Important Watches' - Six World Records and $52 Million in Sales

By Jordan Aquistapace –  April 27, 2026

Sotheby's 'Important Watches' - Six World Records and $52 Million in Sales

Earlier this month, the watch world welcomed a whole new 2026 lineup of luxury timepieces from the biggest names in the industry, courtesy of Watches and Wonders. And while the latest-and-greatest in haute horology speaks to most collectors and enthusiasts, it's the vintage watch scene that continues to hold significance for those who appreciate early craftsmanship and a bit of a story behind the watches on their wrists. The team at Sotheby’s proved that the demand and popularity for vintage watches is higher than ever, setting six new world record sales over this past weekend as part of its Important Watches auction event in Hong Kong.  Now recognized as Sotheby’s most successful watch sale in its history, Important Watches brought in a total of more than $52 million and, along with several world records, showcased Hong Kong as the highest-achieving watch sale in Asia to date. Taking the top spot of the entire auction was a 1971 Rolex Cosmograph Daytona ‘ Paul Newman John Player Special Cherry’ (Ref. 6264) in yellow gold that sold for a jaw-dropping $1,469,886. Other notable sales in the top ten came courtesy of historic Patek Philippe references, limited-edition F.P. Journe models, and even Tom Brady’s 1-of-1 Audemars Piguet Royal Oak Tourbillon “The Roast”. The real story of the weekend was centered around Sotheby’s six new world records. In the world of Cartier, the watches that made headlines included a yellow gold 1987 Cartier London Crash (Sold for 15,616,000 HKD), a 1992 Cartier London Tank J.J.C. Allongée (Sold for $1,992,512), a 1973-74 Cartier London Baignoire (Sold for $620,618), and a 1967-68 Cartier London Tank Normale (Sold for $587,954). The other two record-setters were an A. Lange & Söhne Reference 701.007 (Sold for $1,322,897) and Patek Philippe ‘La Maison Platine’ Reference 2552 (Sold for $767,607). All in all, Sotheby’s Important Watches auction in Hong Kong proved to be its most successful watch auction to date, with an extremely diverse showcase that spanned every corner of the watch world.  GALLERY-EMBED

Inside Vacheron Constantin's 1-of-1 Skeleton Tourbillon Minute Repeater

By Jordan Aquistapace –  April 23, 2026

Inside Vacheron Constantin's 1-of-1 Skeleton Tourbillon Minute Repeater

There’s traditional watchmaking, and then there’s ultra-complex timepieces that make you stop and actually study how it all works. That’s exactly how the horological world views Vacheron Constantin’s Les Cabinotiers Minute Repeater Tourbillon Skeleton, recently unveiled as part of Watches and Wonders. It’s a one-off, built around the Caliber 2755 TMR SQ, pairing two of watchmaking’s most respected complications, a tourbillon and a minute repeater, and then skeletonizing everything so you can see it all in motion. The watchmakers spent a full year reworking the movement into its openworked form, housed by a 45mm 18k gold case and a sapphire dial that keeps the view completely unobstructed.What really shines is how thoughtfully everything has been executed. The minute repeater uses a silent centripetal regulator instead of a usual anchor system, which means the chimes flow more evenly without the background buzz you’d normally hear. The tourbillon, beating at 2.5 Hz, offers unmatched precision and art in motion that collectors are willing to pay a premium for. About 40% of the material has been removed from the mainplate, but it still maintains its ruggedness and practicality.There are nine different techniques used across the 473-piece design, which is a lot considering the movement is only 6.1mm thick. Some parts are treated in darker anthracite tones, others left in brass or steel, creating subtle yet eye-catching contrast. You’ll even spot subtle references to the Maltese cross worked into the design if you look closely. It all adds up to a one-of-a-kind Vacheron Constantin that’s both a collector’s showcase piece and a look into what modern haute horlogerie can look like when a brand has no limits.  

