BMW Art Cars Go Digital With Help From Acute Art

Experience the iconic BMW Art Cars anywhere in the world straight from your phone.

To celebrate 50 years of cultural commitment, BMW is joining forces with Acute Art to initiate a unique exhibition: For the first time ever the renowned BMW Art Car Collection is shown in augmented reality (AR). On July 21, the project is launched via the free Acute Art app, marking the first time that the digital rolling sculptures are available for everyone all around the world at any time.

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he first BMW Art Cars can be experienced via the App: Alexander Calder (BMW 3.0 CSL, 1975), Michael Jagamara Nelson (BMW M3, 1989), Ken Done (BMW M3, 1989), Matazo Kayama (BMW 535i, 1990), Esther Mahlangu (BMW 525i, 1991), Jeff Koons (BMW M3 GT2, 2010) and John Baldessari (BMW M6 GTLM, 2016). From then on, further BMW Art Cars will be integrated in the Acute Art App every two weeks. On time for the Art Basel in Basel all Art Cars will be included in the App. To fully discover and experience the interactive BMW Art Cars, the Acute Art app is available free of charge on the App Store and Google Play.