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IWC Schaffhausen And George Russell Debut Two New Watches

By Jordan Aquistapace –  February 05, 2026

IWC And George Russell Debut Two New Watches

IWC Schaffhausen’s latest Pilot’s Watch collaboration with Mercedes-AMG PETRONAS Formula One™ Team driver George Russell closely follows a purpose-over-flair logic. The result is a pair of limited-edition ceramic watches that turn speed, precision, and personality into something wearable. One chronograph, one automatic, both debuted in black ceramic with a subtle but unmistakable hint of blue.The cases are crafted from black zirconium oxide ceramic, a material IWC has been refining since the 1980s, prized for its lightweight, scratch-resistant characteristics. The chronograph measures a robust 41.9mm and is powered by the watchmaker’s in-house 69380 calibre, while the automatic model measures 41mm and houses the 32112 calibre with an impressive 120-hour power reserve. Ceratanium crowns and pushers reinforce the tool-watch DNA, combining titanium’s lightness with ceramic-like toughness. On the back, titanium casebacks are engraved with Russell’s racing number, 63.The blue is where the watches really come alive. It’s the same signature shade featured on Russell’s racing helmet throughout much of his career, standing apart on the Formula 1 grid as something uniquely his. Against the matte black dials, the blue numerals, indices, and Super-LumiNova glow with clarity. It’s a visual reminder of what Russell brings to racing, composed under pressure, and fiercely competitive when the lights go out. Both watches are paired with matching blue rubber straps equipped with IWC’s EasX-CHANGE® system, making them easy to swap without tools. What makes this collaboration work is how naturally it fits within IWC’s Pilot’s Watch story. These are functional, legible tools shaped by real performance demands. Russell’s career trajectory, from his 2019 Formula One debut to multiple wins, including his 2025 Singapore Grand Prix victory, adds authenticity. These limited-edition IWC Pilot’s Watches feel like modern icons engineered for people who appreciate speed.

Three men in Mercedes-AMG Petronas team uniforms wearing headsets watch monitors intently inside a Formula 1 garage, with Toto Wolff focused on strategy alongside his team.

By Jordan Aquistapace –  October 09, 2025

Toto Wolff's Race-Worn IWC x Mercedes-AMG Petronas F1 Wat...

A chance to own a piece of F1 history. While an infinite number of variables can determine a driver's success on track, time in itself remains the primary focus of racing across all types of motorsports. And before Formula 1 evolved into a tech-driven sport supported by the most innovative and precise tools, the common wristwatch served as the timing tool for both the weekend track members and Le Mans-winning professionals. It's the longstanding correlation between both worlds that IWC Schaffhausen and Mercedes-AMG Petronas F1 have highlighted in the partnership for the past 21 years. In yet a rare collaboration between motorsport and haute horlogerie, IWC Schaffhausen, Bonhams, and Laureus Sport for Good have come together for a remarkable charity auction. Up for bidding is one of only 100 pieces of the IWC Big Pilot's Watch Shock Absorber XPL Toto Wolff x Mercedes-AMG PETRONAS Formula One™ Team, the very watch worn by the Mercedes F1 CEO and Team Principal himself during the recent Singapore Grand Prix. The watch, capable of withstanding more than 30,000 g of acceleration, was engineered by IWC's experimental division XPL and showcases the brand's all-new SPRIN-g PROTECT® system. The winning bidder will also receive a signed team polo shirt from Wolff as a personal touch to the already significant collector's piece. 2025 Singapore Grand Prix , Friday, Jiri Krenek Since 2005, IWC Schaffhausen has been a proud Global Partner of Laureus Sport for Good, an organization that uses the power of sport to help children overcome adversity. The Laureus Foundation Switzerland, which will receive all proceeds from the auction, supports over 15,000 children annually through six social sports programs aimed at inclusion, development, and well-being. Each year, IWC donates a unique timepiece to be auctioned at the Laureus Charity Night in Zurich, and this year's collaboration with Bonhams expands the opportunity globally through online bidding from October 15th to 25th. Now, Wolff's own race-worn watch will go under the hammer, with an estimate between CHF80,000 and CHF200,000 ($99,400 - 248,500). All Bonhams Cars Inventory Source: IWC Schaffhausen

The dazzling 18k Gold Omega Speedmaster watch, reminiscent of the timepiece Neil Armstrong wore, boasts a tachymeter scale on a striking red bezel, three sub-dials, and a link bracelet. Its elegance is perfectly captured against a deep black background.