Timothée Chalamet Joins Urban Jürgensen

By Jordan Aquistapace –  April 22, 2026

Timothée Chalamet Joins Urban Jürgensen

Founded in 1773, Urban Jürgensen has always been one of those under-the-radar names that serious watch people tend to know about. With roots in Copenhagen, tied to the Danish Royal Court, and built on a mix of Danish design and Swiss mechanics, the brand prides itself on an approach that focuses more on craft than flash. Now, the watchmaker is stepping into the celebrity spotlight with Timothée Chalamet joining as a minority partner and Creative Advisor. It’s his first real move into the business side of anything, but he also came to the brand as a collector first, which makes this feel more like an organic partnership than a typical celebrity marketing play. “A couple of years ago, a film director I admire deeply piqued my interest in artisanal watchmaking — not the flashy kind, but the kind that demands years of discipline, patience, and ultimately, mastery. I started to see it as a sibling to filmmaking — a precise expression, just on a different scale. One lives on an IMAX screen, the other within 48 by 40 by 10 millimeters, but both have the ability to hold entire worlds within them. When Andy and Alex Rosenfield introduced me to Urban Jürgensen, what drew me in was how clearly the focus was on the watches themselves — on craft, on process, on getting it right. It also felt like something different than the typical arrangement — more of a creative collaboration than a traditional endorsement. I’m excited to be involved and to continue exploring this world alongside them.” - Timothée Chalamet Since returning to family ownership under the Rosenfields in 2025, Urban Jürgensen has been focused on keeping things small and intentional, less about pursuing volume, more about refining the art they already do well. That means relying on traditional techniques, working closely with industry names like Finnish watchmaker Kari Voutilainen, and slowly building out a new generation of watches that are true to the brand’s history. The move back to its roots has already been getting some positive attention at events like the Grand Prix d’Horlogerie de Genève. If anything, Timothée Chalamet’s involvement just adds another piece to the puzzle, or movement, more about someone genuinely interested in where independent watchmaking is headed next. Source: Urban Jürgensen/Photo by Aidan Zamiri

Close-up of a Rolex Submariner watch face, a true collector classic, with luminescent hour markers, rotating bezel, and minute and hour hands set against a dark blue background.

By Jordan Aquistapace –  March 10, 2026

Collector Classics: Watches That Earned Their Legacy

A closer look at the icons that continue to shape haute horology A watch doesn’t need to be rare or sky-high in price to stand the test of time. Icons like the Submariner, Monaco, Speedmaster, and Santos earned their place in collector lore not by exclusivity but by shaping history, breaking boundaries, and redefining style. Timeless design and real-world stories make them true classics. Rolex Submariner Price: $9,500 rolex.com The Rolex Submariner debuted in 1953 as one of the first dive watches built to handle serious underwater exploration, featuring a rotating bezel and water resistance up to 100 meters—now improved to 300 meters in modern models. Originally crafted as a tool watch, its clean design, rugged build, and strong association with James Bond helped it cross into pop culture. Over the years, it’s been refined but never radically changed, which is exactly why collectors love it. With its iconic Oyster case, luminous markers, and reliable automatic movement, the Submariner remains a symbol of versatility, durability, and timeless style. TAG Heuer Monaco Chronograph Price: $8,100 tagheuer.com The TAG Heuer Monaco made its debut in 1969 and instantly broke the mold with its bold square case and left-hand crown. It was one of the first automatic chronographs ever made, powered by TAG Heuer’s groundbreaking Calibre 11 movement. But what really cemented its legendary status was Steve McQueen wearing it in the 1971 film Le Mans, forever linking the Monaco to the motorsport world. Its blue dial, chronograph layout, and unique shape still turn heads today. As both a design risk and a horological milestone, the Monaco remains a must-have watch for collectors who appreciate history. Omega Speedmaster Professional Price: $7,300 omega.com The OMEGA Speedmaster Professional, nicknamed the “Moonwatch,” earned its legendary status when it became the first watch worn on the moon during the Apollo 11 mission in 1969. Originally introduced in 1957 as a racing chronograph, it quickly proved its reliability under the harshest conditions imaginable. Featuring a hand-wound Caliber 1861 movement, Hesalite crystal, and a distinctive black dial with a tachymeter bezel, its design has remained largely unchanged for decades. Collectors love it for its NASA-certified legacy, tool-watch durability, and timeless style. Cartier Santos Price: $7,500 cartier.com The Cartier Santos is one of the world’s first wristwatches, born from a 1904 request by aviator Alberto Santos-Dumont for a watch he could wear while flying. Louis Cartier answered with a sleek square design, breaking away from the traditional pocket watch. Its bold Roman numerals, exposed screws, and seamless integration of case and bracelet became instantly iconic. The modern Santos often features an automatic movement and Cartier’s SmartLink system for easy bracelet adjustment. Combining old-school luxury with contemporary functionality, the Santos remains a go-to for collectors who appreciate classic design and a story rooted in history.

