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By Jordan Aquistapace –  January 25, 2021

Zenith Introduces Aaron Rodgers As Newest Brand Ambassado...

Recently, we covered the release of the Zenith Chronomaster Sport, which on paper looks and sounds amazing, but how does it perform as a sport driven timepiece? To answer that question, Zenith turned to an infamous athlete to help test that theory. Zenith is proud to announce Green Bay Packers quarterback Aaron Rodgers as its newest brand ambassador for 2021. There are many similarities between watchmaking and football but none more important than precision. Aaron Rodgers says, “Football is a game of precision. You have to spend time learning and studying. It's not just running down the field as fast as you can or throwing the balls as far as you can.” In games that come down to the wire, time takes on new meaning: a quarterback can have just seconds to find an open player and make a game-winning throw. While Rodgers is a leader in precision on the field, Zenith has been a standard-bearer of precision in the watch industry for over 50 years thanks to its famed El Primero chronograph movement, which measures time to an incredible 1/10th of a second. As individuals from sports backgrounds become more involved in the development and design of timepiece manufacturing, they bridge the gap between the two worlds, opening the eyes to a new group of enthusiasts. For more Watch news, Check out Discover Hublot’s New Releases Showcased For LVMH Watch Week

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By Jordan Aquistapace –  January 22, 2021

Zenith Unveils The New Chronomaster Sport Collection

Chronograph watches continue to bridge the gap between the automotive and watch industry, with early day race car drivers using the timepiece as a tool during competitions. Zenith is celebrating the Chronograph with a new model that features a caliber capable of measuring 1/10th of a second. Zenith is proud to announce the release of the Chronomaster Sport Collection. An updated take on a classic, the Chronomaster Sport presented as a stainless-steel 41mm. The new collection features a ceramic bezel with a choice of a white or black dial. The sub-dials incorporated into the dial are all well-styled using different colors, making the watch draw attention from eyes all around. The El Primero 3600 automatic movement drives the Chronomaster Sport, which holds a 60-hour minimum power reserve and 100-meter water-resistant. The new collection by Zenith features four models that mix white and black dials with stainless steel bracelets and nylon bands. The Zenith Chronomaster Sport collection is currently available through authorized retailers starting at $9,500. For more Watch news, Check out Ressence Unveils The Limited Edition Type 1 Squared X

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By Jordan Aquistapace –  January 06, 2021

Zenith Re-Releases The Original Chronomaster A385 Using 1...

When looking back on how far the watch industry has come, we have to take the time to appreciate the timepieces that paved the way for future examples. Zenith stays true to this thought by re-releasing the watches that built a foundation for the company. Zenith is proud to announce the release of the first El Primero with a Gradient Dial from 1969: Chronomaster Revival A385. The 39mm timepiece reflects the vintage design and styling using a brown ombre dial paired with a sharp-edged stainless-steel case. An El Primero 400 Automatic movement drives the six functions of the Chronomaster and holds a minimum power reserve of 50-hours. The Zenith Chronomaster Revival collection features a period-correct light brown leather strap and a version that comes with a traditional steel bracelet. The Zenith Chronomaster Revival A385 Collection is currently available and starts at $7,700. For More Watch News, check out Omega's 4th Generation Speedmaster Moonwatch Professional Release

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By Jordan Aquistapace –  December 16, 2020

The Blueprint Inspired Limited-Edition Zenith Pilot Type ...

As watch collectors and enthusiasts, we are often told stories behind the inspiration of our favorite timepieces, but until now we have never been shown the schematics. Zenith lets the process of constructing the limited-edition Pilot Type 20 Blueprint speaks for itself, as the dial is designed directly from traditional aviation blueprints for the watch itself. The Zenith Pilot Type 20 Blueprint is a 45mm stainless-steel case that features a vibrant blue dial showing the schematics and dial layout. A quintessential in-house automatic movement drives the timepiece, which holds a 50-hour minimum power reserve. A dark blue leather strap compliments the blue dial and sparkling steel case, while also providing comfortable wear throughout the day. The Zenith Pilot Type 20 Blueprint is limited to only 250 pieces for the price of $8,330. Shop the newest release from Zenith by clicking the link below. Shop Now

Zenith DEFY Carbon

By Jordan Aquistapace –  November 02, 2020

Zenith Releases A Full Carbon Fiber DEFY Classic Model

The Zenith DEFY watch collection highlights not only the technology and craftsmanship that goes into each timepiece but also the premium materials used to provide a comfortable wear experience. The Swiss watch manufacturer recently releases the DEFY Classic model featured in Black Carbon Fiber. The 41mm watch showcases the elite in house skeletonized movement through a transparent dial, allowing for a closer look at the inner workings. The inspiration behind the special release is weight savings, which is why carbon fiber is incorporated in the optional solid bracelet. The Zenith DEFY Classic Carbon bridges the gap between performance and aesthetics. The carbon bracelet model is currently available for $19,500 and a strap version for $11,500. Click the link below to shop for the new Zenith DEFY Carbon Classic. Shop Now

Zenith Chronomaster Revival Liberty

By Jordan Aquistapace –  October 21, 2020

Zenith Celebrates The Sixties With A North America Exclus...

Zenith has announced a commemorative watch release inspired by the 1960s. A time where the world was continuing to reinvent itself in all aspects of life. The Swiss watchmaker crossed a monumental milestone in 1969 with the Zenith El Primero caliber, the world’s first high-frequency automatic chronograph movement. In celebration, a Chronomaster Revival Liberty watch will be available in the United States only and limited to 150 pieces. Sticking to the '60s inspiration, the watch design was reinvented using the original blueprints from the Zenith A384 from 1969. The 37mm sharp edge stainless steel case holds a blue chronograph dial with red and white accents. The Chronomaster Revival driven by Zenith’s infamous El Primero movement has a 50-hour power reserve. The blue leather strap continuous the U.S. theme with red contour stitching. The newest watch release from Zenith is currently available for the price of $8,700. Shop the limited edition Zenith Chronomaster Revival Liberty watch by clicking the link below. Shop Now

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By Jordan Aquistapace –  September 03, 2020

Zenith Releases DEFY Black and White Edition

Zenith recently unveiled a new special edition to the DEFY model in a simplistic and atheistically pleasing way. The company has created examples in the past using an array of colors. The newest addition to the Zenith DEFY line-up is presented in a contemporary black and white color option. The colors evenly circulated throughout the watch face and bracelet make it eye capturing. Zenith refers to the 44mm chronograph as the DEFY El Primero 21 Black and White Edition. It features a skeleton dial exposing the inner workings of Zenith’s El Primero movement that holds a 50-hour power reserve. 10-meter water resistance makes this incredibly clean watch a little more functional for daily use. The three subdials that seem to blend into the clear dial include a 30-minute counter, a 60-second counter, and a power-reserve indication as functions for the watch. The strap is crafted from rubber for a more comfortable daily wear. A matching white layer stitched on the outer portion. The Zenith DEFY El Primero 21 Black and White Edition is currently available for the price of $13,600 with an available DEFY Classic version for $8,200 and can be found on Zenith’s website. Shop Now

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