By Jordan Aquistapace –  April 22, 2025

Neil Armstrong’s 18k Gold Omega Speedmaster Sells For $2....

With its historical legacy as the first luxury watch to land on the surface of the moon, the OMEGA Speedmaster has grown to become one of the most recognized watches ever created. Even more recognized than the tale of the OMEGA Moonwatch is the astronaut who wore it on his wrist when first making contact, Neil Armstrong. Presenting the opportunity of a lifetime for avid watch collectors around the world, the specialists at RR Auction are proud to announce the sale of Neil Armstrong's OMEGA Speedmaster Professional 18k Gold during its 'Space Exploration' auction, which sold for a jaw-dropping $2.125 million. Offered at the gala honoring NASA's Apollo 11 crew, this rare Speedmaster was issued as "No. 17" and engraved with Armstrong's name and mission history. Unlike the standard steel Speedmaster Professional, this commemorative model features an 18K gold case, a burgundy bezel with the famous' dot over ninety,' and a solid gold dial with black onyx markers. Armstrong was known to wear the watch on special occasions, and it remains in remarkably original condition. The auction will take place live at the Royal Sonesta in Cambridge, Massachusetts, with bidding also available via phone. The "Tribute to Astronauts" series was reserved for NASA pioneers, with only 26 pieces produced for living and deceased astronauts. Armstrong's watch, in particular, stands apart from even the ultra-rare publicly available models, as it represents the very mission that cemented Omega's place in space exploration history. The Omega Speedmaster's legacy and role in lunar exploration are undeniable, and owning Neil Armstrong's personal watch is as close as one can get to owning a tangible piece of the Apollo 11 mission. Shop All OMEGA Speedmaster Watches Source: RR Auction

Bald man with sunglasses sits in a chair, hand on chin, exuding Swizz Beatz's style. He's wearing a black suit and a striking De Bethune GMT watch. Behind him, a wooden wall and blurred objects complete the scene.

By Jordan Aquistapace –  March 24, 2025

De Bethune x Swizz Beatz Debut The $235K DB Kind of Two G...

A distinctly modern, dual-sided, dual-time masterpiece. In addition to being a passionate car collector with an impressive fleet of Ferrari supercars and hypercars in his garage, renowned record producer Swizz Beatz also stands out as an avid watch enthusiast. Having already partnered with the horologists at De Bethune back in 2020 on a DW5' Season 1' (Dream Watch 5 Tourbillon), Swizz Beatz is back at it with the debut of De Bethune's next ground-breaking artistic watch collaboration, the all-new DB Kind of Two GMT 'Season. 3' This limited-edition watch brings a clever dual-time display across two distinct dials, giving wearers the option to switch between a contemporary, open-worked design and a more classic, guilloché dial. This is all thanks to De Bethune's precise flipping mechanism. Crafted from lightweight zirconium and titanium, it maintains De Bethune's signature mix of lightweight modern materials and traditional craftsmanship while staying practical for everyday wear. The contemporary side highlights the balance wheel at six o'clock, framed by polished surfaces, subtle textures, and golden accents. Flip it over, and the classic side channels De Bethune's heritage, with a textured dial and refined, blued details. It's a true blend of old-school craftsmanship and innovation that pushes the boundaries of traditional watchmaking. Swizz Beatz's imprint is all over this design, from its bold color choices to its versatile functionality as an everyday watch. Limited to just ten pieces, the DB Kind of Two GMT is a perfect example of how watchmaking and creativity can collide in the best way possible. View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: De Bethune

A black watch with a textured dial, luminescent hands, and teal accents is elegantly showcased against a gradient aqua and black background, inspired by the Toto Wolff Edition Big Pilot’s Watch.

