The Bugatti Tourbillon, the hybridized V16-powered model, has already dominated headlines over the past year as the French marque’s next great hypercar, but in Paris this weekend, attention has now turned to something you can actually wear. At the ongoing SILMO 2025 (September 26 to 29), the leading global trade fair for optics and eyewear, Bugatti revealed its boldest eyewear collection yet. This launch also comes in a year already significant for Bugatti, with the Veyron celebrating its 20th anniversary, a reminder of how Bugatti continues to shape the definition of modern luxury.
Prior to the public unveiling, a private event at Luxury Living Paris introduced guests to the collection alongside pieces from the Bugatti Home Collection, a statement about the company’s broader expansion into lifestyle, a path it has pursued with furniture, design objects, and now a fully redefined optics portfolio. OBI, Bugatti’s trusted eyewear partner, led the redesign. Under CEO Sascha Koettig and creative director Kellie Hautala, the team developed a new design language meant to guide the brand’s eyewear through the next decade.
“With the launch of the Tourbillon, Bugatti begins a new chapter in its illustrious story. We recognized this as the perfect moment to evolve the eyewear collection in parallel, combining innovation with deep respect for Ettore Bugatti’s enduring design philosophy.” – Sascha Koettig, CEO of OBI
At the core of the collection is the Tourbillon Limited Edition, a 3D-printed titanium frame inspired by the hypercar’s aerodynamic rear. Only 100 examples will be made, with each delivered in a carbon fiber collector’s box with a patent-pending case modeled after the vehicle’s suspension design. The attention to engineering reflects the detail that Bugatti applies to its cars. Every frame is built in Japan using rare materials, and several pieces are set with VVS1 diamonds.
“In every facet of its design, the Tourbillon embodies the essence of Bugatti: uncompromising precision; sculptural beauty, and daring creativity that defines our new era. Infused with that same spirit of ingenuity, the Tourbillon Limited Edition frame is a natural choice for discerning customers seeking effortless elegance, delivered in a way that only Bugatti can.” – Mate Rimac, CEO of Bugatti Rimac
Two further highlights stand out: The Model 36 introduces Bugatti’s first rimless design, prioritizing lightness and sophistication. The Model 100 offers a bold navigator-style silhouette in carbon fiber and horn, refined with signature EB (Ettore Bugatti) spring hinges and mesh accents plated in exquisite silver, white gold, or 24-karat gold. For something even more exclusive, the Precious Collection elevates eyewear into collectible art, with Antwerp artisans setting VVS1 diamonds and precious gemstones into bespoke frames.
Much like Bugatti’s most expensive hypercars, ownership here is about stewardship, ensuring each frame remains intact and relevant well beyond current fashion cycles and trends. They are limited pieces requiring care, storage, and deliberate use. Bugatti’s partnership with OBI, extended through 2030, is a sign of a long-term commitment between both brands.
Source: Bugatti
