The concept’s North American debut celebrated 25 years of innovation and previewed further innovation in the future.
BMW Group’s Technology Office USA is commemorating a remarkable milestone: 25 years of innovation in Silicon Valley. This significant achievement is being celebrated with the North American debut of the much-anticipated BMW Vision Neue Klasse Concept. As a hub of pioneering ideas and groundbreaking product designs, this advanced R&D facility stands as a testament to BMW’s commitment to future-forward thinking and automotive excellence.
The event, held at Levi’s Stadium, was both a celebration and a convergence of immersive workshops, exclusive technology previews, and a unique blend of mixed reality and multi-sensory driving experiences. High on the agenda was the North American debut of the BMW Vision Neue Klasse design concept.
The BMW Group Technology Office in the USA, rooted in Silicon Valley’s dynamic environment, has always been at the forefront of exploring and realizing the potential of emerging technologies. This ethos is embodied in their work: pushing boundaries, redefining the norms, and consistently delivering automotive technologies that surpass expectations. It’s a pursuit that blends visionary ideas with practical innovation, a philosophy that Claus Dorrer, Vice President of the BMW Group Technology Office USA, eloquently articulates.
What makes this facility unique is not just its location in the tech mecca of the world, but its role within BMW’s global network. Spanning across continents with offices in key tech hotspots like Seoul, Shanghai, Singapore, and Tokyo, this network is pivotal in harvesting local insights and shaping global automotive trends.
The North American premiere of the BMW Vision Neue Klasse is a cornerstone of this celebration. First unveiled at the International Auto Show in Munich, this vehicle is a bold statement in electrification, digitalization, and circularity. It marks a new era for BMW and represents many of the characteristics of BMW’s future cars, with the era’s launch expected in 2025.
Participants at the event are also treated to a series of workshops and interactive experiences. These include a deep dive into augmented and virtual reality, a preview of BMW’s next-gen in-vehicle voice assistant, and a discussion on future electric vehicle battery technologies. These sessions not only reflect BMW’s innovative spirit but also underscore their commitment to an inclusive, forward-looking automotive future.
Image Source: BMW