By Jordan Aquistapace –  February 18, 2025

IWC Schaffhausen Unveils The Big Pilot’s Watch Shock Abso...

Inside the action-packed world of Formula 1 racing, there's no more prominent name than Mercedes-AMG PETRONAS, with an illustrious history of championship wins and world-renowned drivers. And behind every great team is an even better leader, which is where the CEO of Mercedes-AMG PETRONAS F1 Team, Toto Wolff, comes in. IWC Schaffhausen is bringing F1 energy to the wrist by revealing its all-new Big Pilot's Watch Shock Absorber XPL Toto Wolff edition. Limited to just 100 pieces, the new Big Pilot's watch is all about its ruggedness as an everyday piece. It features IWC's SPRIN-g PROTECT shock absorber system, which helps it handle serious impacts. The case is made from lightweight yet durable Ceratanium, while the black dial pops with PETRONAS green accents, including a glowing Super-LumiNova coating. It's a design that feels right at home in F1, where split-second decisions and extreme forces are just part of the game. Toto Wolff himself has worn a prototype of this watch during some of Mercedes-AMG PETRONAS' most intense races, proving it's built for action. Inside, the IWC-manufactured 32101 caliber keeps things running smoothly with an impressive 120-hour power reserve. Flip it over, and you'll see Wolff's signature on the tinted sapphire case back, adding a personal touch. The watch comes on a green rubber strap with an extra black rubber option. With Mercedes-AMG PETRONAS gearing up for the 2025 season and introducing Kimi Antonelli as George Russell's new teammate, this watch feels like a fitting tribute for F1 fans and watch enthusiasts. Click the link below to shop all IWC Schaffhausen watches for sale. Shop All IWC Schaffhausen Watches View this post on Instagram A post shared by duPont REGISTRY Discovery (@dupontregistry_discovery) Source: IWC Schaffhausen

By Jordan Aquistapace –  February 10, 2025

Tom Brady Spotted Wearing A $740K Jacob & Co. Tourbillon ...

The Super Bowl Champion returns to the game's biggest stage wearing a true showstopper. Even more distinguishable than its collection of luxury watches is Jacob & Co.'s long-standing friendships with the biggest names in sports, music, and entertainment, with more than three decades of history as the go-to jeweler. Whether it's designing a $7 million Billionaire watch for Jake Paul's fight against Mike Tyson or teaming up with Cristiano Ronaldo for an exclusive CR7 collection, it's clear that Jacob Arabo is a reigning champ in the watch world. Last night, the NYC-based watchmaker enjoyed some serious airtime on the NFL's biggest stage as Tom Brady wore a jaw-dropping Jacob & Co. watch while commentating during the 2025 Super Bowl. While all eyes were on the Philadelphia Eagles as they dominated the Kansas City Chiefs for their second Super Bowl title, Brady's exclusive Caviar Tourbillon also earned some screen time as it quickly went viral on social media. Jacob & Co.'s Caviar Tourbillon features a robust 47mm 18k rose gold case covered in 224 baguette-cut gems, all of which are hand-set by artisan watchmakers. In addition to a crown embedded with 16 more gems and a large rose-cut gem, the dial itself shows off a series of concentric rows using 130 more matching precious stones. Adding an extra touch of elegance to Tom Brady's Caviar Tourbillon, Jacob & Co. incorporated a luxurious brown alligator leather strap and matching 18k rose gold buckle. But Brady wasn't the only one wearing a Jacob & Co. watch last night. Philadelphia Eagle Saquon Barkley also wore an eye-catching Astronomia Solar as he walked into the stadium before the big game. View this post on Instagram A post shared by JACOB & CO. (@jacobandco) Source: Jacob & Co. Instagram

