12% of the quarter’s sales volume is accounted for by electric vehicles.
BMW of North America reveals an impressive 7.6% growth in Q3 2023 U.S. sales compared to the same quarter last year. This upliftment signifies the premium automaker’s increased traction in one of the most competitive automobile markets. The figures look even more promising when seen year-to-date, with BMW boasting a commendable 10.3% increase.
The bigger buzz is around the electric vehicles. While BMW is not new to the electric game, their strides in this quarter have been quite notable. Fully electric vehicles represented a significant 15.5% of total BMW brand sales for the third quarter. A total of 13,079 battery electric vehicles (BEVs) found new homes in Q3, marking a new record in quarterly BEV sales for the brand. When we pull back and assess the year-to-date scenario, the BMW Group’s electric vehicles account for over 12% of their total sales volume.
It’s not just the numbers, but also the lineup. As the automobile industry is rapidly shifting gears towards more sustainable options, BMW is at the forefront of this transition. Fans and potential buyers have another reason to be excited as the first-ever BMW i5 is set to make its debut in U.S. showrooms in the forthcoming quarter, giving an electric version of its staple executive sedan to the 5 Series’ passionate following. This launch is anticipated to further solidify BMW’s standing in the electric market, offering a fresh option to enthusiasts who are keen on embracing the future of mobility.
Behind these remarkable numbers is a robust strategy and commitment from both the manufacturer and its dealers. The company prides itself on catering to a diverse customer base, and this is evident in their versatile product lineup. From luxurious sedans and SUVs to varied drivetrains including internal combustion and electric, BMW ensures it has something for everyone.
Sebastian Mackensen, President and CEO, BMW of North America, voiced the company’s sentiments. Expressing satisfaction over the performance in the first three quarters, Mackensen emphasized the strength of their product lineup and its potential to close the year on a high. He remarked, “Together with our dealer partners, we are happy with the result achieved in the first three quarters, but more importantly, the strength of our product lineup positions us well for a strong finish to the year.” Reiterating the brand’s commitment to meeting customer needs, he added, “We offer a variety of different vehicles to meet our customers’ needs… and we’re pleased to report that demand remains high.”
For automotive aficionados and prospective buyers, BMW’s latest sales figures are more than just numbers. They represent the brand’s commitment to innovation, adaptability, and understanding of the evolving market dynamics. As we inch towards the close of the year, it will be interesting to see how BMW further accelerates in the market, especially with its expanding electric portfolio.