Richard Mille’s RM 41-01 Turns Soccer Into a Mechanical Story

By Jordan Aquistapace –  February 18, 2026

Richard Mille’s RM 41-01 Turns Soccer Into a Mechanical Story

In an automotive world obsessed with lap times, it’s often the cars that tell a story and linger the longest. The same idea applies to watches, especially when sport is involved. Richard Mille has never been shy about real-world performance, but its relationship with soccer has always felt a little different. It began with the RM 11-01 and the RM 11-04 Roberto Mancini watches, which dared to treat match time as something worth measuring mechanically. That is exactly what makes the all-new RM 41-01 Tourbillon Soccer so exciting. Rather than just borrowing visuals from the sport, Richard Mille asks a more interesting question: what would a watch look like if it actually followed the rhythm of a match, from kickoff to the final whistle? The answer lives in a movement that took five years to develop, created in collaboration with Audemars Piguet. At its core is a tourbillon flyback chronograph, but the standout features are the two soccer-specific complications. At nine o’clock, a match-phase indicator advances with each reset of the chronograph, moving through the first half, second half, and both periods of extra time. It mirrors how fans actually experience a game.The grade 5 titanium movement is heavily skeletonized, allowing its roughly 650 components to breathe. Framing the movement are mechanical goal counters, operated by pushers at two and four o’clock. Each press advances a hand along a rail to track goals for the home and visiting teams, up to nine, before snapping back to zero.Despite its complexity, with nearly 800 components when you include the case and strap, the RM 41-01 isn't a fragile object. The tonneau-shaped case, offered in Dark Blue Quartz and Red Carmin Basalt TPT, is built to withstand serious shock and everyday wear. The pushers are tuned for consistent pressure across all functions, making them instinctive once you get past the learning curve. In the end, the Richard Mille RM 41-01 Soccer translates the structure of a match into mechanics, letting the watch quietly keep track while the rest argue over referee calls. Source: Richard Mille

H. Moser’s Streamliner Goes Ceramic, and It Changes Everything

By Jordan Aquistapace –  February 18, 2026

H. Moser’s Streamliner Goes Ceramic

Some watchmakers chase novelty while others wait until an idea feels inevitable. That’s more or less how H. Moser & Cie. tends to work, which is why its first move into ceramic feels truly authentic. Instead of rolling the material out on a side project or experimental case shape, Moser applied it straight to the Streamliner, the watch most associate with the brand’s identity.The Streamliner’s cushion case and integrated bracelet are now available in anthracite grey ceramic, which changes the watch's overall personality. Ceramic is tough, light, and scratch-resistant, sure, but what matters more here is how it handles shape and surface. The Streamliner has always been about flow, and ceramic lets those curves feel smoother and more continuous than steel ever could. Satin-brushed sections break things up, polished edges catch light when you move your wrist, and the whole thing reads as intentional rather than gimmicky.Then there’s the dial, where Moser tends to showcase its talents without making a big deal of it. The red fumé Grand Feu enamel dial contrasts with the dark case, glowing rather than screaming. Built on a textured white gold base and finished through multiple firings, it has depth that changes with the light, from almost black at the edges to a richer red toward the center. True to form, there’s no logo and no indices. You either get it, or you don’t, and that’s kind of the point.At six o’clock, a flying tourbillon adds a bit of motion. Inside, the automatic HMC 805 movement uses a double hairspring developed in-house to improve precision and stability, a very Moser way of solving a problem. Flip it over, and you’ll find anthracite-toned bridges and a red gold rotor, a subtle contrast that mirrors the front of the watch. Taken as a whole, this ceramic Streamliner feels like Moser doing what it usually does, taking something familiar, refining it, and letting the details do the talking. Source: H. Moser & cie.

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