download - 2025-01-03T114124.743

By Jordan Aquistapace –  January 03, 2025

Tom Brady’s Watch Auction Totals $9M In Sales At Sotheby’s

From iconic Rolex Daytonas to rare Audemars Piguet and Richard Mille models, "The GOAT Collection" cements Brady’s status as a serious collector. Alongside his role as one of the greatest NFL Quarterbacks and Fox Broadcaster, Tom Brady should most definitely add passionate watch collector to his already impressive resume. And while we've previously seen the GOAT wearing IWC Schaffhausen watches during his time spent as a brand ambassador, it's only been somewhat recent to see him sporting collector-grade examples from Audemars Piguet, Richard Mille, and Rolex. After announcing the auction of some pieces from his personal watch collection back in October 2024, the team at Sotheby's is proud to release sales figures from its event title, The GOAT Collection: Watches & Treasures from Tom Brady. Rolex Ref. 6241 Daytona Paul Newman 'John Player Special' ($1,140,000) Audemars Piguet Royal Oak 'The Roast' ($720,000) In a sea of historic football jerseys and memorabilia that would drive a sports fanatic crazy, the 7-time Superbowl Champion selected a carefully curated lineup of luxury watches that already fetch higher than retail MSRPs. From one-off Royal Oak Tourbillons to exclusive RM models, the auction featured Audemars Piguet (3), Patek Philippe (3), Rolex (5), Richard Mille (3), Tudor (1), and IWC Schaffhausen (6). Of all 21 significant examples highlighted, the three biggest sales came from a Rolex Ref. 6241 Daytona Paul Newman 'John Player Special' ($1,140,000), an Audemars Piguet Royal Oak 'The Roast' ($720,000), and a Richard Mille RM35-03 FQ 'Baby Nadal' ($384,000). Richard Mille RM35-03 FQ 'Baby Nadal' ($384,000) All in all, Sotheby's The GOAT Collection: Watches & Treasures from Tom Brady auction event concluded with more than $9 million in sales. And while a portion of his collection is now circulated to new collectors around the world, each watch represents a moment in time for one of the greatest professional athletes in the world. Source: Sotheby's

A man with sunglasses and tattoos holds a microphone, wearing a printed sleeveless shirt, multiple necklaces, and earrings. He sports a $7M watch while channeling Jake Paul's bold style.

By Jordan Aquistapace –  November 15, 2024

Jake Paul Shows Off His New $7M Watch Ahead Of Netflix's ...

Prepping for the fight with in a seven-figure watch. Whether you love him or hate him, there's no denying that Jake Paul has been at the center of mainstream media since the successful uprise of his professional boxing career. Fighting for millions of dollars in sold-out arenas around the globe, Jake's adventurous lifestyle comes complete with mansions in Puerto Rico, a fleet of Ferraris, and an incredible collection of top-tier timepieces. The 27-year-old is now preparing for his biggest event yet as he goes head-to-head with boxing legend Mike Tyson in an 8-round fight tonight at the AT&T Stadium in Arlington, Texas. Ahead of last night's face-off, Jake Paul was featured on Jacob & Co.'s Instagram page wearing the famous $7 million Billionaire watch, which he ultimately wore on stage face-to-face with Tyson. In the video, he wristrolls the diamond-covered tourbillon watch and says, "Thank you Netflix." Standing as the pinnacle of Jacob & Co.'s lineup, Jake now joins an exclusive group of Billionaire owners that include A-list celebrities like Floyd Mayweather, Rick Ross, and DJ Khaled. The Jacob & Co. Billionaire features a case and bracelet entirely set with over 260 carats of emerald-cut diamonds. Each stone is hand-placed within a white gold framework, showcasing a skeletonized movement housed within the diamond-covered case. In a collection full of rare Rolex and Richard Mille watches, the Jacob & Co. Billionaire definitely takes the cake as Jake Paul's most expensive watch. Netflix's Live Jake Paul vs Mike Tyson Fight is set to air tonight, November 15th at 5:30 ET. View this post on Instagram A post shared by JACOB & CO. (@jacobandco) Source: Jacob & Co. Instagram

Tom Brady AP

By Jordan Aquistapace –  October 02, 2024

Tom Brady's Piece Uniqué Audemars Piguet Royal Oak Tourbi...

