BMW is helping make Tomorrowland’s return after a long time away even more special.
After almost two years away, the Tomorrowland music festival has returned, and it promises to be bigger and better than ever. In an effort to deliver on this promise, BMW has forged a partnership with Tomorrowland that extends past the local stage and goes to the European level, and at the center of the partnership is BMW’s new all-electric SUV, the iX1. In June, Brussels Airport was home to BMW’s “Magical Forest of Joy,” where BMW and Tomorrowland celebrated Sustainability and the simple joy of music.
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At the festival, which kicked off on the 15th of July, the “Magical Forest of Joy” theme continued, this time with a custom BMW iX1 that boasts a bold wrap with a nature-themed print and “Messages of Joy” written all over it. This custom wrap was created in collaboration with Grammy-nominated producer, artist and designer Steve Aoki, who derived these Messages of Joy from a campaign BMW and Tomorrowland created where festival visitors shared messages with #UnitedInJoy. The car will be on display in the Magical Forest of Joy during the three weekends of the festival at Tomorrowland, and visitors will be able to visit the BMW stand where they can pose for pictures and videos with the all-new, all-electric BMW iX1.