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By Jordan Aquistapace –  February 25, 2021

IWC Unveils An Exclusive Pilot's Watch Chronograph Editio...

In the world of watches, timeless design is a frequently used term, as some of the most well-known brands continue to reinvent classic models using updated components and technology. IWC Schaffhausen is at the forefront of classic watch design with its military-inspired collection of pilot watches like the legendary Ceramic Flieger Chronograph from 1994. As a tribute, IWC announced the release of the Pilot’s Watch Chronograph Edition “Tribute to 3705”. The all-black 41mm Ceranium case features a matching gloss dial and contrasting white indicators. A Caliber Family 69000 self-winding automatic movement powers the IWC, holding a 46-hour power reserve and 6-bar water resistance. The back case features numerical engravings to indicate the production number of the 1,000 examples produced, as well as “Tribute to 3705” to pay homage to the original timepiece. A black calfskin strap completes the stealth look while adding a sense of comfort as it is intended to be worn as a daily piece. The IWC Pilot’s Watch Chronograph “Tribute to 3705” is currently available via waitlist through an authorized dealer for the price of $11,900. For more watch news, Check out Ulysse Nardin Unveils An Exclusive Diamond-Covered Sparkling Free Wheel

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By Edward Jones –  October 12, 2020

IWC's New Flagship Zurich Store Will Take You on a Racing...

IWC Schaffhausen has just opened up their all-new flagship store in Zurich and it's unlike any other watch boutique in the world. The main premise behind this store is to take visitors on a journey through the world of motorsports. You see, IWC has a strong connection to the the motorsport world and this entirety of this store helps draw that line between the two. To effectively draw that connection, they have plenty of motorsport memorabilia and engineering artifacts throughout and what I'd like the consider the star of the store, a Mercedes SL300 Gullwing. This isn't any standard Gullwing, however. Once seated in the driver's seat, guests are sent on a thrilling virtual reality experience. There's a lot of other awesome aspects about this store that make me want to fly over to Zurich ASAP. To learn more and even take a virtual tour, you can click the button below. Learn More

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By Edward Jones –  August 21, 2020

IWC Schaffhausen Virtual Headquarters Tour is Going to be...

IWC Schaffhausen is offering an unprecedented look at their headquarters thanks to a newly announced virtual experience. This new virtual tour experience will take enthusiasts throughout their headquarters, including their museum and manufacturing center. The most interesting feature has to be heir "Cyberloupe" technology. Through this tech, viewers can actually stream a watchmaker's viewpoint in real-time, thanks to a special magnifying glass that has an integrated camera. There is so much to be seen in this incredible virtual tour, so be sure to check them out on IWC.com when they launch on September 28th. “With these newly developed virtual tours, visitors will go on an interactive, personalized and memorable journey of discovery, bringing them as close as possible to our home in Schaffhausen, no matter where they may be. Not only will they gain exciting insights into our history and the complex engineering behind our timepieces, but they will also be immersed into the world of IWC in a completely new way,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen. Visit IWC.com

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By Edward Jones –  July 09, 2020

IWC Schaffhausen and Tom Brady Premiere New Short Film

IWC Schaffhausen and Tom Brady have premiered their new short film called "Born of a Dream: A boy from San Mateo." This new short film follows Brady, an IWC brand ambassador, from childhood as he pursues his dream to become a championship-winning quarterback. Spoiler alert: he did become a championship-winning quarterback and then some. It's an awesome story when you consider that Brady was actually selected by the New England Patriots as the 199th overall draft pick back in the 2000 draft. Since then, he has earned six Super Bowl rings and is now at the Tampa Bay Buccaneers to fight for his seventh. On top of being a successful quarterback, Brady is also a connoisseur of watches which led him to be a brand ambassador for IWC Schaffhausen back in 2019. Within his collection are multiple pieces from the watchmaker, including the Portugieser Perpetual Calendar. Check out what they have to offer by clicking the button below. Visit IWC.com Source: IWC SCHAFFHAUSEN

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By Edward Jones –  February 18, 2020

IWC Portugieser Hand-Wound Monopusher Edition “Laureus Sp...

IWC Schaffhausen is celebrating the 20th anniversary Laureus World Sports Awards in with both style and compassion. Before the awards ceremony, the IWC and Laureus families visited a community project in Germany that's supported by Laureus. This community project is part of Laureus Sport for Good, which supports programs worldwide that "use sport to promote social change and put an end to violence, discrimination and disadvantage." The program they visited in Germany help integrate socially disadvantaged girls through soccer (football). IWC also unveiled the new Portugieser Hand-Wound Monopusher Edition “Laureus Sport for Good” watch. Limited to just 500 pieces, this is the first Portugieser watch to have a monopusher chronograph. It's assembled with a stainless steel case that encompasses a Laureus blue dial. For the movement, there's a hand-wound 59360 calibre with an eight-day power reserve. On the back of the watch is an engraving designed by this year's winner of the annual IWC drawing competition. This competition is open to participants of Laureus projects. The winner of this year's competition was 15-year-old Yi Xin, who is a participant of the "Special Olympics China" program. Source: IWC

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