The auction includes everything from ultra-exclusive watches to game-worn jerseys! Along with his role as one of the greatest NFL quarterbacks to ever lay foot on a football field, with 22 seasons under his belt, Tom Brady also shares a passion for haute horology and collecting some of the world's most coveted watches. Even with the seven-time Super Bowl champion joining IWC Schaffhausen as a brand ambassador in 2019, his love for watches expands to other diverse brands like Rolex, Audemars Piguet, Patek Philippe, Richard Mille, and many more. One of the most notable pieces in Brady's collection is his piece uniqué Audemars Piguet Royal Oak (Reference 26730BC.ZZ.1320BC.99), famously dubbed 'The Roast' after he wore it during Netflix's The Roast of Tom Brady. As part of RM Sotheby's upcoming auction event, The GOAT Collection: Watches & Treasures from Tom Brady, his beloved AP will be auctioned off alongside other jaw-dropping watches and sports memorabilia. The Audemars Piguet Royal Oak 'The Roast' takes shape as a white gold and diamond-set flying tourbillon, showcasing a custom salmon Tapisserie evolutive dail and 'Tom Brady' indexes set with calibré-cut and baguette diamonds. The open caseback offers a closer look at the Royal Oak's customized rotor etched with Tom Brady's signature. RM Sotheby's currently estimates the sale between $400,000 and $800,000. The auction is also set to feature other watches previously owned and worn by Brady, including a Richard Mille RM 35-03 FQ 'Baby Nadal' in blue and white quartz TPT, platinum, diamond-set Rolex Day-Date (Reference 228396TBR) with a meteorite dial, and limited-edition IWC Schaffhausen Pilot's Watch Top Gun Edition 'SFTI' (Reference IW3891-04.) If you're a sports memorabilia fanatic, you'll be excited to hear that Tom Brady's '2000 NFL Combine' worn shirt, 2021-2022 Tampa Bay Buccaneers game-worn helmet, University of Michigan 'Final College Game' worn jersey, and Super Bowl LI 'The Comeback' game-worn championship clinching quarterback wristband will also be crossing the auction block. RM Sotheby's live auction for The Goat Collection: Watches & Treasures from Tom Brady will launch on December 10th, 2024 at 7:30 pm EST from New York. The GOAT Collection: Watches & Treasures from Tom Brady Source: RM Sotheby's

JQ GO

By Jordan Aquistapace –  July 03, 2024

Joseph Quinn Stuns The Red Carpet With Glashütte Original...

Joseph Quinn turned heads at the New York premiere of "A Quiet Place: Day One" last week, held at the AMC Lincoln Square Theater. Known for his impeccable style, Quinn wore the Glashütte Original PanoMaticLunar, a watch that epitomizes both luxury and precision with an unmatched design. The PanoMaticLunar, known for its sophisticated styling and expert craftsmanship, complemented Quinn's look perfectly, making it a night to remember. The star-studded event also featured notable names, including director Michael Sarnoski, Lupita Nyong'o, Alex Wolff, and Djimon Hounsou. John Krasinski, who initiated the franchise with "A Quiet Place" in 2018, also made an appearance, adding to the evening's glamour. Quinn's choice of the PanoMaticLunar from Glashütte Original highlights his keen eye and love for haute horology, aligning him with a renowned watchmaker like Glashütte Original. Glashütte Original's PanoMaticLunar stood out at the premiere, showcasing its vibrant green design, moon phase display, and off-center dial. As he walked the red carpet, the PanoMaticLunar stood out as a statement of sophistication, capturing the attention of both the media and stars. Joseph Quinn's choice undeniably set a high bar for red carpet fashion. Discover the PanoMaticLunar, as well as all Glashütte Original Collections, by clicking the link below. Discover The Pano Collection Source: Glashütte Original

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